DoubleClick 's online advertising, email marketing and
database marketing solutions help clients yield the highest return on their
marketing dollar.emarketer. Buckley,
co-founder of Redi-Mail Direct Marketing .
Combining this experience and infrastructure with targeted data will give our
clients maximum return on investment and considerable competitive advantage.redimail.

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(Nasdaq: DCLK), the leading provider of solutions for marketers, advertising
agencies and web publishers, today announced the launch of Abacus Canada at
the Direct Marketing Association's Annual Catalog Conference in Orlando ,
Florida.
For Canadian mailers, the Abacus Alliance introduces the power of
transactional cooperative data to the lucrative and growing Canadian direct
mail market.

To purchase E-Mail Marketing: How to Improve ROI, visit eMarketer online at
http://www.

About eMarketer

eMarketer is "the First Place to Look" for market research information
related to e-business, online marketing and emerging technologies. Postal Council. provides a complete line of premium and sales incentive programs
as well as personalized travel, award and sports items.

Typical forms of this marketing involve print media (such as flyers, mailing pieces, catalogues, and magazines), direct-response television and radio advertising, telephone solicitations, and the internet.

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2 billion Canadian direct-mail market.

Projections from eMarketer show that e-mail volume in the US will rise from
over 2 trillion message this year -- personal, commercial and spam -- to
nearly 2., Redi-Mail Direct Marketing, an
operating unit of Redi-Direct Marketing, Inc.
Fordham, Inc. These solutions allow your organization to improve its
competitive position and to maximize the return on its sales and marketing
investments.

segmentation primetime

"
Globally, there are now over 2,400 members across eight countries in the
Abacus Alliances.

is the preeminent provider of technology-based
sales and marketing systems and solutions and is comprised of three fully
integrated sales and marketing support companies.

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S.net

"The growth of our list business is
supported by a substantial mailing and fulfillment infrastructure and we have
significant mail and marketing experience in the Life Sciences industry.

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This unique insight allows them
to improve direct mail targeting customer segmentation and return on
investment in direct marketing campaigns.
"Providing our customers with convenient access to comprehensive U.

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DoubleClick is the leading provider of solutions for marketers,
advertising agencies and web publishers to plan, execute and analyze their
marketing programs."

E-Mail Marketing aggregates the latest data from leading market researchers
-- Advertising.com, APWG, Direct Marketing Association , DoubleClick,
Exmplar, Jupiter Research, MarketingProfs.6 billion in 2004 revenue and 50 years of industry experience, IMS
offers leading-edge business intelligence products and services that are
integral to clients' day-to-day operations, including marketing effectiveness
solutions for prescription and over-the-counter pharmaceutical products; sales
optimization solutions to increase pharmaceutical sales force productivity;
and consulting and customized services that turn information into actionable
insights.

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com, Millward Brown, Pew, Quris,
Roper ASW, Silverpop and many others -- with eMarketer 's objective,
unbiased analysis to give you the information you need to make your e-mail
marketing programs effective -- and profitable.

Key topics covered in E-Mail Marketing: How to Improve ROI include:

-- Can e-mail be used for customer acquisition, or is it merely a
retention tool?
-- Are spam and phishing killing e-mail marketing?
-- How do permission-based in-house lists and better-targeted e-mails go
hand in hand?
-- Is there a best content, best day, best time and best frequency for
marketing e-mails?
-- Which elements should marketers test in their e-mail campaigns?
-- How can e-mail metrics be used to increase effectiveness?

And many more.com.
The new information will be provided to Redi-Mail's Life Sciences client
base utilizing information from IMS Health (NYSE: RX), the world's leading
provider of business information and consulting services for the
pharmaceutical and health care industries. Redi-Mail Direct Marketing offers
marketing support services including database management, custom web
application development and hosting, lettershop and fulfillment capabilities.

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Combining the expertise and experience of Abacus and Canada Post Borderfree
creates a unique opportunity for U.

About Canada Post Borderfree
Based in Toronto, Ontario, Canada Post Borderfree is a strategic partner
in market expansion , offering expert solutions that enable multi-channel
retailers to replicate their domestic consumer shopping experience, enter new
markets seamlessly, and achieve business growth.

direct postmark

"A key goal for Canada Post Borderfree is to help U.emarketer. For more information please go to http://www. are registered trademarks of Redi-Mail Direct Marketing.

This category is for sites related to businesses that specialize in providing technical and creative support, goods, and services to organizations that market their products and services in this way.

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Direct marketing organizations who become members of the Abacus Alliance
stand to gain a deeper understanding of consumer's purchasing behavior through
the pooling and analysis of transactional information from the whole
membership base.. market intelligence. For more information please go to http://www.

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DoubleClick Launches Abacus Canada

S . "We are in a great position in the Canadian market to bring the power
of transactional data to Canadian mailers to help them optimize their current
mailings, in addition to providing targeted access to U.
has global headquarters in New York City and maintains 22 offices around the
world .
IMS provides a Web-enabled application that provides fast, convenient
access to comprehensive U.

About Redi-Direct Marketing, Inc.

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Contact: Dave Frankland
DoubleClick
+1-212-381-5629
dfrankland@doubleclick.

"E-mail as a marketing vehicle has been particularly enduring, I think,
because it's partially built on a two-fold value: one, driving direct
response results and two, cultivating ongoing relationships, " said
eMarketer Senior Analyst David Hallerman, who authored the report. For more information, visit www."

About IMS Health
Operating in more than 100 countries, IMS is the world's leading provider
of information solutions to the pharmaceutical and healthcare industries. The Redi-Mail facilities include an in-house post office and
Redi-Mail is an active member of the U.

molyneux segmentation

ca. With proven technology and unparalleled
market intelligence, Canada Post Borderfree has helped leading US retailers,
such as LL Bean, Brookstone, Lands' End, Puma, and Sephora, achieve success in
new markets since 1999.

reponse leverage

S.abacuscanada.

