websidestory.com/dmu.0480.WebSideStory. With Efficient Frontier,
online marketers can maximize the effectiveness of millions of keywords across
all search engines based on their business objectives and marketing budget.

The Marketing Resources category is for sites that provide unique content that may be of interest to those wanting to learn about Internet Marketing, web site promotion, or search engine positioning.

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"It's obvious from the curriculum that WebSideStory has put
together a world-class event that focuses on topics and skills that are
critical for success in digital marketing today. "Fathom's initial test campaigns with
Efficient Frontier showed incredible results; this is a case where one and one
makes three. Headquartered in Mountain View, California, Efficient
Frontier is privately held with funding from Redpoint Ventures and Cambrian
Ventures.com

htm ) promising the world and then
ruining their clients' businesses.

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The courses will be taught by
WebSideStory's professional services experts, as well as industry experts such
as Bryan Eisenberg, a best-selling author and the Chief Persuasion Officer of
Future Now, Inc. It knows that educating its clients
about best practices greatly increases client satisfaction ."
"Our 'Search Marketing Demystified' course will share the tips and tricks
that our staff has learned over the past 10 years in the industry," said Peter
Hershberg, Managing Director for Reprise Media, which counts Capital One,
Reader's Digest and Bell South among its many clients. All forward-looking statements are qualified in their entirety by
this cautionary statement, and WebSideStory undertakes no obligation to revise
or update this news release to reflect events or circumstances after the date
of this news release." Efficient Frontier offers the only service that dramatically
allocates marketing spend across millions of keywords to increase volume and
maximize ROI. "The partnership between Efficient Frontier and Fathom Online is
extremely valuable for online marketers as the two companies are now working
in tandem to provide consistently higher returns from PPC marketing.
Today, Efficient Frontier manages more than $100 million in annual PPC spend,
counts 40 of the top 400 search advertisers as clients and manages over
5 million keywords.htm
For those with limited budgets, LinkSmile also offers high-end SEO or
"do-it-yourself" value-added services .htm
LinkSmile is an online pioneer whose mission is to provide superior
marketing services for its clients and offering feature-rich, value-added
advertising services for the "do-it-yourself " market.

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WebSideStory Announces Summer Curriculum for Digital Marketing University

Under the terms of the agreement, Fathom Online will now offer its
clients the Efficient Frontier keyword optimization service enabling customers
to better manage and grow paid keyword search campaigns.com

Fathom Online
Gina von Esmarch
+1-415-203-4660
gvon@fathomonline.
In this complicated world of search engine optimization and online
marketing, it is tough to know who to trust.

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When I present my
course, participants will learn how to drive the type of online and offline
behavior they want from their customers. Space is limited. Performance
and results are measured, ensuring accountability.
LinkSmile removes the doubt and headache to provide a solid foundation for
success online.

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"Given the tremendous success of our inaugural session, we will now be
offering Digital Marketing University courses on a quarterly basis," said
PelinWood , Vice President of Product Marketing for WebSideStory. You should not regard any
forward-looking statement as a representation by WebSideStory that any of its
plans will be achieved. Relationship Delivers Highly Scalable Solution for PPC Advertisers

NEW YORK, Two leading companies in the search
engine marketplace, Fathom Online, a search engine marketing/consulting firm,
and Efficient Frontier, a provider of data-driven keyword optimization
services and search engine marketing (SEM ), today announced a partnership that
offers companies a complete solution for managing and optimizing paid search
campaigns.

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"With emerging opportunities in search, such as local search, advertisers
are now buying hundreds of thousands of keywords instead of just a few
hundred, and as those keyword list complexity continues to grow, rules based
bid management solutions become less efficient," said Chris Churchill,
president and CEO of Fathom Online.htm ) who have their own
interests in mind or fraudulent SEO firms and gurus
( http://www.

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websidestory. The university is open to both
WebSideStory customers and non-customers alike."
WebSideStory's Digital Marketing University made its debut in April at
ActiveInsights, WebSideStory's bi-annual user forum, which attracted more than
350 attendees.

