com ; the #1 online alumni club
http://www. SOHU corporate services consist of online
advertising on its matrix of websites as well as paid listing and bidding
listing on its in-house developed search directory and engine.
Masterseek, a business to business
search engine officially launching during the first half of 2006, is
beating most competitors for online traffic "hits" before its final release
date.

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"Google, Yahoo! and the other major search
engines have proven that online advertising can produce measurable results
for advertisers and we will follow their lead in the B2B-market.

rheingold lovelace

For further information:

Dahlia Wei
SOHU Investor Relations and Communications
Tel: +86-10-6272-6598
E-mail: ir@sohu-inc. You
can read about Masterseek at www .

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"We seem
to have timed our launch perfectly and believe we will be able to take
advantage of the general growth that paid search is now experiencing.piperjaffray.aspx?id=507&releaseid=477104

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To listen to the conference call, please use the dial in numbers below:

CHINA A Toll Free Number: 10800-852-0824
CHINA B Toll Free Number: 10800-152-0824
HONG KONG Toll Number: +852-2258-4102
USA Toll Number: +1-210-795-0495
PASSCODE: 7515726

A replay will be available for 24 hours after the call at dial in numbers
below:

HONG KONG Toll Number: +852-2802-5151
USA Toll Number: +1-203-369 -4600
PASSCODE: 758610

The conference call will be available on web cast live and replayed at:
http://www.go2map.

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Perz.

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The company also operates two massively multi-player online
role-playing games and manages a business-to-consumer e-commerce
platform. If this continues we will be
in the fortunate position of having a very high volume of relevant traffic
to offer our paid search advertisers right from the start," Mr.

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focus. Perz
comments.

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SOHU also
offers three types of consumer services. "The results we are seeing now are far
better than we have hoped for at this point.

Lovelace, Ada (1815-1852)
Countess of Lovelace, Ada Byron King; daughter of Lord Byron and legendary for programming Babbage's analytical engine.

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BEIJING, SOHU.htm

About SOHU
SOHU.17173. SOHU offers wireless value-added
services such as news, information , ringtone and picture content sent over
mobile phones.com

http://www. Our
advertising packages will be very flexible and because of our initial
traffic volume we can offer prices that are substantially lower than our
competitors," says Mr."

The ambitious search project aims to include 90% of all the companies
existing in the world whether they are small, medium or large in its search
results within 2 years and will launch simultaneously in 23 languages.

marni newer

SOHU 's management team will host a conference call at 9:00 PM EST, July
27, 2005 (or 9:00 AM on July 28 , 2005 in the Beijing/Hong Kong time zone)
following the quarterly results announcement.sohu.com/popup .

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com ; leading online
mapping service provider http://www.SOHU. By means of advanced web-crawling and data-mining technologies and a
server park sponsored by Hewlett-Packard, business professionals visiting
the beta-website www.

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cn .COM, established by Dr.

Piper Jaffray report:
http:/ /www.

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market hours, corresponding with Thursday morning,
July 28, 2005 in the Beijing/Hong Kong time zone.com/about/English/conference.com ; top real estate
website http://www.com.

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(Nasdaq: SOHU) is China's premier online brand and
indispensable to the daily life of millions of Chinese who use the portal
network for their news, search, e-mail, wireless messaging, instant messaging,
browsing , games and shopping.

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SOHU has built one of the most comprehensive
matrices of Chinese language web properties and proprietary search engines,
consisting of the mass portal and leading online media destination
http://www. Charles Zhang, one of China's Internet
pioneers, is in its ninth year of operation.com/about/English

com are able to search a database of more
than 22 million companies worldwide.

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goodfeel.

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com (Nasdaq: SOHU),
China's leading online media, communications, commerce and mobile value-added
services company, will report its second quarter 2005 results on Wednesday ,
July 27, 2005 after U.cn ; and wireless value-added services provider
http://www.sohu.

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COM Inc .sogou.

Masterseek website

If a new research report by Piper Jaffray one of the world's leading
investment analyst firms, proves right, the Masterseek launch will come at
just the right time as paid search is expected to grow by 41% in 2006 from
an estimated $10 billion globally in 2005 according to the report.

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S.com.

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SOHU.com to Report Second Quarter 2005 Results on July 27 2005

This network of web properties offers the vast SOHU
user community very broad choices regarding information , entertainment,
communication and commerce.masterseek.

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PRESS RELEASE New Search Engine Beats Competitors Even Before Official Launch Date

According to Robert Perz, CTO, the vast amount of indexed companies and
depth of information to be found in the Masterseek search results has
caused a dramatic increase in visitor numbers peaking with Alexa Traffic
Rank of 30,000 in January 2006.masterseek .