19 also manages such leading musical artists as
Annie Lennox, Will Young, Kelly Clarkson, and Fantasia."

About Outblaze

Outblaze Limited, founded in 1998, is a global provider of hosted email and
related services to web hosting companies, registrars , ISPs, enterprises,
SMEs, portals, and the education community.

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alone, MECA is
leveraging the leading form of communications of consumers by offering an
interoperable IM solution that provides brands with a platform to reach their
customers directly from the desktop. Recognizing the pervasiveness of IM, MECA has defined a new
approach to online marketing. He has launched four successful businesses from
startup, and held senior positions promoting messaging and other IT-related
services to registrars , ISPs and telecommunications firms.

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For more information, visit www.

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Outblaze, a global provider of hosted email
services, today announced that Richard Bye has joined the company as Vice
President of Sales & Corporate Development, Europe, Middle East and Africa
(EMEA).S., Korea, China ,
Philippines, and India.

incarnation messaging

In addition, the branded messenger will serve as a gateway for
fans to participate in Idol Chats and special contests and prizes.

Outblaze manages more than 37 million active email boxes worldwide,
processing more than 200 million messages a day. The company manages more than
37 million email boxes in over 100 countries through its global network of
data centers ., U.

cyberspace incarnation

The entire messaging interface and the
associated features and functionality provide consumers ' with more
information, and marketers a highly targeted promotional tool.

PRESS RELEASE Richard Bye Joins Outblaze From Critical Path

Outblaze's infrastructure is
based on open-source technologies , including Linux, to ensure the highest
levels of reliability, security and customization. The company is
headquartered in Hong Kong, with offices in the U.

syndicomm webmail

"Unlike other messenger products, our Experience Messenger creates a fully
tethered consumer experience, keeping users actively involved in a brand's
content, images and message, making it a natural fit for integration into the
American Idol brand," said Bob Kimball, CEO of MECA Communications.K., focusing efforts on new subscriber relationships
in the EMEA markets.

incarnation cytopia

"The American Idol
Experience Messenger allows us to leverage the increased use of instant
messaging to connect with our fan base and utilize a highly viral marketing
strategy to further the Idol brand across our target audience nationwide. An interoperable messaging tool, the Experience
Messenger enables companies to leverage the viral benefits of IM to expand
reach, obtain valuable data, and increase opportunities for revenue,
sponsorship and customer retention. MECA's clients and partners include top
entertainment and consumer brands: American Idol, Vivendi-Universal , Rolling
Stone, Real Networks, Build-A-Bear Workshop, Marvel, and others.

"No company in the outsourced messaging space has the mix of experienced
technical staff, business strategy, range of services and the finances to
back it all up like Outblaze," said Mr.

cyberspace messaging

"Richard comes along at a crucial point in the
timeline of our company," said Yat Siu, CEO and Founder of Outblaze
Limited.,
the European focus will augment Outblaze's business worldwide, especially
in those markets where the demand for reliable, customized email services
on a carrier-class scale is largely unmet.

messaging enormously

The interoperable feature allows users to
communicate with friends or family regardless of the IM they are using - -
Yahoo!, MSN, AIM, or ICQ -- as it integrates all messengers into one
interface. 19 has
attracted a unique collection of expertise in people who work together to
integrate and leverage activity across television, music film, merchandising,
music publishing, recording, artist/writer and producer management ,
sponsorship and promotion. Bye, who previously held the position of Hosted Sales
Director-EMEA at Critical Path, will head Outblaze's European operation
from his base in the U. The Outblaze platform offers clients webmail with advanced
features such as email-SMS integration, essential services such as
anti-virus and anti-spam protection, and complementary services such as
online calendaring , file cabinet, chat, message boards, and WAP.

messenger avid

, MECA Communications, the
first and only developer of the Experience Messenger(TM), has partnered with
FremantleMedia, one of the largest international creators and producers of
program brands in the world and co-producer and licensor of American Idol (TM),
to launch the American Idol Experience Messenger.
The exclusive American Idol Experience Messenger offers an additional
medium for FremantleMedia to maximize the value of American Idol's interactive
marketing and promotional offerings. The service is designed
for the global market , featuring webmail and administration interfaces in
22 Languages.

customizable cytopia

americanidolmessenger. "Now that Outblaze enjoys a strong presence in Asia and the U.

