Alena expands Intermix's consumer reach by marketing
select high margin and innovative products directly to the consumer across the
Internet . The
time and expense associated with building complex scoring models is recaptured
with a proven return on investment.

mappoint multilayered

3 million unique users in January. Qualified partners will receive unlimited access to the
Prospect platform through a Web-based interface and a reseller discount on any
customer profiles, modeling or data purchases.

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Intermix also leverages its optimization technologies , marketing methodologies
and the Internet through its Alena unit, where it launches branded consumer
product offerings.

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Constellation will be used throughout the Intermix Network of
Web sites, as well as through its extended network of Focalex affiliates.

The information for this analysis is usually derived from a database of lifestyle surveys and/or census demographics.

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Advertising oriented
features include:

* Demographic profiling and targeting based on registration data;

* Local geographic targeting to the zip code level;

* Real-time U.

Marketing managers will look at customer demographics, marketing
segmentation strategies, and past experience to make educated guesses about
the most likely responders. With Genalytics
Prospect they can offer a private-labeled Web-based portal that provides
automated customer profiling, modeling and scoring, and list selection.

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Publishers can benefit from Constellation's dynamic optimization and
customization features when their users receive the most relevant offers
available for delivery . Larger organizations executing major direct campaigns will
often employ sophisticated predictive analytics to improve targeting.
"The Internet and low cost storage has reduced the barriers to gathering,
storing and reusing customer data," said Ray Kingman, CEO of Genalytics."
Genalytics Prospect directly addresses this list optimization challenge by
offering a platform for data owners and list resellers that allows them to
integrate advanced customer profiling and scoring models into the list
selection process for small and medium sized businesses.

segmentation zipcodes

About Genalytics
Genalytics is a supplier of advanced business analytics software for
marketing and risk management .

experian geomarketing

Focalex Unveils Revenue Maximization Technology for Online Publishers and Advertisers

"

About Intermix Media
A leading online media and ecommerce enterprise, Intermix Media utilizes
proprietary technologies and analytical marketing to develop unique content,
an active community and innovative ecommerce offerings.
Prospect targeting provides an excellent opportunity for marketing services
providers to increase margins and create new revenue streams without the time
and expense of traditional predictive analytic approaches.

pmd segmentation

com.

turnover gmaps

The result is powerful targeting features and
capabilities for advertisers to collect targeted leads.
Selecting prospects for a marketing campaign is an art as much as it is a
science.

Micromarketing uses information about local areas for applications such as targeting direct marketing, analysing customer loyalty, branch location, planning merchandise mix,or turnover forecasts.

turnover mappoint

micromarketing throught

, an Internet
advertising and affiliate marketing company, and wholly owned subsidiary of
Intermix Media, Inc.

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Our objective is to use those
'learnings' to better serve our extended network by increasing their effective
CPMs.

feasability sirene

Constellation is expected
to facilitate more effective monetization of our millions of visitors while
collecting vital response and performance data.The First Automated Prospect Targeting System Helps Agencies, List Brokers and
Marketing Service Providers Improve the Performance of Direct Response
Programs

NEWBURYPORT, Mass.

turnover geomarketing

"While Intermix
has always attracted a large pool of online direct marketers, we have not
always been able to fully optimize those campaigns. Using Genalytics Prospect ,
agencies, data compilers, list brokers and marketing service providers can
offer advanced targeting to every customer and for every campaign. With Genalytics
Prospect every campaign is provided with a custom model that will discover
which variables are predictive of success and apply them to the list selection
process.

The basic principle is that people who live in similar areas will, to some degree, have similar purchasing power and spending habits.

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(Amex: MIX), announced the release of Constellation, an
innovative suite of technologies that enables Web publishers to monetize users
more effectively and allows advertisers to obtain targeted leads with rich
demographic data. The Intermix Network
blends user-generated and proprietary online content to motivate its users to
spend more time on its Network and to invite their friends to join them.

Genalytics Introduces Genalytics Prospect

, Genalytics, a leading
provider of advanced predictive analytics solutions, today introduced
Genalytics Prospect.

marketpoint micromarketing

The technology underlying Constellation is intended to allow Web
publishers to monetize and optimize advertising units that directly interact
with the customer, such as user registrations, user logins, casual game plays
and animations. By
integrating social networking applications, self publishing and viral
marketing, the Intermix Network has grown to over 17 million unique visitors
per month, including such flagship properties as Myspace. In the end, there is always a question of whether
the selection criteria will actually result in the highest response rate at
the lowest cost.

regionalforschung locational

In doing so, Alena cost effectively builds consumer brands, such as
Hydroderm , and drives new users back to the Intermix Network.
"Genalytics' Prospect platform allows us to deliver the improved
performance of analytics and model scored lists to our clients at an
affordable price," Brian Hession, President, Oceanos Marketing.

throught gmaps

Focalex
was acquired by Intermix Media in November of 2004.

regionalforschung gmaps

Constellation, a combination of Intermix Media and Focalex
best of breed marketing and optimization technologies is expected to serve as
the backbone of Intermix Media's performance based marketing efforts.com and Grab.
"Genalytics Prospect allows data owners, agencies and list resellers to
effectively leverage this customer information in order to bring additional
value to their clients and differentiate their services. Rather than paying a fixed price per model or
analytic project, Genalytics Prospect's list scoring is delivered as an
additional select on a per thousand name purchased basis.

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This partner program also
features an innovative pricing model where analytic scoring is included in the
cost of any list purchase.

micromarketing feasability

BOSTON, Focalex, Inc. Postal Service address verification and coding accuracy
support system (CASS) certification;

* Algorithmic optimization of all advertisers on an individual publisher
basis;

* Data validation , verification and cleaning."
Genalytics is making this platform available through its Authorized
Reseller Program. This allows
Genalytics to provide model-scored lists that deliver significantly high
response rates for about the same price as a standard compiled list.

This idea allows one to build mathematical models predicting likely purchasing behaviour.

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Constellation served targeted lead generation advertisements to over
2.

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This new web-based prospect-targeting platform brings the
power of advanced modeling, profiling and list scoring to the masses without
the overhead of traditional analytic approaches. "Customer
profiles and predictive models that used to take weeks to complete are now
available to our clients in a matter of hours.

regionalforschung claritas

"As one of the largest networks on the Internet, we have an enormous
opportunity to capitalize on the tremendous growth of performance based
marketing," said Richard Rosenblatt, CEO of Intermix Media. However, the cost of analytics is
typically prohibitive for small and medium-sized organizations that run less
expansive campaigns . The company's analytics platforms help
organizations make accurate projections about future customer behavior,
leading to higher promotional response rates and fewer charge-offs from
delinquent accounts .