newscom. Becoming more closely aligned
with the
parent brand was a natural next step for the company and we are proud to have
them operate
under the Hallmark name."
Helping Companies Motivate + Inspire Their Variety of Audiences
With customized planning, communications, support services, program
management and measurement
and analysis services, Hallmark Insights helps
companies create special incentive programs for a
variety of audiences:
-- Consumer Incentive Solutions help companies reward consumers with
customized programs using the Reward Choice(TM) Certificate for
customer acquisition
, loyalty or cross-sell programs, thank-you gifts,
and holiday/year-end customer gifts.
Recently, the company enhanced its state-of-the art Program Management
Software. Hallmark
Insights
solutions combine the convenience of Internet shopping with
easy-to-use service to promptly deliver
personalized awards redeemable for
gift cards and gift certificates to more than 350 of the nation
's leading
retailers, catalogs, restaurants, travel providers, entertainment companies
and more
.
Davison said, "FCPO's choice of Premier Greetings reaffirms our
position as the leader in value
marketing of greeting cards. We believe the Premier Greetings
offering will re-energize our card
sales and bolster our position as
one of the foremost specialty retailers of greeting cards and party
supplies in the United States.
occasions are
Technology Helps Create Insightful, Customized Programs
One area Hallmark Insights has invested heavily in is technology. "It is yet another way that
we create memorable,
insightful programs, now reflected by our name.I. Under the agreement, substantially
all the cards offered by FCPO will be supplied by Paramount's Premier
Greetings.
collection halloween
New Name Aligns Business with Parent Company Hallmark Cards, Inc. This unique software provides
clients with greater flexibility,
program management tools, control and ease for the user, whether
they're human
resource managers at the corporate level or consumers redeeming certificates.Paramount
Cards' Premier Greetings Division Wins Major Account as Primary Card Supplier for Factory Card + Party
Outlet
features are
"The
incentive marketplace has become increasingly competitive, and Gift
Certificate
Center sets itself apart by creating truly meaningful programs for
their clients," Kay says. As
a
result, it has long offered a 24-hour award order and redemption for gift
cards and certificates
through a fully automated online process. We are proud to be its primary supplier of
cards."
Andy
Meehan, Executive Vice President of Marketing, added, "With
one of the industry's fastest, most efficient
supply chains Premier
Greetings will provide FCPO with turnkey service.card internet
com/cgi-bin/prnh/20060403
/CGM006LOGO )
New Name Reflects "Vivid and Memorable" Approach to Incentive Programs
Homer Kay, vice president of greetings subsidiaries at Hallmark Cards,
Inc."
New Name
Reflects Insightful Business Approach
According to Keith Fenhaus, president of Hallmark Insights
, the name
change also reflects the changing nature of the incentive industry, and the
role the
company plays in it.
com) supplies retailers in the U.virtual greetings
-- Health And Wellness
Incentive Solutions helps companies overcome
escalating health care costs by encouraging
employee participation in
wellness programs, producing positive outcomes for everyone in
a
company. Rada, President and Chief Executive Officer of Factory
Card and Party Outlet
said, "Our relationship with Paramount marks a
major milestone in our Company's 20-year history,
broadening our
position as the leading provider of exceptional quality, value priced
social expressions
merchandise. Premier
Greetings (www.collection greeting
"
Paramount is America's oldest and third largest greeting
card
company, offering over 30,000 cards, wraps and related products.collection monsters
"
Headquartered in
Minneapolis, Hallmark Insights, a wholly owned subsidiary
of Hallmark Cards, Inc.
Premier Greetings
, also based in Pawtucket, RI, supplies leading
retailers across North America with top quality cards
and traffic
building value-marketing programs.cards are
e monsters
Hallmark
Insights better communicates the range
of business solutions we offer
companies desiring incentive programs.
Business Editors
PAWTUCKET, R. We are
delighted to have concluded the supply agreement.card greeting
"The whole incentive business
is vastly
different than when we started out in 1990," says Fenhaus.
-- Sales Incentive
Solutions keep sales teams motivated and selling with
the Premiere Choice Award for distributor
preference awards, best
practices solutions and goal recognition programs.HallmarkInsights
."
Gary W.premiergreetings.DESCRIPTION - Virtual greeting cards which are specifically for the Halloween
holiday.
horror description
(NASDAQ: FCPO) as its primary supplier of
everyday and seasonal greeting cards for all of
its stores.
horror computers
"Our investment in technology allows us to offer clients a platform from
which
they can grow and in a way they need it, option-by-option, and program
by program," says Fenhaus
."
Based in Pawtucket, Rhode Island, Paramount Cards markets
beautifully designed greeting cards
, wraps and related products
produced in state-of-the-art factories in North America.internet greetings
The Minneapolis
-based
company, founded in 1990, is a wholly owned subsidiary of Hallmark Cards, Inc.
(Logo:
http://www. "Their business approach and commitment to
innovation really fits within Hallmark's
mission to help people communicate,
celebrate and connect with others -- a trademark that we have
built our
reputation on for nearly 100 years. For more about Hallmark Insights, visit online at
http://www.ghouls card
MINNEAPOLIS, Gift Certificate Center today
announces its name change to
Hallmark Insights.
and Canada top quality cards and traffic building value-marketing
programs
.e monsters
The name reflects the company's growing reputation as an innovator in the
incentive business
, and builds on the equity of Hallmark Cards, a leader in
the greeting card and personal expression
business.
Hallmark Insights' Program Management Software offers an expanded selection of
reports
with 30 standard reports in total.greeting holiday
provides meaningful, memorable and measurable
incentive solutions
for employee reward and recognition programs, sales and
dealer programs, health and wellness programs
and consumer programs.S.greetings halloween
No longer does the
name Gift Certificate Center reflect all that we offer
our clients.
-- Employee Incentive Solutions recognize and praise employees with
customized programs using the Premiere Choice(R) Award for employee
recognition and retention
, service anniversaries, customer service
recognition, peer-to-peer recognition, safety awards
and more.com .----Hamilton Davison,
President and Chief Executive Officer of Paramount Cards Holding
Corporation, announced today that the company's Premier Greetings
division entered into a definitive
supply agreement with Factory Card
+ Party Outlet Corp."
Mark Deuschle, Executive Vice President
for Premier Greetings,
said, "FCPO is a leader in the social expressions arena and has a
history
of innovation.cards holiday
Premier Greetings won the highly contested account and will begin
shipping product
to the company's 184 Company-owned retail stores
during the first half of this year.
Davison said
, "With a product line second to none, Premier
Greetings leverages nearly 100 years of experience
marketing through
retail outlets ranging from discount to specialty card and party
stores.are holiday
Gift
Certificate Center Becomes Hallmark Insights.
"As we've grown
and changed, the scope of our
offerings has also changed. In addition,
award recipients are able to select from more than 350
merchants nationwide.virtual monsters
, indicates that Gift Certificate Center's name change to Hallmark
Insights
aligns with the corporate positioning of its parent company.greeting which
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