The content can be accessed from WOMMA's web site,
http://www. is focused on
providing products and services for the Department of Defense.
Physician's Briefing provides timely and concise summaries from peer-
reviewed medical journals.

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Word of Mouth Marketing Library

Featuring links to books, case studies , articles, white papers,
research, and presentations from top experts in word of mouth
marketing . CSI works with
the Office of the Secretary of Defense (OSD) to provide support for the DoD
Logistics Transformation Strategy which includes Focused Logistics.,
our combined expertise in Theory of Constraints , Lean Six Sigma, and
Integrated Vehicle Health Management will enable Cost-Wise Readiness across
the business of Naval Aviation. The company has roughly 1,000 employees and
currently operates from multiple offices in North America and Europe.

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drc.

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Word of Mouth 101 Report - Introduction to Word of Mouth

What exactly is word of mouth marketing? This report provides a
comprehensive introduction to the basics, including word of mouth
strategies, philosophy, and best practices, along with a list of
unethical word of mouth practices that marketers must avoid. The association has 40 corporate
members and more than 1,500 active participants in its email
discussions. Goldratt Institute , LLP (AGI) is headquartered in New Haven,
Connecticut. Dynamics Research Corporation is an innovative solutions provider
that partners with its customers to apply proven processes and technologies.

"No one was organizing it for them," McKillen said, "Doctors don't know
where to start and where to stop with all the journal articles and research
papers. A veteran of more than 15
years in scientific and medical journalism, Tamkins has written and/or edited
for publications as diverse as American Health magazine, The Scientist, and
Audubon Magazine.
HealthDay's parent company , ScoutNews, LLC is a privately held information
firm, headquartered in Norwalk, Conn.

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Learn about Word of Mouth Marketing; WOMMA Publishes Educational Resources for Marketers

It
includes the best techniques, the latest campaigns, the newest
innovations, and plenty of strategies for success , plus job listings
for word of mouth marketers and career changes of note. AGI personnel excel in leading large, complex
organizations through the design, implementation, and sustainment phases that
make their business transformation successful.
The new service, Physician's Briefing (http: //www.

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Business Editors

CHICAGO----The Word of Mouth
Marketing Association (WOMMA), the official trade association for the
word of mouth marketing industry, has published a library of new
educational resources to help marketers learn about viral, buzz, word
of mouth, blogs, and other new techniques that help them engage with
customers. NEW HAVEN, Conn. AGI has over 19 years of development, implementation, and
education experience in TOC. Laurin P. We look forward to ensuring this AIRSpeed
methodology is aligned with the Department of Defense Continuous Process
Initiative.
Medical Economics will be featuring Physician's Briefing items in every issue.

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It will hold its first conference March 29-30 in Chicago. AGI has also performed work applying AIRSpeed methodology to CVN 21
design while underway with the USS HARRY S TRUMAN (CVN 75).
The company has approximately 2,000 employees located throughout the United
States providing direct support to all branch services of the Department of
Defense. CSI, Inc.

In addition to the daily news, the Physician's Briefing service provides
monthly journal and medical conference summaries for busy physicians who may
not have time to read the news each day.

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Its members are committed to building a prosperous
word of mouth marketing profession based on best practices, effective
standards , and ethical leadership.
AGI is teamed with Dynamics Research Corporation (DRC), Coalition
Solutions Integrated, Inc (CSI) and Mr. AGI teamed with DRC under the
Office of Naval Research's Lean-Pathways program to assess the utility of TOC
and Lean methodology for ship design while underway with USS GEORGE WASHINGTON
(CVN 73).

Professional Health News Service Makes Its Debut

J.

About Advanstar
Advanstar Communications Inc is a leading worldwide media company
providing integrated marketing solutions for the Fashion, Life Sciences and
Powersports industries.

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CSI
supports the development of policy and procedures for implementing Total Life
Cycle Systems Management (TLCSM ), Performance Based Logistics (PBL) Policy,
Strategic Microelectronics Management, Force Centric Logistics Enterprise, and
Sense and Respond Logistics. Physician's Briefing also provides coverage of
more than 50 medical conferences and scientific sessions annually and tracks
alerts and institutional updates from government agencies such as the National
Institutes of Health, the Food and Drug Administration , the Centers for
Disease Control and Prevention.

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org/womnibus
"Good word of mouth marketing puts consumers in control. Anyone interested in the subject
can find all the buzz behind the buzz industry in one place, via blog
or RSS feed.com.
Physician's Briefing does that for them. "The HealthDay items will alert them to key clinical issues
they may want to investigate further.

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womma. For
additional information about DRC please visit the website at
http://www. HealthDay's Physician's Briefing Gives Latest Information to Doctors

NORWALK, Conn.
Among the medical news service 's first clients is Medical Economics, a
twice-monthly magazine owned by Advanstar Communications in Montvale, N.

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WOMBlog, A Blog of Blogs

The WOMBlog provides quick and easy-to-read aggregation of the
major blogs discussing word of mouth.org

Goldratt Institute, A Limited Partnership
(AGI)."

For additional information, please contact Mr.

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"This site
is a guide to help marketers learn how to do word of mouth marketing
the right way.

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The first issue explores Disney's The Life
Aquatic social networking campaign with Friendster. Under the
original Enterprise AIRSpeed contract, AGI has completed Enterprise AIRSpeed
site designs for 13 intermediate maintenance activities and two naval depots.

