socalbma.

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"Conference attendees will get a
first-hand look at the latest demand response and energy-efficient
technologies being used in the industry," Boardman added.6 million customer accounts
in a 50,000-square-mile service area within central, coastal and
Southern California .

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Energy industry organizations are
partnering with technology enablers in exciting, innovative ways to
more closely match time-sensitive energy demand needs with more
diverse energy supplies. Attendees will hear from an
expert why advertising and other marketing communications are
important in generating sales and in building a brand.

aarm emarketing

"
For more information about the conference, please visit AESP's Web
site at http://www.

BMA March Event: ``Identifying Managing and Leveraging Brand Contact Points' '

And he has consulted for a wide range
of companies in information technology, food and telecommunications .org.

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org

In this crowded
environment, effective targeting give marketers a competitive
advantage in getting their messages heard," said Real Magnet's
President, Tom Pines.
Sustaining Sponsors for SoCal BMA include Business Wire for
monthly news release distribution; DardenLentz for graphic design and
marketing communications; ExactTarget for emarketing management;
Kloster Audio Services for presentation A/V support; and The Phelps
Group for website management.org

About the BMA

The Business Marketing Association is the nation's only
professional association dedicated to business-to-business marketers
and marketing communicators.

Associations that deal specifically with business within a locality, should be found at that locality's regional business category.

cib allowances

aesp .

Business Editors

IRVINE, Calif.m.

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The Campaign module allows marketers to create
behavior -based campaigns that run automatically according to criteria
they select in advance. "The main idea of the Campaign tool is to make
it easy for marketers to create highly targeted, behavior-based
campaigns in the most time-efficient manner. sending a discount coupon to each
list member two weeks prior to their birthday.
All area marketing professionals (SoCal BMA members and
non-members alike ) are encouraged to attend this event.

Logistics

This dinner meeting will be held on Thurs ., Mar.

shareholders facilitator

Technology Partners

Several industry-leading technology organizations and industry
associations have already signed on to support the event.

communicators enforce

"Since CTAC is a showcase for customer technologies, it makes
perfect sense to locate our symposium in this facility," said Elliot
Boardman , AESP's executive director. It's a demanding time in the energy services
industry, and program decision -makers need new ways to learn about the
state-of-the-technology in demand response and energy efficiency
program implementation. The Campaign Module is the first of at least
three major upgrades that will be added to MagnetMail in 2005.socalbma.

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The presentation will focus on key elements of an essential
Integrated Marketing Communications process: evaluating and
prioritizing brand contacts to minimize negative brand messages while
maximizing message delivery opportunities.

About the Speaker

Tom Duncan is one of the foremost authorities on integrated
marketing in the world., then $50,
$60 and $35, respectively, thereafter.

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Southern California Edison, an Edison International (NYSE:EIX)
company, is one of the nation's largest electric utilities, serving a
population of more than 13 million via 4.

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Business Editors/Energy Editors

JUPITER, Fla. These
include:

Cannon

Carrier

Edison Electric Institute

Good Cents

Itron

Lightstat

Southern California Edison (SCE) will host the event at its
Customer Technology Application Center (CTAC). To learn more about AESP, please
contact Elliot Boardman, executive director, at 561 -575-2334 or via
e-mail at eboardman@aesp.

Campaign Management Added to the MagnetMail E-mail Marketing Solution; More Effective Targeting Automation Capabilities to Benefit Marketers

Business Editors/High-Tech Editors

WASHINGTON----Real Magnet, a
leading e-mail marketing and deliverability company, today introduced
a new Campaign Management module into its MagnetMail marketing
solution . He will also
show how critical brand contacts are identified and managed to not
only avoid wasting advertising dollars, but to find economical and
effective ways to deliver desired brand messages .

pma communicators

As a non-profit association, AESP is uniquely positioned
to provide a credible forum where technology vendors and energy
professionals can meet, network and learn in a pressure-free
environment.
"Communication mediums and the messages they distribute to
consumers continue to grow at a remarkable rate. Members receive networking benefits, peer
support, and the opportunity to participate in events attracting
important industry speakers and attendees.

