Despite all of the obstacles in e-mail marketing -- the assault e-mail
marketing endures from spam (and phishing, its particularly nasty
offshoot); the drag on delivery rates imposed by the filters individuals
and companies deploy to protect them from spam; and the sheer e-mail
overload in most people's inboxes -- e-mail continues to be a valuable
marketing tool."

For marketers who know how to use e-mail, the channel works amazingly well.
eMarketer aggregates and analyzes e -business research from over 1,700
sources and brings it together in one place.

About Samsung Telecommunications America
Samsung Telecommunications America, L.

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"But the challenge to marketers is to continue to maximize its
effectiveness with better content, targeting and tracking. This software gateway mediates between OfficeServ CTI
applications and a Samsung key system, connecting two previously separate
systems -- the telephone system and the PC.
OfficeServ Call allows enterprise users to access and manage telephone
services from their PC making functions such as on-screen dialing , call
forwarding, conferencing, speed dial and contact management accessible at the
click of a mouse.com .

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eMarketer's new report, E-Mail Marketing: How to Improve ROI, released
today, examines the new developments in e-mail marketing and compares the
effectiveness of this still-evolving marketing tool with other direct
marketing channels. The SLiM controller can be deployed in a main office
and up to six wireless repeaters can be placed throughout the rest of the
building to create a larger coverage area.

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.wav) or fax (.samsung.

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The system offers
high reliability, ease of installation and the ability to migrate iDCS keysets
as enterprise needs grow.wav file attachments to e-mails . An optional directional antenna
makes it possible for businesses to extend coverage to immediate outside areas
around the building.P. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies with
2003 parent company sales of $36.

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And with the exception of
telemarketing, the return on investment for e-mail marketing tops all other
channels. For more information, visit www.

Samsung Telecommunications America Unveils Broad Line Up of Enterprise Telephony Solutions

OfficeServ Suite of Applications
Samsung's OfficeServ Applications are a portfolio of communication and
call management solutions for the PC, allowing enterprises to better manage
their telephony requirements. And, incoming and external calls can be
easily managed with a simple "point and click" operation or the use of a
keyboard. This product allows business
users to have their voice mail messages sent to up to five different e-mail
accounts on virtually any mail server that supports Simple Mail Transfer
Protocol (SMTP) via a built-in LAN connector.

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Even 45 % of consumers in a recent survey said it was a "great way" for
companies to stay in touch with their customers.
Samsung's iDCS 500, the company's premier IP-enabled communications
platform, now offers Enhanced Networking features to include a higher degree
of feature transparency to a multi -site installation and new hardware and
software features to provide small to medium enterprises greater call handling
capabilities and efficiencies. Compatible on
all Samsung business phone systems , SLiM can support up to eight Samsung D-
5000 mobility handsets.
Employing approximately 88,000 people in 89 offices in 46 countries, the
company consists of six main business units: Corporate Technology Operations,
Digital Appliance Business, Digital Media Business, LCD Business,
Semiconductor Business and Telecommunication Network Business.

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com.

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About eMarketer

eMarketer is "the First Place to Look" for market research information
related to e-business, online marketing and emerging technologies. Through the E-Mail Notification
feature, users receive an e-mail notifying them of a voice and/or fax mail
message in their voice mailbox., Ltd.

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4 billion and net income of $5.

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And among the four media with lower costs per contact than e-mail, response
rates are abysmal .7 trillion by 2007.
Samsung's new products include IP-enabled iDCS communications platforms
for large to small enterprises and a suite of OfficeServ(TM) Computer
Telephony Integration (CTI) applications that provide comprehensive telephony
and call management functions from the personal computer (PC ).samsung.

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Key topics covered in E-Mail Marketing: How to Improve ROI include:

-- Can e-mail be used for customer acquisition, or is it merely a
retention tool?
-- Are spam and phishing killing e-mail marketing?
-- How do permission-based in-house lists and better-targeted e-mails go
hand in hand?
-- Is there a best content, best day, best time and best frequency for
marketing e-mails?
-- Which elements should marketers test in their e-mail campaigns?
-- How can e-mail metrics be used to increase effectiveness?

And many more. 'Samsung Means Business' as an Innovative Business Phone Systems Provider

DALLAS, Samsung Telecommunications America's
(Samsung) Business Communications Systems group today unveiled a broad suite
of products and telephony solutions that establishes the company as an
innovative and significant competitor in the business phone systems market. The iDCS 500 also supports E-Mail Gateway,
allowing employees to receive their voicemail message via email and Samsung
SLiM, a DECT mobility solution that addresses employee mobility needs.
The company's iDCS 100 is now IP-enabled and fully supports the ITP -5000
series VoIP keysets offered by Samsung.
OfficeServ EasySet is a browser-based application that allows users to
manage their own phone extension features such as call forwarding, speed dial
and messaging.
OfficeServ Softphone is a software-based application that turns PCs into
full -featured Samsung IP keyphones.

Most
services are advertisement supported and require
at times an extensive disclosure of personal information.