Dynamics Research Corporation (Nasdaq: DRCO) is headquartered in Andover,
Massachusetts and has major offices in Vienna, Virginia and Fairborn, Ohio. Eck is an independent contractor with over 20 years of
active duty experience in Marine Corps Aviation and Supply logistics. He
successfully developed, directed, and deployed RIFLe, Relevant Information for
Leadership, an initiative he conceived based on early experiences with
applying Theory of Constraints principles portrayed in the book The Goal.physiciansbriefing.

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Eck (Independent Contractor )
to deliver Theory of Constraints (TOC), Lean, and Six Sigma in an integrated
approach to achieve the Naval Aviation Readiness Integrated Improvement
Program's (NAVRIIP) objective of achieving Cost -Wise Readiness. This effort
will include the design, deployment, and sustainment of 71 sites to include
intermediate maintenance activities, organizational maintenance activities,
aircraft carriers , and amphibious assault ships. With our team members
from Dynamics Research Corporation and Coalition Strategies Integrated, Inc.simpliciano@goldratt.com.

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"The Womnibus -- Everything About Word of Mouth " is available at
http://www."

Email Newsletters About Word Of Mouth Marketing

"Buzz Brains" features interviews with the best and brightest
minds in word of mouth marketing along with case studies of the most
successful campaigns.

Avraham Y. They simply don't have the time to sift through all the material.

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Everything we do must be about respect for the consumer and sharing
their honest opinions," says Andy Sernovitz, WOMMA's CEO.
Enterprise AIRSpeed is an enterprise -level, system of systems approach to
aviation maintenance and supply designed to produce the right readiness at the
lowest cost across the NAE. Eck and AGI are working jointly on the
enterprise Buffer Sizing Tool used in implementing Enterprise AIRSpeed and the
Expeditionary Buffer Management Methodology as part of the MALSP II Pilot
program. Steve Simpliciano at
(203) 624-9026, extension 302, or by e-mail at steve., A medical news service specifically
designed to serve the needs of the busy health professional was launched today
by HealthDay, whose daily consumer health news articles appear on thousands of
Internet sites and in newspapers around the world."
McKillen said HealthDay 's Physician's Briefing sorts the latest
information into 20 medical specialties, and sends updates twice daily,
providing a minimum of 15 articles a day. More than 150 journals are reviewed across 20
different medical specialties.

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org

About WOMMA:

WOMMA is the official trade association for the word of mouth
marketing industry.

US Navy Awards a Major Contract to a Connecticut Small Business

DRC has extensive experience teaching and leading Lean and Six Sigma
workshops, as well as applying these tools, through the Office of Naval
Research's Lean-Pathways on programs such as Suppliers to the Original
Equipment Manufacturers on the SLAM-ER Missile and the San Antonio LPD-17
Class Ships, and Lean Improvement Workshops on USS GEORGE WASHINGTON (CVN 73),
USS HARRY S TRUMAN (CVN 75), and USS THEODORE ROOSEVELT (CVN 71).
Founded in 1923, the magazine lists a circulation of more than 175,000 health
professionals.
Advanstar serves business professionals and consumers in these industries
with its portfolio of 81 events, 58 publications and directories, 125
electronic publications and Web sites, as well as educational and direct
marketing products and services.

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womma . AGI is pleased to announce was awarded a firm fixed price contract
with a ceiling of $96,629,091 .
A HealthDay study on the information market for physicians found that
health professionals were forced to wade through a large amount of material
from various sources to get what they wanted , said HealthDay president Dan
McKillen. Physicians Briefing will be
licensed to hospitals, managed care organizations, physician portals,
professional journals, and pharmaceutical Internet, Intranet and Extranet
sites as a way to encourage frequent visits by physicians.

About HealthDay
In addition to the Physician's Briefing, HealthDay provides a daily
consumer health news service that appears on more than 2,000 hospital and
health care Web sites, major Internet sites such as Yahoo!, MSN, iVillage and
through major news companies like Cox Communications and Gannett Inc.

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"Womnibus Weekly" keeps marketers up to date with what's happening
in the world of word of mouth, viral, buzz, and blog marketing -- from
the biggest initiatives to the most thought-provoking blogs .65 to continue implementing Enterprise AIRSpeed
across the Naval Aviation Enterprise (NAE) over a five-year period.

According to Bill McClelland, President of Operations for AGI's North
American Group, "We are eager to continue the implementation of Enterprise
AIRSpeed across the Naval Aviation Enterprise (NAE).

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Coalition Strategies Integrated, Inc. The news
service is also syndicated through the New York Times Syndicate.

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womma. It also includes applying
the Enterprise AIRSpeed methodology to the design of the new CVN-78 class
aircraft carrier, as well as Marine Aviation Logistics Support Program II
(MALSP II), the transformation of MALSP to support Sea Basing and
expeditionary maneuver warfare through significantly reduced logistics
footprint forward. As part of the sustainment strategy , the contractor team
will provide training and education across a wide-spectrum of activities to
include naval aviation leadership, AIRSpeed professionals, instructors, and
formal schools. (CSI ) is a woman-owned small
business headquartered in California, Maryland.com),
provides up-to-the -minute daily news articles on the latest research in
medical journals, presentations at medical conferences and government
initiatives that affect the way physicians and other health professionals
practice medicine.
"The addition of Physician's Briefing updates represents a departure from
our non -clinical mission, but it fulfills perfectly our mission to help our
readers maximize their time, " said Medical Economics Editor-in-Chief Marianne
Dekker Matera.

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For more information on WOMMA or the group's inaugural conference,
please visit http://www., The US Navy recently awarded a
major contract to The Avraham Y.

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Laurin P.

Mr. In
addition to site implementation, Mr."
Theresa Tamkins, former executive editor of Reuters Health Information,
serves as managing editor of Physician's Briefing.