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PRESS RELEASE Restaurants Order Up Mystery Shopping

8 percent of
its total revenue, as restaurant chain operators began switching to
Interactive Voice Response (IVR) and other forms of customer satisfaction
surveys as an inexpensive alternative to mystery shopping programs.

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nationalshoppingservice.asp) for their video conferencing and web
casting programs.

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This trend continued into mid-2005 and left National Shopping Service
finishing the year with restaurants generating a record-low 23.

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Results of
this research are most valuable when used to examine gaps between promises
made through advertising and actual service delivery, compared to real
customer expectations, needs, and requirements."

The mystery shopping industry continues to see demands move increasingly
toward the development of enterprise-wide service initiatives and the
linking of performance data to employee training.

About National Shopping Service:

Founded in 1972, National Shopping Service offers businesses a unique
combination of mystery shopping resources and measurement solutions focused
on brand alignment and customer retention. This requirement made the VP6 codec a natural choice
for Apex," said Douglas A.

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McIntyre, On2 Chairman, President and Chief
Executive Officer. On2 licenses its software for use in set-top boxes, consumer
electronics devices and wireless applications and offers high-level video
encoding, customized technical support, and consulting/integration services.

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Improve Business PerformanceNational Shopping Service

"Unlike in 2004, when we saw chain store operators choosing one or the
other [IVR or mystery shopping] its refreshing to now see more and more
companies merging these two measurement tools and linking the results,"
said Tony Yorba , executive vice president of National Shopping Service. More information can be found at:
http:/ /www. With
one click, users can initiate a live video conference over a standard Internet
connection . This fits extremely well
with our idea of delivering superior ongoing value to your customers.

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About On2 Technologies, The Duck Corporation
On2 Technologies (Amex: ONT) is a leading technology firm at the forefront
of video compression.

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On2's TrueMotion codecs
are used extensively in the video-on-demand, videoconferencing, Internet
media, surveillance, and store-and-play markets .

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"For restaurants and convenience stores, when comparing 'actual' customer
wait time gained from mystery shopping results to 'perceived' wait time
obtained from IVR, analysis should focus on how customer perceptions vary,
compared to increases or decreases in actual wait time.net /imx.com or visit
http://www.

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But winds began changing in mid-2004, and,
on a downward trend, restaurants provided only 28 percent of the company's
revenue for the year. Employee Productivity Program Will Add High End Video

NEW YORK, On2 Technologies, Inc. In addition, our
customers appreciate the fact that our video scales well. On2's software is used by such leading companies as Sony, NTT, AOL,
BBC, ABC News, Nullsoft, SeaChange International, China Netcom, NHK, and
Nanwang Multimedia.on2.

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Using state-of-the-art
collection methods, Web-based technologies and proprietary processes,
National Shopping Service provides managers with the actionable information
necessary to understand and affect customer loyalty while improving overall
business performance. By integrating On2's best in class technology into IMX, our business
grade instant messenger, we have made this possible and cost effective. IMX changes all this by making it transparent for employees to initiate
face-to-face communication whenever the need arises.

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Mystery shopping is useful in providing actionable results and monitoring
the impact of training and performance improvement initiatives .
Located in New York City, the company has an office in Clifton Park, NY, and
operations in Cambridge , UK.

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Since late 2005, National Shopping Service -- a 34-year mystery shopping
leader -- reports that the restaurant industry is again producing well over
30 percent of its total revenue so far in 2006, with a record number of
additional projects already in development."
"In the IMX product, quality video at a range of data rates is of
paramount importance.

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Glen Singelton , VP of Apex Datacom, said: "Our goal is to bring video
conferencing with broadcast quality onto the desktops of every business
employee. The company revolutionized digital media delivery with
the creation of its advanced full-motion, full-screen, TrueMotion(R)
VP4/VP5/VP6 compression and streaming technologies.com.

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They operate with On2's own
TrueCast Server and Player software, as well as third -party player and server
products.

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Traditionally, restaurant chains have been a
mainstay for National Shopping Service, consistently providing one-third or
more of its domestic business .com

, The
Duck Corporation, today announced that it has licensed its VP6 codec to Apex
Datacom (http://www.

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Tutorials, guides, literature, tools, and people that help in planning, setting up and running an online community.

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However, in 2006, the tide is definitely turning again.apexdata."
Tim Sedfeld, Marketing Director for Apex Datacom, adds: "High quality
videoconferencing is traditionally an expensive technology reserved for board
rooms. The VP6 decoder has an installation base of millions
through its inclusion in AOL 9 Media Player, Winamp 5, Viewpoint Media Player,
and others. To contact On2 write to sales@on2.

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"For an accurate, clear picture, you really need both quantitative ,
objective measurements and qualitative, subjective feedback," Yorba said.

On2 Licenses Apex Datacom VP6 Codec for Video Conferencing and Web Casting

These applications are designed to improve productivity for
global companies that need to enhance communications for their employees no
matter where they are based. Imagine the ability to communicate face to face clearly and
instantly, and just as easily and readily as we use a browser to surf the
Internet. Thanks to the
superior compression technology in On2's codec we can deliver high-resolution
video with less bandwidth than alternative solutions .