market is key to our capturing a greater portion of the 24 million unit-a-year
global MP3 player market. The technology continues to be the first
choice for manufacturers due to its flexibility, ease of integration, and
better overall audio performance.srslabs.
Numerous factors , including risks and uncertainties, may affect the Company's
actual results and may cause results to differ materially from those expressed
in forward-looking statements made by or on behalf of the Company., Creative
Technology Ltd.S.

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, the company also has licensing
representation in Hong Kong , Japan, Europe, and Korea. Some of
these factors include ReignCom's ability to capture 13. SRS , SRS 3D Sound, WOW, and the
SRS logo are all trademarks of SRS Labs, Inc. Sound Blaster, MuVo and Zen are trademarks of Creative Technology
Ltd. All other brand and product
names are trademarks of their respective holder and are hereby recognized as
such.

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S. For more information
about SRS Labs, Inc.
Selection of one of the listed albums then displays a list of tracks on the
album.

in the United States and/or other countries.

Safe Harbor for Forward-Looking Statements:
This press release contains forward-looking statements.

v2 computech

(Nasdaq: SRSL), one of the world's leading providers of audio enhancement
technology, today announced that its patented WOW(TM) 3D audio technology is
now included in the new H10 digital audio players from iRiver, the global
leader in Flash-based digital audio devices." iRiver is a U.
SRS Labs is a recognized leader in the advancement of audio and voice
technology. The company works with the world's top manufacturers to provide a
richer entertainment experience through patented sound techniques. 'Zen Patent' Granted for Invention of its User Interface for Portable Media
Players Including Many of Creative's Zen and NOMAD Jukebox MP3 Players and
Found in Some Competing Players Such as the Apple iPod and iPod mini

SCOTTS VALLEY, Calif.

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SRS WOW(TM) Audio Enhancement Featured in Latest iRiver Digital Audio Players

2004/0055446 for a user
interface in a multimedia player.

rockbox expands

S. reporting obligations. For
further information regarding the risks and uncertainties associated with
Creative 's business, please refer to its filings with the SEC, including its
Form 20-F for fiscal 2004 filed with the SEC.

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The iRiver H10 is quickly capturing
attention from consumers, press and the electronics industry.com,
both of SRS Labs, Inc. The
Zen Patent covers the user interface that enables users of portable media
players to efficiently and intuitively navigate among and select tracks on the
players.S.gov by doing a patent number search under issued patents.

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Based in Santa Ana, Calif." The Zen Patent was
awarded to Creative for its invention of the user interface for portable media
players, including many of the Creative Zen and NOMAD(R) Jukebox MP3 players,
and found in some competing players, such as the Apple iPod and iPod mini.

microphones nomad

com. All rights reserved. Creative applied for the Zen Patent on January 5, 2001 and it was
awarded on August 9, 2005.

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6,928,433 are available
at http://www.

firmware robe

About SRS Labs Inc. This Apple patent application was filed on
October 28, 2002. These
forward-looking statements involve risks and uncertainties that could cause
Creative 's actual results to differ materially.

v2 nomad

Creative Awarded U.S. Patent on its Invention of User Interface for Portable Media Players

When the
user selects an artist, the player displays a list of albums for that artist. The Zen Vision, as well as the upcoming Zen
Micro Photo with a color OLED screen and many more new products, will be based
upon the user interface covered by the Zen Patent," noted Sim. Creative undertakes no
obligation to update any forward-looking statement to conform the statement to
actual results or changes in Creative's expectations.

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"The inclusion of WOW in the latest digital music players from iRiver is
further testament to the fact that SRS Labs technology is quickly becoming a
standard among market leaders such as iRiver," said Joanna Skrdlant, director
of strategic IC partner development for SRS Labs.7 percent this year. "After a major investment of time and effort by a group of
our research and development engineers, we developed a way for a user to
efficiently and intuitively navigate and select tracks from a significant
number of tracks stored on a player . A related provisional application was filed by Apple on July
30, 2002, eighteen months after our filing date for the Zen Patent and over
twenty months after our NOMAD Jukebox based upon our user interface was on the
market," added Sim.