Keep in mind that your primary choice in usernames will
probably be taken on the more popular email services such
as Hotmail and Yahoo Mail.

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Reports of e-mail marketing's slow demise
continue to be premature, as a new eMarketer report shows that nearly
three-fourths of US online advertisers used e-mail marketing in 2004.

"E -mail as a marketing vehicle has been particularly enduring, I think,
because it's partially built on a two-fold value: one, driving direct
response results and two, cultivating ongoing relationships ," said
eMarketer Senior Analyst David Hallerman, who authored the report.
Samsung's latest offerings give large and mid-sized companies, small retail
and franchise owners and entrepreneurs state-of -the art office communication
systems that are simple to use and cost-effective. Additionally, the iDCS 100 now
supports new software and enhanced networking including IP Networking,
OfficeServ applications, Samsung's SLiM mobility solution and E-Mail Gateway. Recognized as
one of the fastest growing global brands, Samsung Electronics is the world's
largest producer of color monitors, color TVs, memory chips, TFT-LCDs and
VCRs. For more information, visit http://www.

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com, Millward Brown , Pew, Quris,
Roper ASW, Silverpop and many others -- with eMarketer's objective,
unbiased analysis to give you the information you need to make your e-mail
marketing programs effective -- and profitable .

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To purchase E-Mail Marketing: How to Improve ROI, visit eMarketer online at
http://www. OfficeServ Link allows enterprise
users to manage communications and information through "one click " convenience
of dialing directly from databases, or having records automatically "pop up"
on incoming calls.

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Dimensional and direct mail may generate higher revenues per
contact, and sometimes better response rates, but their costs are higher.com, APWG, Direct Marketing Association, DoubleClick,
Exmplar , Jupiter Research, MarketingProfs.. The company
also unveiled an E-mail Gateway solution and a Single -Line integrated Mobility
(SLiM) solution that allow mobile professionals to access and manage voice
communications without being tied to their desk.
OfficeServ Operator is a PC-based Attendant Console solution, that when
combined with a Samsung phone system, can help enterprises manage high -volume
call traffic more efficiently.com/bcs .

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Through the gateway's E-Message
Delivery feature , voice (.

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The iDCS 16 rounds out the company's iDCS family of business communication
systems , providing smaller businesses with simple, reliable, digital
communications in a cost-effective, feature rich platform.
Samsung's E-Mail Gateway allows mobile professionals to review voicemail
messages as . For more information
about the company's digital communication systems, TDM and VoIP keysets, voice
processing/voicemail systems, auto attendants and CTI products, please visit
http://www.

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But while the traffic builds, the
opportunities increase. Through our latest products and solutions, we want
enterprises to know that Samsung means business.tiff) mail messages are delivered to
the users' e-mail inbox as an attached file.

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"Customer retention is the prime objective for most e-mail marketers, but
customer acquisition continues to play a smaller yet still significant
role.com.
"We're excited about our elite products and solutions for the enterprise
market ," said Steve Gobeli, vice president of Samsung's business
communications systems division."

iDCS Family of Communications Platforms
Samsung's iDCS suite of communications platforms with value-added
applications provide technically advanced telephony systems support for up to
400 stations.

To avoid having to use obscure usernames, you may have to register with a smaller or newer email service such as PopMail or Postmark.

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"

E-Mail Marketing aggregates the latest data from leading market researchers
-- Advertising. "Our line-up delivers cost-effective, IP-
based communications to businesses small and large, helping them better manage
their telephony needs.

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Projections from eMarketer show that e-mail volume in the US will rise from
over 2 trillion message this year -- personal, commercial and spam -- to
nearly 2. This research is presented in
analyst reports and the "eStat Database" -- the most comprehensive
compilation of up-to-date e-business and online marketing statistics in the
world.emarketer. By managing this process through their PC, users can change
basic settings on their Samsung iDCS or ITP keyset directly from a user-
friendly browser interface, enhancing efficiency., researches, markets and develops
telecommunications products throughout North America.

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emarketer.
OfficeServ Link is the core of Samsung's OfficeServ suite of CTI
applications . This solution displays real-time status of
incoming calls, busy extensions and held calls on a single screen giving
operators easy access to information. Installed directly onto a laptop or
desktop PC running Microsoft(R) Window 2000(TM) or XP(R), OfficeServ Softphone
delivers virtually identical functionality as select Samsung keyphones --
giving telecommuters or mobile professionals the accessibility of being at
their desk without having to physically be there., a Dallas-based subsidiary of
Samsung Electronics Company, Ltd.

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PRESS RELEASE Return on Investment for E-mail Marketing Tops All Other Channels Except for Telemarketing

Samsung's Single-Line integrated Mobility (SLiM) is an in-building
wireless adjunct designed for small enterprise applications.

Samsung Electronics Co.0 billion.

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"The report's bottom line is this: when properly used, e-mail can balance
low costs and high response rates better than other marketing media," says
Hallerman.

Establish a web-based email address you can access
anywhere, anytime using your favorite browser.

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