Levandov, a General Partner with Masthead Venture Partners. "He adds great strength and vision
to our Board.

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TACODA, the world's largest behaviorally
targeted online advertising service, today announced that it has closed a
Series C round of financing. The $12 million round was led by Rho Ventures
(www. Each week
TACODA runs an average of nearly 80 campaigns compared to less than 40 just
3 months ago.

Editor's note: The company name "SORPRESA!" is written with an
inverted exclamation mark at the beginning.

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com), a new investor in the company. The number of monthly
ad impressions has moved above 1 billion from about 300 million.com

About SORPRESA !

SORPRESA! is a digital cable network with carriage deals in place
on Cablevision, Charter , Comcast, Cox, Time Warner Cable, Verizon and
the National Cable TV Cooperative.

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rho. Among the major advertisers who have run campaigns on TACODA
Audience Networks behaviorally driven online advertising network
designed to give major advertisers targeted reach at a scale required for
effective online branding campaigns are: Honda, Panasonic, Sprint Internet,
ATT, Bell South, AOL, Capitol One, Delta , Allstate and Western Union.

In an unrelated development, the company changed its named from TACODA
Systems to TACODA, Inc. "We're
committed to offering quality in-language Latino programming in
markets where we have a good concentration of Spanish-speaking
customers. Based in Dallas/Fort Worth,
SORPRESA! is owned and managed by Firestone Communications, Inc., a
privately held media company.

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The number of monthly unique visitors
reached has jumped to 130 million from 85 million .

TACODA, AUDIENCE NETWORKS and AUDIENCE MANAGEMENT SERVICES are trademarks
of TACODA Systems , Inc. These firm carriage agreements with
the nation's top MSOs brings SORPRESA! into America's highest Hispanic
population regions including New York, California, Texas, Florida,
Arizona, Illinois , and New Jersey, making the channel the premier TV
vehicle for advertisers seeking to target Hispanic children.

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tacoda."

About Charter Communications

Charter Communications, Inc.charter.

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That $10 million Series B
investment was led by Masthead Venture Partners and joined by Union Square
Ventures and a number of the company's existing seed and angel investors. (Nasdaq:CHTR) and SORPRESA! today announced a
multi-year carriage agreement to deliver the Hispanic children's
network as part of Charter Latino. Charter also provides business-to-business video, data and
Internet protocol (IP) solutions through Charter Business(TM). Relevant
to the younger Hispanic generation, SORPRESA! and its programming
reflect the new Hispanic-American lifestyle, delicately blending
culturally appealing educational and entertainment programming into an
appealing entertainment destination.

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Kairouz.

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In the past 90 days, the number of sites in the Network
has tripled to more than 3,000. "This round will continue
to help us become the Internet's largest provider of audience-targeted
advertising. Burnham, Mr .

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"

"TACODA has consistently been the first mover and best player in every
aspect of behavioral targeting," says Mr.

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Through TACODA Audience
Networks, brand advertisers can reach their target audiences on premium
sites at substantial scale, and do it simply and cost-effectively while
generating powerful, actionable audience insights.

Agencies and individuals which offer local services only are listed according to the geographic area which they serve

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PRESS RELEASE TACODA Systems Closes Series C Institutional Round of Financing; Intends to Fuel Explosive Growth of Behavioral Network

Habib Kairouz, Managing Partner at Rho, will join TACODA' s Board of
Directors, which is being expanded and currently includes TACODA Co-Founder
and CEO Dave Morgan; Curt Viebranz, the company's President; Brad Burnham,
TACODA's Co-Founder and Chairman and a founding partner of Union Square
Ventures; Fred Wilson, a founding partner of Union Square Ventures; and
Richard W.com ) is the worlds' largest provider of
behaviorally targeted online advertising services.

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As
publishers , we see bigger and better sales for our overall inventory.
"We're very pleased to be adding SORPRESA ! to our Charter Latino
line-up," said Tim Kelly, Charter's Director of Core Video.