Forward-Looking Statements
Statements in this press release that are not a description of historical
facts are forward-looking statements. This partnership combines two very different, but complimentary
technologies that will save marketers hundreds of hours of valuable time while
optimizing their campaigns, reconciling billing and improving overall return
from search engine marketing. Based in San
Francisco, New York and Chicago Fathom Online enables marketers to reach the
millions of consumers who seek information online on more than 50 search
engines, and to convert those inquiries into leads and/or sales.com. Any
other marks used in this document are trademarks or registered trademarks of
the manufacturers or marketers of the products with which the marks are
associated.prwebdirect.

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Address: 10182 Telesis Court, 6th
Floor, San Diego, CA 92121 .fathomonline.efrontier.

NOTE: Efficient Frontier is the trademark of Efficient Frontier , Inc.
More on cost-effective, full-service marketing:
http://www.

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There will also be extensive product training for
WebSideStory's on-demand services, including HBX Web Analytics, WebSideStory
Search (formerly Atomz Search) and WebSideStory Publish (formerly Atomz
Publish). Select
session titles include: "Search Marketing Demystified," "A Practitioner's
Guide to Online Optimization," "Low Hanging Fruit in Online Acquisition,"
"Search Engine Marketing Powered by Web Analytics" and "E-mail Marketing Best
Practices: How to Take Your Programs Up a Notch.546.
"Fathom Online , has a long working history with some of the largest PPC
spenders in the market," said Ellen Siminoff , president + CEO of Efficient
Frontier. For more information, go to
http://www. It
takes quite a bit of research for a newbie marketer to learn enough to know
what is wrong and what is right.

For more information on LinkSmile's various levels of cost-effective
service offerings, please visit:
http://www.

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All are part of WebSideStory's Active Marketing Suite(TM), a line
of on-demand digital marketing applications.

Fathom Online and Efficient Frontier Announce Partnership to Optimize ROI from Paid Keyword Spend

LinkSmile Is a Trusted Leader in the Search Engine Marketing Field and Is the
First Full-Service Marketing Firm Offering High-End SEO and Even a
'Do-It-Yourself' Option

MIAMI, LinkSmile is a trusted leader in the
search engine marketing field and is the first full-service marketing firm
offering high-end SEO and even a "do-it-yourself" option. These scams include SEO directories
( http://www.

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, which markets Transcender , the leader in IT test certification and test
preparation." Eisenberg will teach a
course called "Wizards of Web: Conversion Optimization. "WebSideStory is
demonstrating its market leadership.

Web site: http://www. Other trademarks belong to their respective owners.
In building a strong marketing foundation, LinkSmile steers businesses
clear of the many scams online.

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Announced in January , the Digital Marketing University is the
industry's first education center to help online marketers learn the science
of digital marketing optimization.com/seoconsultants-scam.

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The curriculum (available at
http://www.com or call 650-567-1000. Whatever the budget and whatever the
need, LinkSmile has a proactive solution to propel your online business to
reach new heights.linksmile.com/full-service -marketing.linksmile.

Contact:
Wesley Tomas
562-508-9001
LinkSmile

This press release distributed by PRWEB ( http://www.com/ ), a
service of eMediawire.

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"
"I'm honored and excited to be presenting at WebSideStory's Digital
Marketing University ," said Bryan Eisenberg, whose new book, "Call to Action:
Secret Formulas to Improve Online Results ," shot up The New York Times and The
Wall Street Journal best-seller lists last month. Efficient Frontier
applies Wall Street analytics to select the bid management strategy that will
deliver the highest returns on investment.linksmile.

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, a New York firm specializing in conversion optimization .
Courses include four-hour and all-day sessions depending on the topic."
"WebSideStory has developed a well-rounded curriculum that focuses on some
of the most important topics in digital marketing today: increasing
conversions, search engine optimization and improving e-mail marketing ," said
Loren McDonald, Vice President of Marketing for EmailLabs, which has more than
375 clients including Nokia, Agilent and Palm Source.
Enterprises worldwide use these services to measure and improve their online
marketing performance. For more information, contact WebSideStory, Inc.com ."
Search engine marketing is widely regarded as the most efficient form of
marketing available today, yet its complexity hinders marketers from buying
more. The Efficient Frontier service predicts the expected return on all
variations of keyword bids and automatically selects the optimal mix to create
a reliable and consistent higher rate of return. For more information, please visit the company 's Web site at
http://www.com

Mary Churchill
+1-917-848-1701
mchurchill@fathomonline .

