Best Practice and Benchmarking Database Delivers Data to Executives' Desktops to Facilitate Strategic Decision Making

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ABOUT BEST PRACTICES, LLC

Best Practices, LLC is a research and consulting firm that works on the
principle that organizations can chart a course to superior economic
performance by studying the best business practices, operating tactics and
winning strategies of world-class organizations .

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AARM is also a business
community network of professionals who specialize in CRM's relevant
methodologies , processes, technologies and tactical components. The AARM CRM Community
comprises 5,000 individuals in 1,800 companies with major representation of
58% in the Senior Executive category and 42% middle management.

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"Partnering with AARM allows Strativity Group to reach an influential
audience and assist them on the journey to customer experience excellence"
said Lior Arussy, President of Strativity Group.strativitygroup.

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com/dr176. "The two organizations share
a vision and will now share a cooperation vision," Arussy added.org.

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Visit our corporate web site
at http://www. "The company brings fresh
and relevant insight that is important to our members and we are delighted to
partner with Strativity Group," Stacey added.

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For more information, contact Mark Schoeman (Analyst ) at (919) 767-9238 or
mschoeman@best-in-class.
The first joint event will take place in Toronto in September 2005.

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Customer Experience Management (CEM)
strategies enable companies to bridge the inherent product focus and create
true competitive advantages by focusing on the customer.

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C.com) is a global
research and consulting firm advising both Global 2000 and emerging businesses
on creating lasting, profitable relationships with their customers and
employees through the transformation of strategies and their execution to
revolve around the customer experience.

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If your work touches upon any of the
following functional areas, Best Practices benchmarking research will be
invaluable -- especially when you need data to support strategic decision-
making and/or prepare presentations:

- Business Operations
- Customer Service
- Human Resources
- Internet + E-Business
- Knowledge Management, and
- Sales And Marketing

To download free samples of the research available in the Best Practices
Database, paste the following link into your web browser:
http://www3.

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Since it's founding in 1995, members of the business
community have experienced an organization that focuses specifically on CRM
and what it can do for the business enterprise.
Strativity Group, Inc.

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Fields such as
Direct Marketing, Contact Centers, Relationship Marketing, Interactive
Marketing, Business-to-Business Marketing, Marketing to Consumers, Technology ,
and Business Process Management are a few examples.

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CHAPEL HILL, N.

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best-in-class. Strativity
Group will deliver its customer experience leadership seminars to AARM's
prestigious corporate members.

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AARM and Strativity Group Announce Cooperation

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The two organizations will cooperate in
ongoing customer strategy and customer relationship research to advance the
study and dissemination of customer relationship best practices.

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Delivering Customer Strategy Education and Insight to Leading Corporations

TORONTO, The Association for the Advancement of
Relationship Marketing (AARM) and Strativity Group, Inc, a New Jersey based
research and consulting firm, announce their cooperation today. For
more information contact AARM at adminstration@aarm.

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Samples of Best Practices, LLC's research are available by clicking on the
link: Complimentary Samples of Best Practices, LLC Research.ad, or visit our website at
http://www.
"We subscribe to Strativity Group's methodology and find it relevant to
our members," said Robert Stacey AARM President.

About AARM
AARM is the world's first non-profit association specializing in CRM and
related subject areas.

About Strativity Group
Strativity Group, Inc.

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There are
no extra or hidden charges." -- VP of Marketing

Executives and Managers are now able to quickly and cost-effectively
download all Best Practices research electronically by simply searching and
selecting the appropriate content.best-in-class.

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(http://www.

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The complimentary
samples include:

- Human Resources: Organizational Efficiency and Staffing Benchmarks
(Published August 2005 )
- Sales and Marketing Strategy: How organizations collect and follow
through on sales leads using employees that are not part of the
recognized sales force (Published June 2005 )
- Business Operations: How do leading companies structure their Quality
functions (Published May 2005)

"Searching the Best Practices Database is just like Googling, it's simple
and quick and content is great.best-in-class. clients include: American Management Association,
CDI Group plc, Computer Associates, Dimension Data, Hewlett Packard,
Herbalife, Honeywell, IPQC, Magic Software, NICE Systems, Polivec, SAP,
Seagate Technology, Siemens Financial, Tata Telecom, TMW Systems , Toyota and
Tremco.

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, For the past 12 months, Best
Practices has increasingly received requests from executives, managers and
consultants, all working on strategic projects, for a simple and cost -
effective means to access Best Practices, LLC's research and benchmarking
data.
To meet our client needs, Best Practices, LLC has upgraded our database
service and is now making all of our research available for a flat-fee and we
are applying an additional discount on all new user subscriptions.