"Pharmaceutical Market Research: Decision Support for Brand Growth"
showcases metrics and real-life techniques for bettering the efficiency of
pharmaceutical market research departments , in three areas:
*Structure and Investment - budgets, sizes and structures of major
pharmaceutical market research teams
*Market Research Strategy - Setting objectives and plans to support key
development activities
*Market Research Activities - Translating strategies into actions

To download the online summary of this 146-page report,
visit http://www .com or 919-433-0214.

helsinki strategic

About Richardson

Richardson (www. Competitive intelligence includes almost any information on
competitors' products, positioning, prices, organizational structures and
strategies.

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traverse strategic

Remote Coaching is another way
Richardson is meeting the priority needs of its clients .

This category is for web sites related to consultants specializing in strategic planning .

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The management strategies in Remote Coaching take the "remote" out
of coaching by providing Managers with:

The Three Critical Success Factors of Remote Coaching:
Performance Metrics, Coaching Process, and Relationship Focus

The key differences and similarities between face-to -face and
remote coaching

Effective methodologies to put the qualitative element back
into coaching

A process to create obtainable metrics - the heart of remote
coaching

An effective Remote Coaching Process that includes how often,
when, how , and why

Tools to help coaches decide when and when not to use voice
mail, instant messaging, and other technologies

Strategies on how to build the sales team remotely

Templates to create annual coaching plans for each salesperson

"In today's complex sales environment, both Managers and
Salespeople are asked to do more with less," says Linda Richardson
President, and CEO of Richardson.com .

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RESEARCH TRIANGLE PARK, N.

sobrante alignment

com) is a leading sales and service
training and consulting firm.

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organisational enhances

The Remote Coaching
sales training solution is designed to support managers by providing
them with the skills, processes, and strategies to help increase the
productivity of their dispersed sales teams.

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We accelerate the productivity of
salespeople by ensuring they have the skills, strategies, and
processes to achieve their objectives and implement their
organization 's strategy.

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Richardson Releases New Sales Coaching Training Program

enhances competitor

, A recent study
indicates that 87% of pharmaceutical companies supplement standard market
research activities by collecting competitive intelligence, allowing them to
better position their products against competitors' efforts , according to a
study released by pharmaceutical intelligence firm Cutting Edge Information.

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"Especially with dispersed, remote
teams, it is essential not to fall into a laissez-faire management
style and to use the telephone and other technologies to regularly
develop salespeople, optimize productivity , and build strong internal
relationships. "This information is also useful in determining a product 's
competitive positioning, which includes the product's price positioning and
promotional strategy .com , contains more than 250 metrics and
details how top companies allocate resources, develop strategy and conduct
effective market research activities.

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The report contains market research
budgets , staffing, strategies and tactics from 19 top pharmaceutical companies
including Bayer, Eli Lilly , Pfizer, Procter and Gamble Pharmaceuticals and
Wyeth. For more information on this report or
to learn about other Cutting Edge Information research, contact Elio
Evangelista at elio_evangelista@cuttingedgeinfo .

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The Remote Coaching Program links to Richardson's Consultative
Selling and other programs in Richardson's deep sales, service, and
management training curriculum.

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Utilizing our comprehensive curriculum,
coaching, and consulting, we help develop the critical skills sales
organizations need to win.

cs enhances

competitor indicators

"
Richardson also offers support to Managers through one-on-one and
group follow-up and phone coaching as well as a Train-the-Trainer
Certification Program. Additionally, Richardson provides resources
such as a Cyber Manager Tip newsletter, Ask Richardson question and
answer forum with a 24-hour guaranteed response, and Web-based
reinforcement courses.

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worked competitors

87% of Pharmaceutical Market Research Teams Collect Competitive Intelligence

Over the last few years, there has been a trend in the pharmaceutical
industry of companies integrating the collection of competitive intelligence
with market research to create a comprehensive strategic plan for the release
of a new drug.
"Competitive intelligence information helps companies anticipate market
changes , and even more importantly, anticipate their competitors' reactions to
these industry events," said Elio Evangelista, senior analyst at Cutting Edge
Information.pharmamarketresearch.

indicators alignment

richardson.

wilton facilitation

"
"Pharmaceutical Market Research: Decision Support for Brand Growth,"
available at http://www.
Senior Analyst Elio Evangelista is a research project leader with Cutting
Edge Information. Mr .

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Evangelista's customized research work in competitive
intelligence, cardiovascular marketing, market research, and key opinion
leader management practices are currently in place at several Fortune 500
companies.

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Business Editors

PHILADELPHIA----Richardson, a
leader in blended sales training and consulting, today announced the
release of "Remote Coaching(TM)" - the latest addition to its Sales,
Service, and Sales Management Training Curriculum. Our curriculum includes sales, sales
management, strategy, negotiations, and service training delivered
through seminars, one-on-one and team coaching, and interactive
Web-based learning.C.

competitors worked

pharmamarketresearch.

enhances targeted

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