Audience Segmentation Helps Cars.com is using AMS to allow deeper
segmentation of this audience , providing its national advertisers with even
greater ability to target the right consumers, with highly relevant and timely
messages.com visitors are ready to buy a vehicle within
3 months. On a real-time basis,
national advertisers, agencies and media outlets can access data
online to help effect changes - prior to airing and in-flight. DG's success with the Universal Deployment initiative -
placing a DG Spot Box in every media outlet in the U. - allows the
new bundled service offering to reach an unparalleled footprint of the
U.

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Cars.com Signs to Use TACODA for Audience Management and Behavioral Targeting

When
users see highly relevant ads that meet their interests, they respond to them
at higher rates than nearly any other type of online advertising. Virtually every top 50 online marketer has run
campaigns on TACODA-enabled sites such as leading travel, automotive , packaged
goods, consumer/health products and consumer electronics companies. (Nasdaq: DGIT) today entered into an exclusive
agreement with the Verance Corporation and its subsidiary,
ConfirMedia (TM), to enable third party airplay verification and
advertising campaign reconciliation services across all major U. Post
broadcast, advertisers and agencies will be able to evaluate their
media campaigns and buying strategies.S.verance.S.

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TACODA's AMS is particularly helpful for sites with large audiences that
want to segment users based on their online navigation behavior.com, iVillage , Gannett/USATODAY. As part of the transaction, Verance Corporation will
issue a warrant to DG Systems , Inc. Saslow.

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(NYSE: WPO).
television, cable and radio networks and local television and radio
stations. The integrated service will expand ConfirMedia(TM)'s
value to advertisers and broadcasters alike," Mr.

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TACODA-enabled websites, which number over 2,000, reach over 70%
of the US internet audience monthly.
"The ConfirMedia proprietary technologies, national verification
network, and data management services take advantage of DG's leading
digital delivery network - the industry's largest, most advanced and
robust system for electronically distributing television and radio
commercials."
"We will offer advertisers and media outlets 'Spot Box Commercial
Confirmation Reports' which indicate whether commercial material
transmitted to DG Spot Boxes was received in correct form and properly
watermarked, the time and date of 'play out' of such Spots by the
media outlet, and other relevant metadata included in the embedding
process," according to Mr.

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"
"There is not a more exciting or inventory-demanding advertising category
than automotive," says Dave Morgan, TACODA's CEO.com
advertisers. (Nasdaq: DGIT):

Bundled Product Offering Provides Enhanced Airplay Monitoring
and Invoice Reconciliation Tools and Services

DG Systems to Invest in Verance

DG Systems, Inc.
Utilizing each company's proprietary network and data management
systems, this innovative bundled service offering streamlines the
workflow -- scheduling , watermarking, distribution, tracking and
airplay verification -- between advertisers and media outlets . Once DG
receives a commercial, a unique watermark is embedded, the spot is
handled and distributed through the DG network, and the
ConfirMedia(TM) technology detects airplay.
"What this means is that broadcasters will have precise control of
their inventory; the need for makegoods will be drastically reduced;
invoices will be meticulously matched; and media bills paid faster.

About Verance and ConfirMedia(TM) (www.

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TACODA delivers advertisers the highest quality, targeted
audiences from premium sites, powering successful online advertising
campaigns. to allow it to increase its equity
stake in the future. Employing parent company
Verance's patented audio watermarking technologies , proprietary
monitoring network and data management systems, ConfirMedia(TM) tracks
and reports broadcast airplay of encoded content with pinpoint
accuracy.

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This enables
advertisers to target ads precisely to users who meet specific criteria. With TACODA, our advertisers can more efficiently and effectively
reach consumers in this sweet spot based on their demonstrated site behavior. We will facilitate a
change in the way the advertising industry does business and, as a
result, each of our companies will benefit from an improved business
model.
ConfirMedia(TM) employs sophisticated and proprietary technologies to
automate the accurate monitoring of airplay of advertising and other
broadcast content and delivers rapid, highly accurate, low cost
verification of media contract fulfillment. electronic media.

