Whilst participants were attracted to personalized and relevant
content, however, most found it hard to know when new content is available to
them, or how to access this content easily.
Teleconomy has researched the emergence of call centres, IVR and voice
recognition systems, online servicing and the ever growing reliance on mobile
communications, 3G and digital TV.jukes@bitepr.

acit jist

The research also demonstrates the importance of relevant and accessible
content to the delivery of better mobile user experiences. DUBLIN, Ireland, Research and Markets
(http://www.
(Logo: http://www.researchandmarkets.com/reports/c16676

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.

ejc kais

Survey participants
saw most relevance in services that supported personalized content closely
fitting their lifestyles and values, and were prepared to pay a premium for
such services.

TNS is listed on the London Stock Exchange (TNN).

dsss jite

Openwave is a global company headquartered in
Redwood City, California.

methodologically misq

Research uncovers the tools that US and European consumers would choose to
simplify and enrich their mobile lives

Success of 3G will be driven by better control of the user experience

CANNES, France and REDWOOD CITY, Calif.com.com.

complexities convergence

Teleconomy 's work with individual clients focuses on their business needs
today, but with a future orientation , providing insight into consumer
behaviour trends and company specific issues such as what is the experience,
what do people expect and what is the current perception.

jist academicians

Whilst operators across Europe and the US are leading the
way with exciting new service propositions, it's clear from this research that
advanced mobile services and content types need to be complimented up by a
simple and effective user experience. From an international perspective it has
researched and commented on the centralisation and mechanisation of customer
service, national outsourcing and more recently Business Process outsourcing
on a global basis. From our global network, which
spans 70 countries, we provide local expertise and knowledge, together with
internationally consistent information and analysis to multi-national
organisations. For more information please visit
http://www.
For more information please contact:

Openwave (Europe) Ltd. Preliminary drafts of the articles were presented at the Fourth
Annual Global Conference on Environmental Taxation Issues held on June 5-7
2003 in Sydney, Australia.

pedagogical jite

Above all, users were
attracted to a simplified user experience, and easier access to relevant and
compelling mobile content. Further information can
be found on http://www. By sharing the perspectives of the authors in response to
the diverse challenges posed by environmental taxation issues, effective
approaches used in one country may be considered and possibly implemented by
governmental authorities in other countries.

methodologically jist

com/reports/c16676) has announced the addition
of Critical Issues in Environmental Taxation: International and Comparative
Perspectives (Volume II) to their offering.

ejc convergence

Whilst advanced mobile content and services have undoubted consumer appeal,
they require simple control structures that allow users to manage them
effectively.newscom.com
Fax: +353 1 4100 980

refereed jais

The study found that tools such as message management (a simple, unified
interface for messaging of all types on the phone), and personal
communications managers (enabling users to choose how they are contacted,
depending on context) were popular with end users. We are also one of the leading
providers of social and political polling.

dsss complexities

by the
Teleconomy Group in Europe and by TNS in the US, highlights the crucial role
that effective information management tools will play in maximising the uptake
and appeal of advanced mobile services and content.

empirical methodologically

tns-global.
Verity Jukes
Bite Communications +44 20 8834 3448
verity.

kais jacmar

It's clear that there's little point bombarding users with
advanced forms of content if they can't make sense of it and order it. (Nasdaq: OPWV) is the leading independent provider
of open software products and services for the communications industry.
This volume (the second in the annual series) contains 37 articles written
by authors from 12 countries, with the articles grouped into five categories
by topic.

hitherto jite

Comments Professor Michael K Hulme, chairman of the Teleconomy Group:
"This study shows that tomorrow's killer applications are all about control. This feedback reinforces our belief that
Openwave's mission to help operators perfect their user experience will result
in greater usage and attract a wider range of loyal subscribers .

complexities hitherto

About TNS
TNS is a leading global provider of market information.

Openwave and the Openwave logo are trademarks of Openwave Systems Inc.

issn jcmc

"
Adds David Peterschmidt, president and CEO, Openwave: "This study reveals
that a better end-user experience will enable operators to maximise the appeal
of new mobile services and help to ensure that they drive customer loyalty and
generate revenue.
All other trademarks are the properties of their respective owners. The articles are
interesting, thought provoking, and have been written by some of the best
environmental taxation scholars in the world.

Topics covered include:
- Implementing Green Tax Reforms in OECD Countries
- Environmental Tax: The Weakening of a Powerful Theoretical Concept
- Environmental Management by Local Environmental Taxes: Their
Theoretical Foundations and Tax Designs
- Political Economy of Environmental Policy Choice: Single-Instrument
Policy of Taxes or Direct Regulations vs.

hrm empirical

With the proliferation of new forms of mobile messaging , including MMS,
mobile email and Instant Messaging, and new mobile content with the launch of
3G services, the study found that most users are attracted to simple tools
that would help them better control their mobile lives."