Portable (or transportable) audio players designed to accept uploads of digital audio files.

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To date, over 500 million hardware and software products that include WOW
have shipped or been downloaded. We shipped the NOMAD Jukebox to U. The Apple iPod was only announced
in October 2001, 13 months after we had been shipping the NOMAD Jukebox based
upon the user interface covered by our Zen Patent. Famous for its Sound Blaster(R) sound cards and for launching the
multimedia revolution, Creative is now driving digital entertainment on the PC
platform with products like its highly acclaimed MuVo(R) and Zen portable
audio players.

expands robe

The new iRiver H10 model , which was first launched at the
Consumer Electronics Show (CES) in January, is available now through online
stores, and major retail outlets.com, or Media, Jennifer Drescher, x 5010, jenniferd@srslabs .
retail customers in September of 2000, and by November of 2000, it was already
ranked as the top revenue-generating product in the U."
"There has been press coverage recently regarding the rejection of Apple's
patent application, published as Pub.
The full text and images of the Zen Patent, U.

wirelessly computech

SRS WOW has become the world's
leading 3D audio enhancement technology solution for portable audio device
manufacturers to improve the quality of any audio file played on a digital
audio player. SRS Labs'
technologies can be heard through products ranging from televisions, flat
panel displays, DVD players, mobile phones, car audio systems, headphones and
notebook and desktop computers. While the Company
believes that its expectations are based upon reasonable assumptions , there
can be no assurances that the Company's goals and strategy will be realized. U.

ilo computech

, SRS Labs , Inc. Among the products that currently feature
WOW are digital audio players from Dioneer, eDigital , Hyunwon, iBead, iRiver,
Olympus, RIO Japan and Samsung; personal computers from Sony and Toshiba;
mobile phones from NEC, the number one handset maker in Japan, and Samsung,
the number one handset maker in Korea; as well as LCD, plasma and traditional
CRT sets from LG, Metz, Onida, Samsung, Sony and Toshiba; and Microsoft's
Windows Media Player Series of software products. The company also offers hardware and software
tools to professionals and consumers for the creation, production and
broadcast of content featuring SRS Labs' technologies. Patent 6,928,433,
which Creative is referring to as the "Zen(TM) Patent. One example would be the sequence of
screens that could display artists , then albums, and then tracks. Such risks and uncertainties
include: Creative's ability to timely develop new products that gain market
acceptance and to manage frequent product transitions; competitive pressures
in the marketplace; exposure to excess and obsolete inventory; accelerated
declines in the average selling prices of Creative's products; Creative's
ability to successfully integrate acquisitions; potential fluctuations in
quarterly results due to the seasonality of Creative's business and the
difficulty of projecting such fluctuations; possible disruption in commercial
activities caused by factors outside of Creative's control, such as terrorism,
armed conflict and labor disputes; a reduction in demand for computer systems,
peripherals and related consumer products as a result of poor economic
conditions, social and political turmoil; major health concerns; the
proliferation of sound functionality in new products from competitors at the
application software, chip and operating system levels; the deterioration of
global equity markets; Creative's reliance on sole sources for many of its
chips and other key components; component shortages which may impact
Creative's ability to meet customer demand; Creative's ability to protect,
enforce or exploit its proprietary rights; a reduction or cancellation of
sales orders for Creative products; Creative's ability to successfully manage
its expanding operations; the vulnerability of certain markets to current and
future currency fluctuations; the effects of restricted fuel availability and
rising costs of fuel; fluctuations in the value and liquidity of Creative's
investee companies; and the potential decrease in trading volume and value of
Creative's Ordinary Shares as a result of the Flow Back Restriction that
commenced on June 1, 2003 and Creative's previous plan and any future plans to
delist from NASDAQ and to eliminate its U.

