HealthDay's Physician's Briefing Gives Latest Information to Doctors

NORWALK, Conn.com /cgi-bin/prnh/20040820/RESEARCH )
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McKillen said HealthDay's Physician's Briefing sorts the latest
information into 20 medical specialties, and sends updates twice daily,
providing a minimum of 15 articles a day.
HealthDay's parent company, ScoutNews, LLC is a privately held information
firm, headquartered in Norwalk, Conn.

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"The HealthDay items will alert them to key clinical issues
they may want to investigate further.
Advanstar serves business professionals and consumers in these industries
with its portfolio of 81 events, 58 publications and directories, 125
electronic publications and Web sites, as well as educational and direct
marketing products and services. You 'll find everything from pension fund board and investment
committee meeting information; to regulatory filings, proposals, rules and
comment letters; to court orders and legal actions; to legislative documents
in key jurisdictions globally; to industry reports, surveys and white papers
on market trends and investment strategies; to contacts, and more.

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210, or
via email at john@backbonemedia .467.

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globalprblogweek., A medical news service specifically
designed to serve the needs of the busy health professional was launched today
by HealthDay, whose daily consumer health news articles appear on thousands of
Internet sites and in newspapers around the world.
Physician's Briefing provides timely and concise summaries from peer-
reviewed medical journals.

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For media inquiries , please contact John Cass at 781.

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About Global PR Blog Week
The Global PR Blog Week 2. For more information about the Global PR Blog Week 2.

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A HealthDay study on the information market for physicians found that
health professionals were forced to wade through a large amount of material
from various sources to get what they wanted, said HealthDay president Dan
McKillen . A veteran of more than 15
years in scientific and medical journalism, Tamkins has written and/or edited
for publications as diverse as American Health magazine, The Scientist, and
Audubon Magazine .

About HealthDay
In addition to the Physician's Briefing, HealthDay provides a daily
consumer health news service that appears on more than 2,000 hospital and
health care Web sites , major Internet sites such as Yahoo!, MSN, iVillage and
through major news companies like Cox Communications and Gannett Inc.com/reports/c15627

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.

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com or contact Jeremy Pepper at 480. The company has roughly 1,000 employees and
currently operates from multiple offices in North America and Europe.newscom .

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Theresa Tamkins, former executive editor of Reuters Health Information,
serves as managing editor of Physician's Briefing.

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globalprblogweek.4457,
or via email at jeremy@poppr .

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During this year's five-day forum, participants from Argentina, Canada,
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Professional Health News Service Makes Its Debut

Physician's Briefing does that for them. The news
service is also syndicated through the New York Times Syndicate.

About Advanstar
Advanstar Communications Inc is a leading worldwide media company
providing integrated marketing solutions for the Fashion , Life Sciences and
Powersports industries.

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The event is free and open to everybody -- for asking questions, making
comments and participating in the discussion through the event's weblog .4050 ext.
Medical Economics will be featuring Physician's Briefing items in every issue.com/reports /c15627 ) has announced the
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Participants Will Discuss How PR Should Change in the New Era of Blogging

NEW YORK, The second annual PR blogging summit,
Global PR Blog Week 2.

The planning of Global PR Blog Week was done mostly on the internet, by
using a public Yahoo! Groups discussions list, and the New PR Wiki, a
collaboration space for professionals interested in the practice of public
relations, hosted at http://www.com.com. They simply don't have the time to sift through all the material.J.
"The addition of Physician's Briefing updates represents a departure from
our non-clinical mission, but it fulfills perfectly our mission to help our
readers maximize their time," said Medical Economics Editor-in-Chief Marianne
Dekker Matera. More than 150 journals are reviewed across 20
different medical specialties.

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thenewpr. The event is scheduled for September
19 - 23, 2005. Physicians Briefing will be
licensed to hospitals, managed care organizations , physician portals,
professional journals, and pharmaceutical Internet, Intranet and Extranet
sites as a way to encourage frequent visits by physicians.

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PR Professionals and Blogging Experts Team to Participate in the Second Annual Global PR Blog Week

com),
provides up-to-the-minute daily news articles on the latest research in
medical journals, presentations at medical conferences and government
initiatives that affect the way physicians and other health professionals
practice medicine.
Founded in 1923 , the magazine lists a circulation of more than 175,000 health
professionals.

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The new service , Physician's Briefing (http://www.

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0, will be held September 19-23, 2005.0 is an online event that will engage public
relations, marketing and business professionals from around the globe in a
discussion about how new communications technologies are changing public
relations and business communication .899.

physiciansbriefing. Physician's Briefing also provides coverage of
more than 50 medical conferences and scientific sessions annually and tracks
alerts and institutional updates from government agencies such as the National
Institutes of Health, the Food and Drug Administration, the Centers for
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The forum will bring more than 50 influential PR practitioners and
bloggers in an online environment to discuss how public relations and business
communications are changed by new communications technologies including,
weblogs, podcasting, RSS, and wikis.0, please
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"No one was organizing it for them," McKillen said , "Doctors don't know
where to start and where to stop with all the journal articles and research
papers.

In addition to the daily news, the Physician's Briefing service provides
monthly journal and medical conference summaries for busy physicians who may
not have time to read the news each day.com
Fax: +353 1 4100 980

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Among the medical news service's first clients is Medical Economics, a
twice-monthly magazine owned by Advanstar Communications in Montvale , N. DUBLIN, Ireland, Research and Markets
( http://www.

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