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TACODA and AUDIENCE MANAGEMENT SERVICES are trademarks of TACODA Systems,
Inc. Ginsburg continued. If a commercial has been embedded with a
watermark and it has been confirmed by the DG Spot Box as properly
received, the media outlet can be virtually assured that when it plays
over the air, that event will be observed by the ConfirMedia detection
network.com

ConfirMedia(TM) is a premier broadcast data service that provides
the means to independently verify actual airplay of designated
advertising or other audio-visual content on a next-day basis across
all major U.

infomercial nedia

"Cars. "57 percent of cars."
Partnered with more than 200 leading metro newspapers, television stations
and their Web sites, cars.com) is the pioneer and leading provider of
behavioral-targeted online advertising solutions for driving quality branding
relationships.
By employing the DG network to handle and distribute advertising
content and ConfirMedia technology to electronically detect airplay
and mediate and reconcile advertising campaigns simultaneously, a
one-of-a-kind solution will exist for national, regional and local
advertisers as well as all electronic mediums.
After all, serving advertisers' needs is our primary responsibility ,
and using DG as the clearinghouse for quality assurance is what our
media partners can now rely upon as we give birth to this new
technology.

This release contains forward-looking statements relating to the
company, including the expansion of its digital distribution network,
and the demand among certain clients for digital audio and video
delivery services.

drtv odney

Users are served relevant ads no matter
where they are on the site, increasing campaign effectiveness for cars.com is the most comprehensive destination for those
looking to buy or sell a new or used car. The site places more than 1.tacoda. Third-party detection and
verification services also will be available, allowing media schedules
to be reconciled to actual airplay. Media outlets that
subscribe to ConfirMedia services will be able to eliminate a large
overhead burden and simultaneously accelerate receivables collections . These and other risks relating to DG Systems'
business are set forth in the company's Form 10-K filed with the
Securities and Exchange Commission on March 12, 2004.

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"With AMS we can help
spread ad impressions more evenly throughout the cars.classifiedventures. Saslow explained. Ginsburg added , "A large number of agencies as well as leading
national brands have recently adopted or are about to adopt
watermarking standards as they acknowledge the efficiencies and
accountability benefits of these technologies."
"It is of significance to note that DG's technologically advanced
DG Spot Box is the centerpiece of our integrated service strategy, as
it resides at thousands of media outlets and integrates the
watermarking function at the station level," Mr. DG's extensive digital network is the largest in the
advertising and broadcasting industries, reaching more than 5,000
advertisers and agencies, over 3,200 television, cable, and network
broadcast destinations and over 10,000 radio stations with innovative
delivery and management solutions for short-and long-form audio and
video content. These forward-looking statements involve risks and
uncertainties, which could cause actual results to differ materially
from those projected.

odney advertisers

Partnered with 200 leading newspapers, television stations and their
websites, cars.com continues to bring new
opportunities and effective advertising products to our advertisers.4
million vehicle listings from 10,000 dealer customers, classified advertisers
and private-party listings to offer consumers the best selection of new and
used cars online, as well as the content, tools and advice to support their
shopping experience .com, Advance Publications' Advance
Internet and Forbes.

For the listing of advertising agencies providing media buying and planning services.

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com), which is owned by six leading media
companies including , Belo (NYSE: BLCGCI), Knight
Ridder (NYSE: KRIMNI), Tribune Company (NYSE:
TRB) and The Washington Post Company. The agreement between the two companies allows DG to offer a
new range of streamlined and additive services to its current clients,
and also provides a unique opportunity to further expand its customer
base.
Scott K.com

DG Systems and its StarGuide and SourceTV divisions provide the
standard in Digital Media Exchange services for the advertising and
broadcast industries, featuring dependable satellite and Internet
transmission technology and a suite of digital media asset management
tools.

webunion infomercial

Cars.

"
Steve Saslow, Chief Executive Officer of Verance, parent company
of ConfirMedia(TM), added, "We are excited to join DG Systems, the
leader in commercial distribution, to provide a workflow solution that
combines two best in class advertising services into one.

