"
"With the Loyalty Program Module, carriers and publishers alike will be
able to better understand end-user preference, allowing for continually
evolving applications and strategic viral marketing," said Mark Munoz, COO of
M7 Networks. All
other trademarks are the property of their respective owners.

mrm brewton

The more end users interact with the mobile community,
the more points they earn.

mrm iclp

(http://www. With carriers rolling
out 3G networks, the goal for carriers and publishers is evolving from
customer acquisition based on data service differentiation to subscriber
retention and driving incremental revenue.

M7 and M7 Networks are registered trademarks of M7 Networks Inc.

Contact:
Valerie Christopherson or
Katy Lim
Bock Communications , Inc.

maximizing affinity

He was also a brand manager at Yoyodyne.

cpc crossbow

In this role, Faulds will develop online marketing programs that
strengthen customer relationships, reinforce brand values, and
encourage prospects through successive phases of the sales cycle.com

M7's services provide a foundation for increased brand awareness,
customized end user experience, enhanced loyalty and incremental revenue
streams.

advertisers retain

According to Bain + Company, a five-percentage-point increase
in customer retention yields a 75 percent increase in customer net present
value. In other words, loyal customers can return huge dividends.

iclp gosselin

Affinity Program Services Provide Additional Mobile Content Customer
Relationship Management (CRM) Tools for Carriers and Publishers

SAN DIEGO, M7 Networks Inc.
"The launch of the M7 Loyalty Program Module adds another valuable tool to
our mobile community services," said William Erickson, president and CEO of M7
Networks.

gosselin fundamento

Initially
targeted at mobile game communities, this new offering increases the breadth
of functionality and services to its already popular Application Community
Platform (ACP). M7
connects wireless carriers, content providers and end users around data
content. Based in La Jolla, California, M7 Networks was founded in 2000 with
funding from QUALCOMM, Enterprise Partners, and Sienna Ventures.

advertisers valued

Discover how PreVision
makes a difference for such clients as Glaxo, Pfizer, Abbott, Bayer,
Talbot's, Toys R Us and Stride Rite by visiting
www. Such interactions include establishing and editing
profile information , adding friends to 'buddy lists,' rating, reviewing and
recommending content.
+1 714 540 1030 ext.

gosselin haskin

'"
As the newest addition to M7's Application Community Platform, the M7
Loyalty Program Module extends the collection and real-time reporting of
valuable subscriber usage information across mobile data services.com

breadth affinity

PreVision's eMarketing offering is distinguished by unique analytic
approaches to consumer targeting and message delivery that bolster the
response rates of direct response programs.
Faulds has been honored for his role as a lead strategist with the
2003 Web Marketing "Best E-Zine" Award and the 2004 MITX Award for
"Best Educational Institution Web Site .

haskin blakey

M7 Networks Adds Loyalty Program Module to Its Application Community Platform

com),
a leading trusted partner and enabler of advanced wireless services, today
announced the release of its new M7 Loyalty Program Module."
The Loyalty Program Module is a turnkey solution for the carrier and
publisher and is data type agnostic, which allows for programs across all
mobile data services , from games to ringtones to music and more.com
klim@bockpr.

renders maximizing

----PreVision, the
relationship marketing agency, today announced that Malcolm Faulds has
been named director of eMarketing.
Faulds was most recently group account director at interactive
marketing agency Euro RSCG 4D, where he spent five years in charge of
such agency accounts as Symantec, Aetna, Reckitt Benckiser and WPI. Depending on the preference of the community sponsor,
points can be redeemed for discounts or goods.

affinity crossbow

loyalty renders

plf breadth

m7networks . In
addition to using the M7 Loyalty Module to identify, retain and reward loyal
customers, carriers can:

* Influence and change customer behavior by rewarding profitable
actions;

* Motivate members to provide valuable feedback so they can anticipate
customers ' needs and improve data products;

* Increase data product distribution through viral marketing and
super-distribution; and

* Gain critical insight into mobile marketing programs based on customer
behavior and measurement.

excels renders

Business Editors

LINCOLN, Mass .

"The Application Community Platform provides the foundation for customer
segmentation and allows the carrier to understand the behavior of its customer
base across data services," said David Buckley, CTO of M7 Networks. "For the consumer, the ACP is a carrier-branded community that
promotes personalization, community-centric activities such as recommendations
to other members and enhanced product discovery. 17/19
vchristopherson@bockpr.

kellen fundamento

Prior to that, he was an account supervisor at THINK New Ideas,
working on Proctor + Gamble's Millstone and Tampax brands, Rockport
Shoes and Network Associates.

About M7 Networks
M7 Networks is a neutral trusted partner delivering solutions and services
for the creation and management of intelligent mobile communities . For more
information, visit info@m7networks.

maximizing blakey

mrm crossbow

Similar to traditional online loyalty programs , the new tracking
technology enables mobile community sponsors to offer points-based, affinity
marketing programs designed to identify, target and reward high-value data
services customers. "Combined
with the ACP, the Loyalty Module enables programs to be designed around
individuals and personalized with the objective of establishing a long-term
relationship.com.

maximizing tendo

brewton affinity

PreVision Appoints Faulds to Director of eMarketing

Integrated
strategic, analytic, creative and data management services support
breakthrough communications that help companies grow profitable,
long-term relationships with their customers .

tendo gosselin

"
PreVision is a multichannel relationship marketing agency helping
brands drive high-performing acquisition, upgrade and retention
programs through the deepest possible behavioral insights.

valued kellen

Affinity programs are another step
in turning carriers into 'smart-retailers.

plf kellen

previsionmarketing. "In the rapidly evolving wireless marketplace, carriers will find
data product differentiation increasingly difficult.