Y.

About Ketchum
An innovator in communication since 1923, Ketchum delivers seamless
service around the globe through its 23 offices and 46 affiliates and
associates in North America, Europe, Asia Pacific and Latin America. Air Force. For
more information , please visit http://www.

creators assess

Chayes succeeds CEO and founder Gary
Stromberg, who left in 2004 after more than 20 years in the position to pursue
new ventures. Chayes has served as managing principal of Sustained
Leadership LLC, of Scarsdale, N. (NYSE: OMC;
http://www. Plateau 4 Learning Management
System (LMS) is built on Web-based J2EE architecture, and is the engine behind
the largest LMS initiatives in the corporate, non-profit and government
markets. Plateau's software is being used to manage learning and improve human
performance at organizations including the American Red Cross , General
Electric, the Internal Revenue Service and the U.

The Organizational Change category is a directory of sites pertaining to the leading and managing change in organizations of all types.

improvement change

His responsibilities included
coaching senior and executive leaders on strategy execution, change
management , team leadership and personal effectiveness.

identifying drs

NEW YORK, Ketchum, a leading global public
relations firm, announced the appointment of Michael M. "He
will play a key role in further integrating Stromberg 's offerings with
Ketchum's expertise to help clients achieve the full potential of their brand
through public relations and internal change.
Previously, Dr. Forrester also had each vendor
present its vision for the learning product and project road map for
near-term enhancements and longer-term developments.com.

broad continuity

Kotcher, senior partner and CEO of Ketchum. Chayes. Chayes served as a senior director of Delta
Consulting Group in New York, conducting large-scale organizational change
projects for senior Fortune 100 leaders.

change norton


This directory will include coverage for a broad range of theories, applications and resources related to business and organizational change, but all sites listed here should be primarily focused upon leading or managing change from that broad perspective .

collaborative evanston

"I'm excited to lead this practice and build on its already
strong record of performance.
Dr. Vendors spent one day with a team of analysts
who performed hands-on evaluation of the product using scenario-based
testing methodology. Each product was evaluated using the same
scenario(s), creating a level playing field by evaluating every product
on the same criteria.

broad balanced

"We
have invested considerable time and money to deliver highly functional,
scalable and adaptable solutions that are easy to implement and upgrade to
enable customer success. Plateau is
listed as a leader in LMS evaluations from Gartner Inc.

continuity feedback

Chayes was lead partner, Organization and Change Strategy,
Eastern United States, for PricewaterhouseCoopers LLP, New York, where he
created and led a 45-person organizational consulting practice., Plateau Systems, a leader in
enterprise software that manages learning and knowledge readiness, today
announced that it has been ranked #1 in strategy and #1 in current offering in
The Forrester Wave(TM): Enterprise Learning Management Suites, Q1 2005 report. "Its cost is very
reasonable given the product's depth of functionality .

interdisciplinary norton

Chayes to Lead Ketchum's Stromberg Consulting

feedback broad

, where he provided executive consulting and
coaching on large-scale organizational change and organizational- and
personal-performance improvement, among other services. Among other
things, he designed and implemented diverse organizational changes for Fortune
500 clients and created the Organization Performance Model for the global PWC
toolkit . A
leading global public relations firm and the PRWeek 2002 Agency of the Year,
Ketchum is a unit of Omnicom Group Inc.omnicomgroup. Additional information on Ketchum, its award-
winning work, and past press releases can be found at http://www.
Following this comprehensive evaluation process, the Forrester report stated:
"Plateau Systems emerged the clear leader, with a strong vision and fine
execution.forrester.

drs norton



Plateau received the highest scores in five out of the eight evaluation
criteria within the strategy and current offering categories:

* Architecture: How well does the product's architecture ensure secure,
reliable service to global audiences?

* Administration and Management: How robust are the product's
administration and management features?

* Content Management: How does the product manage learning content?

* Product strategy: What is the vendor's strategy for its LMS product?

* Partner strategy: What is the vendor's strategy toward its partner
ecosystem?

The Forrester study included hands-on lab evaluations of 260 detailed
criteria, product and partner strategy calls, and customer reference calls. Whenever possible, the
interviews were conducted with customers currently running the evaluated

version of the technology.