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If you'd like more information on the Campaign
tool or Real Magnet, please contact Betsy Reese at 301-652-4025 or
breese@realmagnet. The American Society of Association Executives (ASAE)
and the Hospitality Sales and Marketing Association International
(HSMAI) have selected MagnetMail as the e-mail marketing solution of
choice for their members .----On March 10, the
Southern California chapter of the Business Marketing Association
(SoCal BMA) will feature speaker Tom Duncan, director of the
Integrated Marketing Communications MBA program at the University of
Denver's Daniels College of Business, and one of the world's foremost
authorities on integrated marketing. His presentation, "Identifying,
Managing and Leveraging Brand Contact Points ," will offer valuable
insights for improving control of brand messaging across a spectrum of
communications platforms. Prices are $38 for BMA members, $48 for
non-members and $30 for students through Mon.

Registration is through the
SoCal BMA website at www.marketing. Monthly dinner meetings and presentations
are held on the second Thursday of each month.

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Southern California Edison to Host National Technology Symposium

org or contact Ed Thomas, AESP's marketing
director at 714-746-3650 or ethomas@aesp . Real Magnet is privately held and was
established in 2000.

Non profit, educational and trade associations that inform, enable, and support the development and maintenance of marketing related businesses.

facilitator allowances

According to Mark Martinez, program development manager for SCE,
the time couldn't be better for a symposium devoted to technologies
that help customers use energy more efficiently. MagnetMail is for the exclusive use of
permission-based marketers.

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"Our company is
constantly looking for new technologies that will help customers save
energy and save money," said Martinez.

(Backgrounder Follows)

Backgrounder on AESP Technology Symposium: What's New in Demand
Response and Energy Efficiency

The energy industry has made incredible strides in developing
energy-efficient technologies .

For More Information:

Contact Ed Thomas, AESP's marketing director at 714-746-3650 for
information about the conference.

communicators cib

This symposium is
sure to attract energy industry program decision -makers who are not
adequately served by more narrowly focused events that primarily serve
the distribution and transmission sides of the energy industry. For more information on the SoCal chapter of the
BMA, go to www.

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Technology
providers will have the opportunity to make one trip and meet with a
number of potential customers.g.

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To meet this challenge, the Association of Energy Services
Professionals (AESP) will facilitate a symposium designed to help
industry professionals learn about innovative programs that are
enabled by innovative technology for demand response and energy
efficiency. 10, 2005, from
5:30 to 8:30 p. at The Pacific Club, 4110 MacArthur Boulevard,
Newport Beach, CA 92660.org.

optimise facilitator

"
These are some of the tasks that can be automated using the new
Campaign tool:

Membership renewal campaigns,

"Forced Free Trial" campaigns,

Promotion of and recruitment for events, such as conferences,
seminars, and web and audio conferences ,

List cleansing/removal of bad e-mail addresses, and

Date-based promotions (e. More than 500 corporations, non-profits,
publishers, and hospitality firms use the company's flagship e-mail
marketing solution, MagnetMail, for their e-mail, fax, and e-survey
broadcast needs.org or by emailing
info@socalbma.

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----The Association of
Energy Services Professionals (AESP) is pleased to announce that
Southern California Edison's (SCE) Customer Technology Application
Center (CTAC ) will be host to the AESP Technology Symposium: What's
New in Demand Response and Energy Efficiency on November 2 and 3,
2005. AESP's membership has nearly doubled in the past two years,
further evidence of the renewed interest in demand response and energy
efficiency program design, delivery and evaluation.)

MagnetMail clients have access to the new Campaign Management
module immediately .

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org
AESP is dedicated to advancing the professional interests of
individuals working to provide value through energy services and
energy efficiency by sharing ideas, information and experiences .

pdma aarm

"I know our program managers
and customers will welcome the opportunity to review the latest
energy -saving technologies and hear case studies on how they have been
implemented in the kind of 'one-stop shopping' atmosphere only a
symposium can offer. This 44,000 square-foot
facility includes seven technology centers, two classrooms, a computer
lab and a theater-style conference center.com

About Real Magnet

Real Magnet is a Bethesda, MD-based e-mail service provider and
application development firm. His experience includes advertising agency and
corporate marketing positions. The BMA national website
is www.

Associations that deal specifically with business within a country , should be found at that country's regional business category, for example:
Regional/North_America /Canada/Business_and_Economy/Associations/

allowance counterparts

Attendees have the advantage of hearing presentations on
many technologies at one time in one business trip. CTAC offers residential,
commercial, and industrial customers educational services in areas
that include: Lighting Products Center, Foodservice Technology Center,
Commercial Products Center, Electric + Magnetic Field Lab + Power
Quality Center, Refrigeration Test Center, and Industrial Technology
Center.
This new event reinforces AESP's position as the premier
facilitator for the demand response and energy efficiency program
community.

pma communicators

---

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