Tools with strong consumer appeal include:

* Message Management - a tool allowing users to view, structure and
manage messages of all types from one simple interface

* Personal Communications Manager - a tool enabling users to choose how
they are contacted by other users, through context-sensitive profiles

* Video Portal - a single, simple interface through which to personalized
video messaging, downloads and subscription content

* Video Voicemail - a service allowing users to create and manage
personalized video messages, in the same way they would using
conventional voicemail

The research also reveals interesting differences between different
demographic and geographical groups:

* London was the most receptive European market for all of the concepts
tested

* US participants were the most attracted to Instant Messaging and
Push -to-Talk services

* German survey participants were the most cynical about new services

* Professionals who have to 'sectionalise' their lives (i.e. separate
their work, home and leisure time) expressed the greatest need for
mobile organisational tools

* The 16-18 year old group - those having grown up in a world of mobile
phones - found new services less of a conceptual leap than others

About Teleconomy
Teleconomy is a research based consultancy specialising in understanding
consumer and organisational behaviours and how relationships are built and
sustained.
Openwave's breadth of products, including mobile phone software, multimedia
messaging software (MMS), email, location and mobile gateways, along with its
worldwide expertise enable its customers to deliver innovative and
differentiated data services .

issn jite

The research, conducted on behalf of Openwave Systems Inc.openwave. Policy Mix with Subsidies
- The Internalisation of Environmental Capital in a Keynesian Model of
Income Determination: Revised Approaches to Public Policy
- EC Transport Policy And Environment and Energy Taxation
- Energy Taxation And Competitiveness - Special Provisions For Business
in Germany 's Environmental Tax Reform
- What is the Most Effective Tax Scheme to Reduce Electricity-Related
Greenhouse Gas Emissions?
- The Use of Environmental Taxation Incentives to Foster Investment into
Renewable Energy: Challenges and the Way Forward
- New Economic Instruments to Foster Renewable Sources o f Energy: an EC
Law Approach
- Tax Incentives for Renewable Energies as a Means of Fostering
Sustainable Development in Spain
- Fiscal Instruments to Promote Renewable Energy in the Netherlands and
why They Were not Continued
- Harnessing the Wind: The Role of Tax Incentives as a Strand in the
Reins
- Influence of Tax Policy on Green Power Utilization: An Empirical
Investigation of Consumer Preferences
- Environmental Taxes and International Competitiveness: Do WTO Border
Adjustment Rules Constrain Policy Choices?
- The Impact of Environmental Taxes and Regulatory Policies on Economic
Growth
- Double Dividends in a World with Natural Capital
- The Effect on Market Structure as a New Decision Factor for Choosing
Among Pollution-Emission Taxes and Permits
- When Should We Use Taxes to Address Environmental Issues? A Policy
Framework and Practical Agenda for Australia
- Taxation and the Environment: The Challenges for Tax Administration
(The Australian Perspective)
- The OECD Critique of Australia -- Some Responses
- Practical Lessons from Applying Environmental Taxes and Market Based
Instruments in NSW
- Paying For Planfirst: Financing Reform in Environmental Planning
- Environmental Taxation Implications of Using Ethanol as a Biofuel in
Road Transport in Australia
- Use Of Taxation Policy in Encouraging Ecological Sustainable
Development -- The Australian Tax Treatment of Environmental Impact
Assessment Expenditure
- Advancing Biodiversity Conservation In Canada Through Ecological Fiscal
Reform -- The Current Situation and Future Potential"
- Holding Up The Sky: Protecting China's Natural Environment
- Can a Constitutional Reform Help Implementing Ecotaxes? Lessons From
The French Experience
- Implementing Environment Policy-Mixes In France and Overcoming
Competitiveness And Distribution Issues: Application to Agriculture
- The Economic Effects Of An Environmental Tax Reform In Germany
- Harmful Tax Measures And Greying Of Taxation In The Netherlands: What
Went Wrong?
- Environmental Tax Reform in New Zealand -- The Agenda
- Environmental Taxation in Spain
- Coase's Curse: How the Coase Theorem Has Biased the Debate of Eco-
Instruments And Paralyzed Environmental Policy
- Public Policy! Front and Center! Can Eco-Taxes Counter Subsidies?
- Promoting Environmental Taxes
- Land Value Taxation: the Overlooked but Vital Eco-Tax

For more information visit
http://www.

hrm routledge

The study, involving
40 situational and focus group interviews, shows that functions to help
simplify and order mobile information are crucial to delivering a better user
experience of mobile services of all types.
Commissioned by Openwave, the leading provider of open software products
and services for the communications industry , the research is an in-depth
investigation into consumer perceptions of new mobile services across the US
and Europe. Research participants from
all walks of life would be willing to pay for services that simplify common
tasks - such as combining messaging with presence information - to create
powerful but intuitive communication paths that are personalized to best fit
the needs of to each individual user.com

researchandmarkets.

hitherto complexities

Examining the features and functionalities of existing services ,
and the barriers to the adoption and usage of new mobile services, the study
was based around in-depth focus group research undertaken in eight cities
(London, New York, Paris, San Francisco , Madrid, Chicago, Rome and Berlin),
across three demographic groups (teens, young adults and professionals ).

About Openwave
Openwave Systems Inc.

mediated hrm

,
The results of a new study released today show that mobile users in the US and
Europe are calling for tools to help them manage the wealth of information and
content generated by new mobile services.com/cgi-bin/prnh/20040820/RESEARCH )
Critical Issues in Environmental Taxation is an internationally refereed
publication devoted to environmental taxation issues on a worldwide basis.

acit ifip

Content relevance (to participants'
lifestyles ) was also ranked as an important factor in evaluating and
purchasing new services.

Research and Markets: Critical Issues in Environmental Taxation: International and Comparative Perspectives

methodologically academicians

Mobile Users Call For More Control

The articles in this volume were selected after
being subjected to a rigorous peer review process.

ejc misq

For 21 years Teleconomy has worked with a wide range of national and
international clients to deepen their understanding of their customers. We collect,
analyse and interpret information to help our clients better understand the
needs and wants of their customers. We provide research , advice and insight on
market segmentation, advertising and communications, new product development ,
brand performance and stakeholder management. It
seeks to provide insights and analysis for achieving environmental goals
through tax policy.