In the final results , Plateau received the highest scores in both current
offering and strategy among the six vendors evaluated.

drs assess

Chayes holds a bachelor of arts degree in sociology and psychology
from The City College of New York, and a master of science and a doctorate in
psychology from the Derner Institute at Adelphi University in Garden City,
N. Stromberg helps companies to
align and mobilize all their resources to consistently deliver on their brand
promise."
"Plateau Systems' OpenSuite 4. "These evaluation scores clearly
differentiate us from the other vendors in the space," continued Sparta. The company is headquartered in Arlington, VA.

feedback managing

Plateau Highest Rated Vendor in Architecture, Administration and
Management, Content Management, Product Strategy and Partner Strategy

ARLINGTON , Va. Plateau's results for
evaluation criteria within each of these major categories are:

CURRENT OFFERING: Plateau #1
Architecture - Received the Highest Score
Administration + Management - Received the Highest Score
Reporting and Analytics - Received the Second Highest Score
Competency Management - Received the Second Highest Score
Content Management - Received the Highest Score
End User Experience - Received the Third Highest Score

STRATEGY: Plateau #1
Product Strategy - Received the Highest Score
Partner Strategy - Received the Highest Score

"After a very comprehensive evaluation process, the Forrester Research
team arrived at the same conclusion as leading companies choosing Plateau --
Plateau has the best enterprise learning solutions in the market," said Paul
Sparta, chairman and CEO of Plateau Systems.com.

levinson drs

"
Since 2002, Dr. During his tenure
there, he assisted a $4 billion-a -year energy products-and-services company in
the development and introduction of its customer-focused business model.
From 1988 to 1995, Dr.com).

Plateau Ranked #1 in Strategy and Current Offering by Independent Research Firm

creators drs

To validate product and vendor
qualifications, Forrester also conducted reference calls with at least
two of each vendor's current customers.

lasting managing

The report , entitled Bersin + Associates' 2005
LMS Customer Satisfaction Study, identified Plateau as the overall leader in
customer satisfaction as rated by global enterprise customers, and the
outright leader among global enterprise LMS vendors in 17 of 26 supporting
customer satisfaction measures.S.plateau .

norton assess

Chayes, an expert in
organizational change, as chief executive officer of its change-management
unit, Stromberg Consulting.Y." (Forrester Wave(TM):
Enterprise Learning Management Suites, Q1 2005)
Forrester used a combination of three data sources to assess the strengths
and weaknesses of the six leading providers in the learning management suites
market:

* Hands-on lab evaluation.

* Customer reference calls.
Individuals interested in viewing the complete Forrester Wave(TM):
Enterprise Learning Management Suites, Q1 2005 report can learn more at
http: //www.

About Plateau: Plateau is a leading provider of enterprise software that
manages learning and organizational readiness.

theories kaplan

ketchum.


partnerships creators



About Stromberg
Acquired by Ketchum in 2001, Stromberg Consulting is focused on helping
executives and senior leadership teams design and execute strategic and
operational organizational change. Findings from
these product calls were used to validate details of each vendor's
product capabilities.

panoramic 360

Dr.5 provides a complete J2EE open
architecture, excellent support for Web services and strong security, making
this product a technically robust solution," noted Claire Schooley, senior
analyst in Forrester 's Information Delivery research group., Forrester Research,
and Bersin + Associates.

continuity managing

Stromberg's integrated portfolio of
services includes change planning and implementation, leadership team
alignment , organizational communication, business process improvement and
designing new organization structure and culture. With its
five global practice areas, Brand Marketing, Corporate Communications,
Healthcare , Food + Nutrition, and Technology, Ketchum offers clients a unique
breadth and depth of marketing and corporate communications expertise.

assess continuity

feedback creators



* Product and partner strategy calls.

interface continuity


"Michael brings a wealth of consulting expertise in change management that
will ensure Stromberg maintains its role as a leading change-management
consultancy," said Raymond L."
"This is a tremendous opportunity to expand what Stromberg brings to
Ketchum and to work together to create new and innovative client programs,"
said Dr.com."
In addition to its strong showing in the Forrester Wave(TM ) report,
Plateau was also recognized as the leader in overall customer satisfaction
among global enterprise LMS vendors in a report distributed by Bersin +
Associates earlier this month.


continuity identifying

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