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com is the destination for those looking to buy or sell a new
or used car.com.com site, improving the
value of its entire ad inventory."
ConfirMedia(TM) provides media information and campaign
reconciliation services that replace time-consuming, after-the-fact,
error-prone and costly processes in support of affidavit
reconciliation for the broadcasting and advertising industries .
Agency subscribers are also able to eliminate costly overhead while
improving the performance of their marketing and advertising
campaigns. Partnering with a technology leader like
ConfirMedia (TM) to streamline the entire workflow process between
advertisers and media outlets is another example of our efforts to
deliver on that strategy.dgsystems.

advertisers perrault

Through our relationship with TACODA, cars .
Launched in June 1998, cars. Its roster of customers, mostly Fortune
1000 business, includes branded national, regional and vertical sites, and 75%
of the top twenty US newspaper companies.

com, About.com."

About DG Systems, Inc.

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com's Advertisers More Efficiently Target
Ready-to-Buy Consumers

NEW YORK, TACODA, the pioneer and leading
provider of behavioral-targeted online advertising solutions, today announced
that cars. Cars.

Business Editors

DALLAS + SAN DIEGO----DG Systems,
Inc.

americ postering

com, The Tribune Company,
Belo Interactive , BusinessWeek.S. Ginsburg, Chairman and Chief Executive Officer of DG
Systems commented, "The $90 billion radio, TV and cable advertising
industries need media asset management tools to improve the way
advertising is scheduled, broadcast, verified and ultimately paid for."
"Using data from agencies , broadcasters, cable operators and
verification interactively, we solve industry accountability issues
and pave the way for agency media people to focus on more of the
high-value analytical work that is necessary in our fragmented media
environment.

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com brings advertisers a
unique and ready-to -buy audience.com combines powerful inventory search tools and
new-car configuration with pricing information, photo galleries, buying
guides, side-by-side comparison tools, original editorial content and reviews
to help millions of consumers connect with sellers each month.
"Customers will benefit from a web-based tool that automates the
process of verifying commercial airplay data and reconciles invoices
between broadcasters and advertisers", according to Mr. Ginsburg concluded, "Our partnership with ConfirMedia(TM) is
part of our broader strategy to provide efficient tools for ad
agencies , advertisers, broadcasters, national networks and cable
operators. ConfirMedia(TM) is based in New York, with a technology
center in San Diego and field offices in New York, Los Angeles and
Chicago .

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Through strong site performance, cars.com is pleased to work with TACODA to bring our advertisers proven
results generated by audience-based campaigns," says Mitch Golub, President of
cars. "Not
only will advertisers and agencies know whether their broadcast
schedules were achieved as planned, they also can be apprised of this
daily, within 24 hours of scheduled airtime.

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TACODA(R) (http: //www. This
compelling alliance provides a powerful reason for broadcasters,
advertising agencies and advertisers to take advantage of our industry
knowledge, technology and network to achieve media and financial
transparency for all advertisements, promotions and programming.S.

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com, a leading online automotive marketplace, will use TACODA
Audience Management Services(TM) (AMS) to create audience segments for OEM and
national site advertisers.

DG Systems - ConfirMedia Partner to Offer Unequaled Media Asset Management Services for TV Radio and Cable Advertisers

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Customers include New York Times
Digital, Weather."
DG Systems also announced that it is making a $5 million strategic
equity investment in Verance in a private placement of convertible
preferred stock. It is our belief that
the Verance Corporation and its ConfirMedia(TM) products are well
positioned to emerge as industry standards. To reach this goal, DG
Systems will offer other media distribution companies sub-licenses to
distribute commercials using the ConfirMedia watermarking technology. Ginsburg. (www. DG Systems is based in Irving, Texas, with offices
located in New York City, Detroit, Los Angeles, Chicago, Boca Raton,
Wilmington, Ohio and Louisville, Kentucky.

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com is a division of Classified Ventures, LLC ,
(http://www.
Mr. "Providing these 'Spot Box
Commercial Confirmation Reports' will lend a degree of credibility to
the verification and reconciliation process that has not been
available in the marketplace."
Mr. Universal deployment of the new DG Spot Box, the expansion
of satellite capacity and broadband Internet connectivity, and the
roll out of our new order entry and management system , DGConnect, all
are designed to create value for customers and help them use resources
more efficiently . television, cable and radio networks, and all major
local television and radio stations.