The brand campaign was created by Sedgwick Rd of Seattle and will include
radio commercials, print ads, billboards , point of sale materials and stadium
signage.

Founded in 1982, Redhook is one of the leading independent brewers of
craft beers in the United States and the leading craft brewer in its home
state of Washington.

cONTACT: Tim McFall
425-483-3232 Ext."
Eat 'n Park Restaurants is a family dining chain with 79 locations across
Pennsylvania, Ohio and West Virginia, and employs more than 8,000 team members
company-wide.
Eat'n Park's new radio jingle , "It's All Here," can be heard
at http://www.

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This month, The Redhook
Ale Brewery, long-noted for its out-of-the-ordinary approach and its rich,
copper colored ESB, has introduced a bold new line of packaging graphics, a
custom longneck bottle, and a "Defy Ordinary" brand campaign.
"When we started out, we just wanted to brew beer that would stretch the
imagination and shake up the status quo a little bit," said Redhook founder
Paul Shipman. "We think the show, in
general , and particularly the work ethic of Carrie and Bo, epitomizes the kind
of can-do attitude that so many of our team members and guests respect.

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"
All Redhook beers, including its widely popular ESB, its London style
Blackhook Porter, the Cascade hop infused IPA, its Czech Saaz hops influenced
Blonde Ale and its unique Sunrye summer ale, begins shipping from the brewery
in the new packaging and new embossed longneck bottle with a "split label"
this week. The new packaging graphics and bottle designs were produced by
Hornall Anderson Design Works of Seattle.

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The bottom label utilizes bold
colors and graphics while the top label prominently features a slightly
evolved Redhook logo and subtle "beer drinker verbs.

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Visit http://www. The "Defy Ordinary" campaign begins in
Seattle and then moves to additional markets. Eat'n Park
Restaurants -- one of America's favorite family restaurant chains -- today
announces it will award American Idol's first runner up with a $10,000
recording contract to sing the family dining chain's summer menu jingle. Executive producers are Simon Fuller and Nigel
Lythgoe of 19TV, and Cecile Frot-Coutaz and Ken Warwick of FremantleMedia
North America.

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The bottle's shoulder features four raised Redhook logos, while a raised
decorative band of barley circles the body, dividing the label and literally
gives the drinker something new to hold onto." There are 16 verbs in
all, some of which include imbibe, tilt, tip , reach, grasp and, of course,
quench. The campaign is consistent with Redhook brand message, Defy
Ordinary, and uses rich black and white photos that feature full color images
of the Redhook product as the hero.
His work also includes commercial jingles for Pepsi(R) and Doritos(R), among
other products.

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Some of Eat'n Park's rockin' new summer specials will include Southwest
Chicken Quesadillas, Arizona Fire-Roasted Chicken Salad, Tuscan Chicken
Sandwich, Kansas City BBQ Burger and more. Founded in 1949 as a carhop restaurant, today
it has grown to include Eat'n Park Restaurants , Parkhurst Dining Services --
the company's contract dining division, providing contract dining services to
businesses, universities, and cultural centers, and CURA Hospitality-providing
contract dining and management service for senior living communities.

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redhook. 109

copywriters gmi

html for a sneak-peak
at the new look of Redhook.
According to O'Connell, the jingle will be re-recorded by American Idol's
first runner up if Eat'n Park's offer is accepted for use both in radio and
television advertisements."
Eat'n Park will make a formal offer to the runner-up after American Idol
airs on Wednesday, May 25, 8 p.com .

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craft-brands.com/news.

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Eat'n Park Restaurants to Offer American Idol Runner Up $10 000 Recording Contract

eatnpark.

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Eat'n Park Restaurants is an award-winning family restaurant and bakery
chain with 79 locations in three states with more than 8,000 team members
company -wide.

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H. The new song was written by singer/songwriter
Bob Corbin, who worked with Market Street Sound , Pittsburgh, to produce the
piece.
"Our team members and guests are buzzing with the news that Eat'n Park is
making this offer to the runner up," said O'Connell.

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Corbin is famous for a number of #1 pop and country hits, including
"Can't Keep a Good Man Down" and "Fire in the Night," for super group Alabama. The chain is a
division of the Eat'n Park Hospitality Group based in Pittsburgh, Pa .eatnpark.

aperturas websound

A New Look for Redhook

But, now that we're into the second generation of the craft beer
revolution, we realize that our beers are pretty special and they deserve to
be wrapped in packaging graphics and bottles that are as distinctive and bold
as the taste inside.com to learn
more about Redhook and its products.asp .

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"We didn't realize that mission would help set off a revolution
of sorts.

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Redhook beer is available
in 48 states. Family Dining Chain Invites Singer to Record Jingle to Shake Up New Summer
Menu

PITTSBURGH, Roll over Beethoven.
"We are very proud of Corbin's radio spot and jingle, and now we have the
unique opportunity to really raise it to a new level by having one of
America's newest singing sensations lend his or her talent to the Eat'n Park
sound just in time for our new summer menu," said O'Connell .

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and the other in Portsmouth, N.

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"Whether it's Carrie (Underwood) or Bo (Bice), we believe they
will bring a great, all-American hardworking edge to our new radio spot.

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In addition to Redhook's new packaging, the brewery is also introducing
comprehensive brand support elements including tap handles, posters, table
tents, coasters, lighted signs as well as a new brand advertising campaign . Redhook brews its specialty bottled and draft products
exclusively in its two company-owned breweries , one in the Seattle suburb of
Woodinville, WA. Please visit the company's website at http://www. Eat 'n Park's properties also include the Park Classic Diners,
which are retro eateries reminiscent of the company's roots.

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com/redhook/defyordinary.

This category is intended for radio broadcast professionals and jingle collectors.

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"For more than 50 years, Eat'n Park has been rocking the restaurant world
with its award-winning food across three states, so now we're excited about
the prospect of pairing the Eat'n Park name with one of America's hottest
young singers," said Kevin O'Connell, senior vice president of Marketing,
Eat'n Park.
Eight-time Emmy-nominated American Idol was created by Simon Fuller and
developed by FremantleMedia.

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One of the Craft Brew Industry's Original Leaders Yet Again 'Defies Ordinary'

SEATTLE, The innovative craft brewery that
challenged convention by introducing Northwesterners to the taste of
full-bodied, hand crafted beers has a whole new look . (EDT).
The Eat'n Park Hospitality Group is a portfolio of foodservice concepts
focused on personalized dining. For more
information, guests are invited to visit http://www.