DoubleClick Launches Abacus New Zealand

Company: McShane Communications

Headquarters Address: 4302 W.

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campaigns marketers

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Business Editors

----McShane Communications is a full -service
creative studio for marketing, editorial services, employee
communications, education , advertising and events.

graphic marketing

"
"Many of our Abacus Alliance members in Australia sell to New Zealand
households and they now want to replicate the success they have experienced in
Australia through the Abacus Alliance.
Tampa, Florida 33629

Main Telephone: 813-832-3373

Website: http://www.

prepares designers

They are
finding that consumers are more receptive to direct marketing campaigns driven
by actual purchasing behavior and many are experiencing 'return to sender'
rates significantly below the industry average."
DoubleDay and IMP, members of the Australian Alliance, are among the first
members of the New Zealand Alliance.

welcomed relations

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El Prado Blvd .

Marketers, Consultants, Promotion Companies, Printers and Web Site Designers are welcomed at ODP, but NOT in this category.

marketing advertising

Direct marketing organizations who become members of the Abacus Alliance
stand to gain a deeper understanding of consumer's purchasing behavior through
the pooling and analysis of transactional information from the whole
membership base.com

Type of Organization: Private
Public Relations Agency

Industry: Communications: Marketing

Key Executives: President: Charlie McShane

Public Relations
Contact: Jeanette Miller
Phone: 813-832-3373
Email: jmiller@mcshanecom.

odp http

designers campaigns

Using Abacus' industry-leading solutions, New Zealand businesses can now
create direct mail order campaigns that deliver greater returns.

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Our project
consultants , writers, editors, designers, illustrators and creative
directors blend their skills with the latest technologies to produce
award-winning, innovative communication projects.

conception faster

Abacus'
Acquisition Modeling enables members to find qualified mail order responsive
prospects beyond their own house file while its Retention Modeling helps
marketers to increase profits from their customer database . We are equally excited about our future success in New
Zealand because there is a growing demand for new approaches to direct
marketing targeting. Internationally, there are now over
2,400 members across seven countries in the Abacus Alliance. For further
information on the Abacus Alliance, visit the website
http://www.

An advertising agency prepares the advertisements, or campaigns for multiple companies, in multiple forms of media from conception, through production, to finished product.

odp www

Its data has helped drive over 100 direct marketing
campaigns on behalf of its members.

CONTACT:
Dave Frankland
DoubleClick
212.

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- Fifteen Members Join the New Alliance -

NEW YORK, DoubleClick Inc. Using Abacus' solutions, members have
experienced strong growth from their direct marketing campaigns.
"This is very much a market-driven move ," said John Lloyd, managing
director of Abacus Asia Pacific.5629
dfrankland@doubleclick.

direct graphic

This unique insight allows them
to improve direct mail targeting customer segmentation and return on
investment in direct marketing campaigns.com/us/products/direct_marketing.com

dmoz.

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(Nasdaq: DCLK),
the leading provider of solutions for marketers, advertising agencies and web
publishers , today announced the launch of Abacus New Zealand and the
recruitment of 15 Alliance members. In addition, the company's marketing analytics solutions
help clients measure performance within and across channels.

html and submit your site to the proper category.

indoor designers

DoubleClick's online advertising , email marketing and
database marketing solutions help clients yield the highest return on their
marketing dollar.

agencies outdoor

conception outdoor

"Establishing the Alliance in Australia last year has clearly been a
good move for Abacus.

Company Profile for McShane Communications

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By accessing data from a single co-operative database,
members can build a profile on an individual's recent buying behavior across
different Abacus Alliance member companies. DoubleClick Inc.
has global headquarters in New York City and maintains 22 offices around the
world.

graphic campaigns

relations campaigns

In Australia, Abacus already has 60 participants contributing to its
co-operative database. "Australia and New Zealand are growing
markets for home shopping and a large proportion of households in both
countries are responsive to well targeted and relevant direct mail
initiatives.

About DoubleClick Inc.mcshanecom.

finished campaigns

marketers campaigns

New Zealand is the seventh country in
which the Abacus Alliance concept has been launched, including the successful
launch in May 2004 of Abacus Australia.doubleclick.

dmoz copywriters

For faster listing in the Open Directory Project , please read http://www.

www printers

The result is that we have already
signed up 15 participants to the Abacus Alliance in New Zealand," continued
Lloyd.
DoubleClick is the leading provider of solutions for marketers,
advertising agencies and web publishers to plan, execute and analyze their
marketing programs.381.