An interactive
forecasting and analysis tool provides continually updated quantitative and
qualitative information
This report will help you to benchmark Lundbeck's performance against key
rivals in the ethical pharmaceutical sector and assess the company's
successful strategy to preserve sales after the global genericization of
Cipramil /Celexa.

Topics covered in the report include:

Key findings
Current positioning: competitive outlook 2003
Future performance: growth drivers and resistors 2005-10
Key issues facing Lundbeck: 2005-10
Strategic outlook

For more information visit
http: //www.

Business Editors

----Harcourt Assessment is a leading provider of
high-quality assessment instruments and testing programs used by
educators, psychologists, speech-language pathologists , occupational
therapists, human resource professionals, admissions and credentialing
professionals , and businesses.

Headquarters Address: 19500 Bulverde Rd.

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Paul Koenigsberg Joins Reed Business Information as VP of Corporate Research

Koenigsberg joins the company as a nationally known management consultant
focused on improving business performance through the effective use of
sophisticated marketing and research techniques.S.

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Working with a
wide range of leading global distribution and manufacturing companies,
Koenigsberg has assisted in the coordination of day-to-day marketing
activities with overall business strategies.

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Company: Harcourt Assessment , Inc.

Advertising news and media resources not limited to one geographic area.

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Before that
assignment , he worked in a similar capacity for Deloitte Consulting, also in
New York City.

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Research and Markets: Gain an Understanding of Why the Success of Lundbeck's Licensing Strategy in Obtaining Product Marketing Rights Will Determine Its Abilit

com/reports/c19022

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets. NEW YORK, Reed Business Information (RBI)
has appointed Paul Koenigsberg as Vice President of Corporate Research.
Koenigsberg received a BS in Economics from the Wharton School and an MBA
in Marketing from Columbia University.

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researchandmarkets .com
Fax: +353 1 4100 980

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com/reports/c19022 ) has announced the addition
of PharmaVitae 2005: Lundbeck Global + US Analysis to their offering.
An experienced speaker at industry conferences and in executive
boardrooms, Koenigsberg has authored or been quoted in numerous articles on
topics ranging from improving customer satisfaction to enhancing advertising
effectiveness and determining the ROI of marketing investments in traditional
brick and mortar as well as Internet environments .

About Reed Business Information
Reed Business Information (http://www.
San Antonio, TX 78259

Main Telephone: 210-339-5000

Website: www.harcourtassessment.

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newscom.com/cgi-bin/prnh/20040820/RESEARCH )
This analysis examines the current position and future outlook for
Lundbeck in the ethical pharmaceutical sector .

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com), the largest
business-to-business publisher in the U., offers business professionals in
the media, manufacturing, electronics, construction and retail industries more
than 100 market-leading business-to-business publications, 75 Webzines and Web
portals, custom publishing, directories, research and direct-marketing lists.

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Koenigsberg was also Director of Business Planning at CBS
Television , where he developed one of the industry's first successful
advertising effectiveness measurement tools.

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News and media resource sites should provide information and assistance for the persons using them.

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Koenigsberg, who will be based in the New York office, will report to Senior
Vice President , RBI Greg Flores.
Prior to joining RBI, Koenigsberg served as New York Director of Consumer
Products Strategy Consulting for PricewaterhouseCoopers.
RBI is a member of the Reed Elsevier Group plc (NYSE: RUK; ENL) - a world-
leading publisher and information provider operating in the science and
medical , legal, education and business-to-business industry sectors.

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DUBLIN, Ireland, Research and Markets
(http://www. The report will give you an understanding of why the success
of the company's licensing strategy in obtaining product marketing rights will
determine its ability to drive growth.

wonders perception

He has extensive experience
in advertising measurement, customer segmentation and statistical modeling
used in market positioning and strategic business planning.reedbusiness.
Publishing under two brand names -- Harcourt and PsychCorp(TM) --
Harcourt Assessment assists thousands of educators and clinicians in
understanding and improving the lives of individuals of all ages.

The primary purpose of a resource site should not be to sell a produce or service.

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com

Ticker: RUK(NYSE);ENL (NYSE)

Type of Organization: Subsidiary of public company

Industry: Education

Key Executives: CEO: Jeffery Galt
Publisher: Aurelio Prifitera

Public Relations
Contact: Mark Slitt
Phone: 210-339-5399

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(Logo: http://www. The profile encompasses global
and US strategy, portfolio and pipeline analysis and assessment of financial
performance, with 1-6 year sales forecasts for key drugs.researchandmarkets.