(In fact, you are encouraged to submit information on players that use other formats.

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SRS WOW is a complete and scaleable suite of 3D audio, bass enhancement
and mono and stereo speaker technologies that can be customized by portable
audio manufacturers to improve the quality of any audio played on any digital
audio player.

)

expands ipod

WOW is becoming a "must have" feature for portable audio
players as it solves several of the player's most serious challenges,
including the delivery of 3D stereo audio separation and the creation of deep,
powerful bass for music played over headphones or earbuds.uspto.
This announcement refers to products and pricing sold in the United States
of America.

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The information on the
aforementioned website is not incorporated by reference into this press
release.

(C) 2005 SRS Labs. (Nasdaq: CREAF), a worldwide leader in digital entertainment
products, today announced that it has been awarded U.S.

samsung transportable

Patented WOW Technology Continues to Lead the Audio Enhancement Market for
Flash-based Digital Music Players with New H10 Model From Market Leader,
iRiver

SANTA ANA, Calif. SRS Labs specifically disclaims any obligation to update or revise any
forward-looking statement whether as a result of new information, future
developments or otherwise.
"The user interface covered by the Zen Patent was invented by Creative
research and development engineers in our Advanced Technology Center in Scotts
Valley, California," said Sim Wong Hoo, chairman and CEO of Creative."
"I am very excited that we were awarded the Zen Patent, which helps to
protect our invention and recognizes our innovation in portable media
players," said Sim. Creative's innovative hardware, proprietary technology,
applications and services leverage the Internet, enabling consumers to
experience high-quality digital entertainment -- anytime, anywhere.

neurosarcoidosis expands

In fact, during
his pre-show keynote address at CES 2005, Microsoft Chairman Bill Gates
promoted the new iRiver H10 product featuring WOW as part of Microsoft's
launch of the new "PlaysForSure" logo program, which ensures compatibility
with Windows Media Player 10. "With over 50 percent
market share in Korea and a leadership position in the global Flash player
market, iRiver's adoption of SRS WOW in a high profile player for the U. please visit http://www.
Creative's invention for the user interface for portable media players
enables selection of at least one track in a portable media player as a user
sequentially navigates through a hierarchy using three or more successive
screens on the display of the player. "The
first portable media player based upon the user interface covered in our Zen
Patent was our NOMAD Jukebox MP3 player .S. No.

About Creative
Creative is a worldwide leader in digital entertainment products for PC
users.S.

samsung neurosarcoidosis

Except for historical information contained in this release , statements in
this release are forward-looking statements and projections (which include
statements concerning plans and objectives of management for future
operations) that are based on management 's belief, as well as assumptions made
by, and information currently available to, management.

For further information please contact Investors, Tami Yanito, x 3093,
tami@srslabs. in the digital audio
player category, according to PC Data.

Although MP3 players currently dominate the market, this category is not limited to any particular audio file format.

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subsidiary of Korea's ReignCom ,
and according to a December 2004 Korea Times article, ReignCom's global MP3
player market share is expected to reach 13.7 percent market share
of the global MP3 player market in 2005, the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and pricing, the
timely development and release of technologies by the Company, general
business and economic conditions , especially in Asia, and other factors
detailed in the Company's Form 10-K and other periodic reports filed with the
SEC. Before this invention, there was no
intuitive and efficient way to deal with the large number of tracks that could
be stored on a high-capacity player.

f70 recorder

S. SRS Labs' wholly owned
subsidiary, ValenceTech, is a Hong Kong-based semiconductor company that
designs and sells custom ASICs and standard ICs to leading manufacturers
worldwide. All other brand names mentioned
are trademarks of their respective holders., +1-949-442-1070. By January of 2001, we announced that
we had already sold 100,000 NOMAD Jukeboxes.
"We continue to innovate in digital media players with the introduction of
the Zen Vision, which adds high-quality video playback to its MP3 music and
digital photo viewing features.