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meca.

Richard Bye brings more than a decade of experience in IT business
development to Outblaze.

webmail organize

For example,
American Idol Experience Messenger users will be able to view un-aired
footage, along with unique channels to connect them to interactive content and
promotions. "The
American Idol Experience Messenger is the first time fans of the show can
experience the program through instant messaging, making them feel more
involved in the show's progress, and while continuing their interaction with
the American Idol brand during the many hours and days when the show is not on
air. Executive producers are Simon Fuller
and Nigel Lythgoe for 19TV and Cecile Frot-Coutaz and Ken Warwick for
FremantleMedia North America.outblaze.

enormously establish

For
more information visit http://www. Bye."

Based in Hong Kong, Outblaze's sales push into new territory follows a
successful campaign to establish itself as a leader among hosted email
providers in the US.

communityzero delphi

MECA's proprietary Experience Messenger creates a new platform
featuring interactive content that enables intimate and direct communication
with loyal customers through a completely brand-specific , exclusive instant
messenger application."
The American Idol Messenger is currently available for free download at
http://www.com. FremantleMedia North
America is one of America's foremost producers of reality-based entertainment
programming for television, and has produced the IDOL format in more than 30
countries worldwide. To date, 19 has been involved in the creation of
101 Number 1 singles and 81 Number 1 albums with an impressive tally of 233
Top 40 albums and 389 Top 40 singles .

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"
"We are very excited to be working with MECA to offer American Idol fans a
unique way to interact with the program," said Keith Hindle, VP Integrated
Marketing and Interactive FremantleMedia North America.

notifications cyberspace

With more then 80 million IM accounts in the U.

About American Idol
Five-time Emmy Award-nominee AMERICAN IDOL was created by Simon Fuller of
19TV and developed by FremantleMedia.

Outblaze is a leader in global anti-spam efforts, implementing new
technologies and working with various companies, organizations, and
governments to eradicate spam.com.

conferencing organize

syndicates communityzero

com

About FremantleMedia
FremantleMedia Licensing Americas (FMLA) is the US licensing arm of
FremantleMedia, one of the largest international creators and producers of
program brands in the world, with leading prime time drama, serial drama,
entertainment and factual entertainment programming in over 40 territories.
FMLA exploits FremantleMedia's many strong brands including the award winning ,
American Idol, the world's longest running game show The Price Is Right, the
ever-popular Family Feud, and other classic game shows across multiple off-
screen platforms including merchandising campaigns, interactive and wireless
support, home entertainment and music publishing. "I'm pleased to be on board,
and am very happy to help lead Outblaze to a stronger, global presence.

avid messaging

New Technology Debuts with Exclusive American Idol(TM) Branded Content as Part
of Agreement With FremantleMedia

BEVERLY HILLS, Calif.S. Based in
Beverly Hills, MECA was founded in 2000 and is a privately held company.

About 19 Entertainment
19 is recognized as a leading creator, provider and promoter of globally
successful, music based entertainment, or "Entertainment Brands". Mr. Outblaze embraces open source technology,
including Linux, in order to provide the reliability, cost-structure, and
customization capabilities required to make communication services a
profitable part of customers' business strategies.

agora avid

About MECA
MECA (May Everyone Connect Always) is the first and only developer of the
Experience Messenger(TM), which empowers brands to create an immersive
experience for consumers through unique private-label instant messenger
applications. The company uses its
economies of scale to deliver feature-rich and reliable email services on a
cost-effective basis to ISP's, registrars, telecommunications firms,
educational institutions and corporations.K.

productivity organize

instant cyberspace

notifications communityzero

MECA Communications Launches Experience Messenger - First Private Label Interoperable Instant Messenger for Brand Marketers

The new interoperable
instant messenger (IM) service will allow fans of the show access to exclusive
content including Idol-specific rich media, contests, features and promotions.S.

messaging incarnation

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