LinkSmile Offers Cost-Effective Full-Service Marketing

linksmile. There are so many opinions, so
much theory, and so many scam artists that it can truly be a daunting task to
run a business online .com/full-service-marketing.

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Several classes will be taught by executives from WebSideStory Stream
partners, including Reprise Media, a search engine marketing firm; EmailLabs,
an e-mail service provider; and Kefta, a provider of customer interaction
tools."
The university costs $750 per day, with discounts given for multiple days."
To find out more about the summer Digital Marketing University, please
visit http://www.
Fathom Online has developed workflow management and data collection
software that tracks search engine marketing performance from "query to
conversion .linksmile.

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About Efficient Frontier
Efficient Frontier is the leader in data-driven paid keyword optimization
services. Its address on the
Internet: http://www.
For more information, visit the web site at http://www.

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About WebSideStory
WebSideStory (Nasdaq: WSSI) is a leading provider of on-demand digital
marketing applications. Allowing marketers to garner immediate results without the hassle of
learning the intricacies of search from the ground up will be an important
step for the Industry. LinkSmile goes beyond simple search engine optimization (SEO )
to analyze business goals, develop working strategies, and fully manage
campaigns targeting newsletters , joint ventures, and online advertising that
offers SEO benefit as well.

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"Based on
initial feedback, customers really seem to enjoy the personalized curriculum
and small-class sizes. Actual results may differ materially from those set
forth in this release due to the risks and uncertainties inherent in
WebSideStory's business including, without limitation: WebSideStory's limited
experience in an emerging market with unproven business and technology models;
WebSideStory's reliance on its Web analytics services for the majority of its
revenue; WebSideStory's recent achievement of profitability and the risk that
it may not maintain its profitability; the highly competitive markets in which
WebSideStory operates that may make it difficult for the company to retain
customers; the risk that WebSideStory's customers fail to renew their
agreements; the risks associated with integrating the operations and products
of Avivo Corporation with those of WebSideStory; the risk that WebSideStory 's
services may become obsolete in a market with rapidly changing technology and
industry standards; and other risks described in WebSideStory's Securities and
Exchange Commission filings, including WebSideStory's annual report on Form
10-K for the year ended December 31, 2004 and quarterly report on Form 10-Q
for the quarter ending March 31, 2005.

CONTACT

Efficient Frontier
Michelle Schofield
+1-650-567-1052
michelle@efrontier. LinkSmile can help businesses avoid these
pitfalls.

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Conversion Expert Bryan Eisenberg, Executives From Reprise Media, EmailLabs
and Kefta Headline List of Guest Instructors for July 20-22 Event

SAN DIEGO, WebSideStory (Nasdaq: WSSI),
a leading provider of on-demand digital marketing applications, today
announced the summer curriculum for its Digital Marketing University,
scheduled for July 20-22 in San Diego , Ca. We'll continue to grow the curriculum to reflect our
customers expanding digital marketing requirements.com .

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"Our session will
provide strategies, tips and specific examples gleaned from our own best
practices playbook. Its Active Marketing Suite(TM) includes web
analytics, site search, web content management and keyword bid management. Do not place undue reliance on these
forward -looking statements, which speak only as of the date of this news
release.com/guru-lies-scams.

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com /dmu) focuses on an array of customer-requested topics,
including best practices in conversion optimization and search engine and
e-mail marketing.
"I look forward to immersing myself in three days of best practices from
the leader in on-demand web analytics and digital marketing," said Brian
Sholly , the Vice President of Marketing for Kaplan IT, a division of Kaplan,
Inc.
Voice: 858 546-0040 . Fax: 858."

About Fathom Online
Fathom Online, a leading search engine marketing firm , publishes the
Keyword Price Index(TM) to track industry prices of keyword to spot trends and
to provide its clients advantageous buying opportunities.com .

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"Our intention is to
give marketers a series of valuable tactics that they can put into action
immediately to start improving their search engine marketing ROI.linksmile.

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HBX and Active
Marketing Suite are trademarks and WebSideStory is a registered trademark of
WebSideStory.

For instance, misinformation, such as advising would-be marketers that it
is alright to participate in an FFA (free-for-all) as long as it is relevant,
could mislead an otherwise potentially successful business to its doom.

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- - kjjkjk

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