newscom. Becoming more closely aligned with the
parent brand was a natural next step for the company and we are proud to have
them operate under the Hallmark name."

Helping Companies Motivate + Inspire Their Variety of Audiences
With customized planning, communications, support services, program
management and measurement and analysis services, Hallmark Insights helps
companies create special incentive programs for a variety of audiences:

-- Consumer Incentive Solutions help companies reward consumers with
customized programs using the Reward Choice(TM) Certificate for
customer acquisition , loyalty or cross-sell programs, thank-you gifts,
and holiday/year-end customer gifts.
Recently, the company enhanced its state-of-the art Program Management
Software. Hallmark
Insights solutions combine the convenience of Internet shopping with
easy-to-use service to promptly deliver personalized awards redeemable for
gift cards and gift certificates to more than 350 of the nation 's leading
retailers, catalogs, restaurants, travel providers, entertainment companies
and more .
Davison said, "FCPO's choice of Premier Greetings reaffirms our
position as the leader in value marketing of greeting cards. We believe the Premier Greetings
offering will re-energize our card sales and bolster our position as
one of the foremost specialty retailers of greeting cards and party
supplies in the United States.

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Technology Helps Create Insightful, Customized Programs
One area Hallmark Insights has invested heavily in is technology. "It is yet another way that we create memorable,
insightful programs, now reflected by our name.I. Under the agreement, substantially
all the cards offered by FCPO will be supplied by Paramount's Premier
Greetings.


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New Name Aligns Business with Parent Company Hallmark Cards, Inc. This unique software provides clients with greater flexibility,
program management tools, control and ease for the user, whether they're human
resource managers at the corporate level or consumers redeeming certificates.

Paramount Cards' Premier Greetings Division Wins Major Account as Primary Card Supplier for Factory Card + Party Outlet

features are

"The
incentive marketplace has become increasingly competitive, and Gift
Certificate Center sets itself apart by creating truly meaningful programs for
their clients," Kay says. As a
result, it has long offered a 24-hour award order and redemption for gift
cards and certificates through a fully automated online process. We are proud to be its primary supplier of
cards."
Andy Meehan, Executive Vice President of Marketing, added, "With
one of the industry's fastest, most efficient supply chains Premier
Greetings will provide FCPO with turnkey service.

card internet

com/cgi-bin/prnh/20060403 /CGM006LOGO )

New Name Reflects "Vivid and Memorable" Approach to Incentive Programs
Homer Kay, vice president of greetings subsidiaries at Hallmark Cards,
Inc."

New Name Reflects Insightful Business Approach
According to Keith Fenhaus, president of Hallmark Insights , the name
change also reflects the changing nature of the incentive industry, and the
role the company plays in it.


com) supplies retailers in the U.

virtual greetings



-- Health And Wellness Incentive Solutions helps companies overcome
escalating health care costs by encouraging employee participation in
wellness programs, producing positive outcomes for everyone in a
company. Rada, President and Chief Executive Officer of Factory
Card and Party Outlet said, "Our relationship with Paramount marks a
major milestone in our Company's 20-year history, broadening our
position as the leading provider of exceptional quality, value priced
social expressions merchandise. Premier
Greetings (www.

collection greeting

"
Paramount is America's oldest and third largest greeting card
company, offering over 30,000 cards, wraps and related products.

collection monsters

"

Headquartered in Minneapolis, Hallmark Insights, a wholly owned subsidiary
of Hallmark Cards, Inc.
Premier Greetings , also based in Pawtucket, RI, supplies leading
retailers across North America with top quality cards and traffic
building value-marketing programs.

cards are

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Hallmark
Insights better communicates the range of business solutions we offer
companies desiring incentive programs.

Business Editors

PAWTUCKET, R. We are
delighted to have concluded the supply agreement.

card greeting

"The whole incentive business is vastly
different than when we started out in 1990," says Fenhaus.

-- Sales Incentive Solutions keep sales teams motivated and selling with
the Premiere Choice Award for distributor preference awards, best
practices solutions and goal recognition programs.HallmarkInsights ."
Gary W.premiergreetings.

DESCRIPTION - Virtual greeting cards which are specifically for the Halloween holiday.

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(NASDAQ: FCPO) as its primary supplier of
everyday and seasonal greeting cards for all of its stores.

horror computers


"Our investment in technology allows us to offer clients a platform from
which they can grow and in a way they need it, option-by-option, and program
by program," says Fenhaus ."
Based in Pawtucket, Rhode Island, Paramount Cards markets
beautifully designed greeting cards , wraps and related products
produced in state-of-the-art factories in North America.

internet greetings

The Minneapolis -based
company, founded in 1990, is a wholly owned subsidiary of Hallmark Cards, Inc.
(Logo: http://www. "Their business approach and commitment to
innovation really fits within Hallmark's mission to help people communicate,
celebrate and connect with others -- a trademark that we have built our
reputation on for nearly 100 years. For more about Hallmark Insights, visit online at
http://www.

ghouls card



MINNEAPOLIS, Gift Certificate Center today
announces its name change to Hallmark Insights.
and Canada top quality cards and traffic building value-marketing
programs .

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The name reflects the company's growing reputation as an innovator in the
incentive business , and builds on the equity of Hallmark Cards, a leader in
the greeting card and personal expression business.
Hallmark Insights' Program Management Software offers an expanded selection of
reports with 30 standard reports in total.

greeting holiday

provides meaningful, memorable and measurable
incentive solutions for employee reward and recognition programs, sales and
dealer programs, health and wellness programs and consumer programs.S.

greetings halloween

No longer does the
name Gift Certificate Center reflect all that we offer our clients.

-- Employee Incentive Solutions recognize and praise employees with
customized programs using the Premiere Choice(R) Award for employee
recognition and retention , service anniversaries, customer service
recognition, peer-to-peer recognition, safety awards and more.com .----Hamilton Davison,
President and Chief Executive Officer of Paramount Cards Holding
Corporation, announced today that the company's Premier Greetings
division entered into a definitive supply agreement with Factory Card
+ Party Outlet Corp."
Mark Deuschle, Executive Vice President for Premier Greetings,
said, "FCPO is a leader in the social expressions arena and has a
history of innovation.

cards holiday


Premier Greetings won the highly contested account and will begin
shipping product to the company's 184 Company-owned retail stores
during the first half of this year.
Davison said , "With a product line second to none, Premier
Greetings leverages nearly 100 years of experience marketing through
retail outlets ranging from discount to specialty card and party
stores.

are holiday

Gift Certificate Center Becomes Hallmark Insights.

"As we've grown
and changed, the scope of our offerings has also changed. In addition,
award recipients are able to select from more than 350 merchants nationwide.

virtual monsters

, indicates that Gift Certificate Center's name change to Hallmark
Insights aligns with the corporate positioning of its parent company.

greeting which

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