PRESS RELEASE Return on Investment for E-mail Marketing Tops All Other Channels Except for Telemarketing

"Customer retention is the prime objective for most e-mail marketers, but
customer acquisition continues to play a smaller yet still significant
role. This research is presented in
analyst reports and the "eStat Database" -- the most comprehensive
compilation of up-to-date e-business and online marketing statistics in the
world.com.S.
Redi-Direct Marketing , Inc.
Redi-Direct offers true turnkey solutions to your sales and marketing
support needs .redidirect.

Note to editors: QuickData, Redi-Mail Fulfillment, Redi-Data and
Redi-L Corp .

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Abacus Canada has formed an alliance with Canada Post Borderfree to assist
U.
Over twenty leading U. Using Abacus' industry-leading solutions, Canadian businesses
can now create direct mail order campaigns that deliver greater returns. Visit http://www.S.com. Headquartered in Fairfield , NJ, Redi-Mail occupies over 170,000
square feet of secure, state-of-the-art data management and production
facilities. StayinFront, Inc.com.

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- Teams with Canada Post Borderfree to Aid in Fulfillment -

NEW YORK, DoubleClick Inc.
Abacus Acquisition Solutions enable members to find qualified mail order
responsive prospects beyond their own house file while Abacus Retention
Solutions help marketers to increase profits from their customer database. By accessing data from a single cooperative database,
members can build a profile on an individual's recent buying behavior across
different Abacus Alliance member companies."
"The Abacus Alliance concept has been proven in several countries and
continents around the world," said John Spencer, Managing Director of Abacus
Canada.borderfree.
And among the four media with lower costs per contact than e-mail , response
rates are abysmal. But while the traffic builds, the
opportunities increase. and one of the few franchises
licensed by the American Medical Association (AMA), today announced its new
capability to offer enhanced targeting and profile information, an essential
element for successful marketing programs.

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The application tracks and
integrates market-sizing information by therapeutic class, product and
physician demographics.

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mailers with order fulfillment, currency conversion and customer support.S.

eMarketer's new report, E-Mail Marketing: How to Improve ROI, released
today, examines the new developments in e-mail marketing and compares the
effectiveness of this still-evolving marketing tool with other direct
marketing channels.

Direct marketing involves marketing products and services directly to consumers and businesses.

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mailers, including many well-known brands such as
Restoration Hardware and Ross Simons, have already joined the Abacus Canada
Alliance.

"By combining our expertise with Abacus' proven cooperative data
concept, we are set to truly revolutionize the direct mail industry in
Canada.

"The report's bottom line is this: when properly used , e-mail can balance
low costs and high response rates better than other marketing media," says
Hallerman .
With $1.

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Canada is the eighth country in which DoubleClick has established
Abacus Alliance operations . mailers to target and service customers
within the $26. mailers to the
Canadian direct mail market . In addition, the company's marketing analytics solutions
help clients measure performance within and across channels. And with the exception of
telemarketing, the return on investment for e-mail marketing tops all other
channels. - New Information Adds Ability to Identify High Potential Customers and
Seamlessly Execute a Highly Targeted Direct Mail Campaign -

FAIRFIELD, N .

About Redi-Mail Direct Marketing
As a leading industry provider of marketing support services, Redi-Mail
Direct Marketing combines world-class technology with custom Web application
development and hosting, database management, lettershop and fulfillment
capabilities to deliver true turnkey solutions to direct marketing and
fulfillment requirements.S.

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For further information on the Abacus Canada Alliance,
visit http://www.

About DoubleClick Inc. DoubleClick Inc . The catalyst to success in
market expansion hinges on an alchemy of intuitive marketing, simple but
scaleable technology and proven logistics.com for more information.
Even 45% of consumers in a recent survey said it was a "great way" for
companies to stay in touch with their customers ..imshealth. For more
information please go to http://www.

leverage molyneux

Despite all of the obstacles in e-mail marketing -- the assault e-mail
marketing endures from spam (and phishing, its particularly nasty
offshoot); the drag on delivery rates imposed by the filters individuals
and companies deploy to protect them from spam; and the sheer e-mail
overload in most people's inboxes -- e-mail continues to be a valuable
marketing tool.

Redi-Mail Direct Marketing Adds Profile Information to its List Solution Business

market intelligence is an important element of our full service marketing
strategy for the Life Sciences industry," commented Thomas R.com.

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Canada Post Borderfree partners
feel confident that their relationship is backed by the credibility and
network of Canada Post Corporation."

For marketers who know how to use e-mail, the channel works amazingly well.7 trillion by 2007. "But the challenge to marketers is to continue to maximize its
effectiveness with better content, targeting and tracking.
eMarketer aggregates and analyzes e-business research from over 1,700
sources and brings it together in one place.J. This information enables marketing managers to more
effectively identify customers, pinpoint product opportunities and refine
promotional strategies. provides
customer relationship management (CRM) applications, decision support tools
and eBusiness systems and support .

fryer leverage

S. merchants
'internationalize' their web and catalog businesses to compete effectively in
the Canadian market," said Patrick Bartlett, president of Canada Post
Borderfree.
Reports of e -mail marketing's slow demise
continue to be premature, as a new eMarketer report shows that nearly
three-fourths of US online advertisers used e-mail marketing in 2004. Dimensional and direct mail may generate higher revenues per
contact, and sometimes better response rates, but their costs are higher.
Redi-Mail Direct Marketing is a member of the Redi-Direct family of
companies. Redi -
Mail Direct Marketing is a trademark of Redi-Direct Marketing, Inc. All other
trademarks are owned by their respective companies.