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New York -based TACODA (www.

hispanics telenoticias

Charter will begin launching
SORPRESA! in targeted markets throughout the next few months. SORPRESA! is an excellent addition to the package we've
been assembling.

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"I am pleased to be part
of the team that will continue that innovation and capitalize on the
numerous predictions that 2006 and 2007 will be very big years for
behavioral targeting as it continues to prove its efficiency in delivering
the right message, to the right person, at the right time. Virtually every top 50 online
advertiser has run campaigns on TACODA-enabled websites. LOUIS, Mo.

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"

In April 2004 , TACODA closed its first round of institutional financing,
three years after the company's launch in 2001. The company's 20 angel
investors have financed well over 500 early stage investments and include a
number of entrepreneurs that have built successful technology companies. + DALLAS----Charter
Communications, Inc.

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Original angel investors included Mr.

telenoticias generational

The funding will enable TACODA to continue expanding on the extraordinary
success of its behavioral ad network TACODA Audience Networks , launched
in September 2005. "Advertisers who have tested TACODA's network
model understand how much greater their ROI can be with the right
technology helping them reach very well defined target audience.
In total, TACODA has raised just over $26 million.

These are listed according to the industry which they serve.

hispanics bcg

"

"The rapid success of TACODA Audience Networks has enabled TACODA to
generate sufficient cash flow to operate the company with very little
outside investment," says TACODA CEO Dave Morgan. "Our business is no longer the individual site or
enterprise installation of 'systems ' so the change better reflects the
course we have set with TACODA Audience Networks," says Mr.

Charter Adding SORPRESA! to Latino Tier; Targeted Market Launch for In-Language Hispanic Children's Network

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Viebranz."

"TACODA leads an industry that is poised for explosive growth," says Kevin
Considine , Vice President, National Sales for Cars.com, which is part of
TACODA Audience Networks."
SORPRESA ! targets 6- to 14-year-olds, but also features morning
and afternoon programs that are popular with pre-schoolers and evening
programs that reach older teens.

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Advertising sales and production services are sold under the Charter
Media(R) brand. More information about Charter can be found at
www .

Agencies and individuals which offer advertising and marketing services to a specific industry sector .

motivate zubi

"One in five kids in the United States is Hispanic, making up the
fastest growing segment of the country's youth population," said
Christopher Firestone, executive vice president of operations for
Firestone Communications and SORPRESA! "SORPRESA! offers them
entertainment and education through in-language, in-culture
youth-oriented programming.

multicultural asb

"Habib Kairouz, a Board member of iVillage and Waterfront Media, is a
seasoned venture investor with considerable experience in the interactive
advertising arena," says Mr.

Business Editors/TV/Cable Writers/Hispanic Editors

ST.

The Marketing and Advertising by Ethnic or Cultural Focus category comprises businesses and establishments that have a primary organizational focus on one or more specific ethnic or cultural demographic (s) and are engaged in one or more of the following: Advertising in print, broadcast, interactive, or other media Branding and corporate identity design Creation and distribution of promotional items Internet marketing strategy and analysis Collection and analysis of market research Public relations activities Excluded from this category are: Organizations that do not have an ethnic or cultural focus.

inventiva excluded

Wilson , Bob Young,
founder of Red Hat; and Jerry Colonna of Flatiron Partners. Morgan. By delivering relevant
messages to more than 130 million unique users across over 3,000 individual
national, regional and vertical websites, TACODA simplifies behaviorally
targeted buys for brand advertisers. The network features award-winning
programs from top children's producers around the globe, including
Mexico , Argentina, Puerto Rico, Spain and Chile."
"We believe SORPRESA! will prove to be very popular with Charter
Latino customers., a broadband communications company,
provides a full range of advanced broadband services to the home,
including cable television on an advanced digital video programming
platform via Charter Digital(TM) and Charter High-Speed(TM) Internet
service.

preference targeting

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