With more
than 14 years of experience designing employee reward and recognition programs
as Gift Certificate Center, Hallmark Insights has changed its name to reflect
its Hallmark affiliation and vast insights into building strong
relationship -enhancing gift card and certificate programs that encourage and
engage employees of Fortune 100 and small companies alike.HallmarkInsights.

hrd supervisors

TargetQM was developed to address the lack of statistical relevance in
typical quality monitoring processes. For example, if a call
center seeks to improve agent performance in cross-selling, supervisors
looking for calls that represent either good behaviors or missed opportunities
are unlikely to find them in a random sample.
TargetQM solves the problem of statistically insignificant quality samples
by identifying calls with relevant content in a highly cost effective manner. (Clients can also use their own QA staff if they prefer. Hallmark Insights employs a team of four
individuals who work each year to find the right combination of merchants that
meet the needs of the multi-location companies using their online incentive
solution.

How an Employee Is Rewarded:
The employee is rewarded with a specially designed and branded , Premiere
Choice(R) Award delivered via e-mail, in the mail or presented directly from
their supervisor . This is what Hallmark is all about -- giving the
right gift that engages employees and motivates customers. Ayres, Lord + Taylor, Lowe's(R),
Mastercuts(R), McRae's, Meier + Frank, Northern Tool + Equipment, Panopoulos,
Phil Stefani's 437 Rush, Proffitt's, Regis Salons(R), Saturdays(R),
Smartstyle (R), The Smith + Wollensky Restaurant Group restaurants (Smith +
Wollensky in ten cities around the country, Cite, Maloney + Porcelli, Park
Avenue Cafe, The Post House, and Quality Meats opening spring 2006),
Sportmart(R), Riva, Robinsons-May, Staples(R), TGF Hair Salon(R),
Timberland(R), Trade Secret(R), Total Golf Store and Tuscany.

toolkits intrigue

In a quality
sample of only 5 calls, for example, one call monitored when the agent was
having an off day would abnormally degrade a good agent's performance rating."
TargetQM is part of the VirtualLogger family of call center recording and
monitoring services, which provide call recording and monitoring on a monthly
"pay as you go" basis.

toolkits laughter

In the cross-sell example, for
instance, TargetQM can be employed not only to find the occurrence of cross
sell opportunities, but the supervisor can save the recordings and share them
with agents for training purposes. VoiceLog provides service to more than 60% of North America's
telecom companies as well as most electric and natural gas utilities using
TPV.net . The choice
available insures that nearly every employee can find what he or she wants or
needs. Once received, either online or
by mail, Hallmark Insights then issues the merchant gift cards and
certificates within 24 hours ., provides meaningful, memorable and measurable
incentive solutions for employee reward and recognition programs, sales and
dealer programs, health and wellness programs and consumer programs.

grupe supervisors

"TargetQM
eliminates the issue of statistical invalidity, and gives call centers a cost-
effective and powerful way to focus on the behaviors they really want
addressed. Hallmark Insights Adds New Merchant Choices to Help Motivate and Engage

MINNEAPOLIS, (FOR EMPLOYEE APPRECIATION WEEK --
April 24 , 2006) Have you rewarded an employee who's done well for your company
this year? Employee Appreciation Week is a great time to celebrate your top
performers.

amtek supervisors

"TargetQM was designed to address this shortcoming by providing a tool that
focuses a supervisor's ability to improve quality monitoring efforts.

This proprietary
technology makes the process seamless for merchants.

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"Our growing group of merchant partners help managers and human resource
departments better reward their high-performing employees with more than 350
gift certificate and card options," says Heather Teskey, vice president of
marketing and customer relations at Hallmark Insights in Minneapolis."

The New Merchants Joining Hallmark Insights:
Hallmark Insights welcomes the following new merchants to their growing
list of gift card and certificate offering: AMC Theatres(R), Beauty
Express(R), Belk, Best Cuts(R), Blain's Farm + Fleet(R), Blue Nile(R),
BoRics(R), Carlton Hair International(R), Claim Jumper Restaurants, Foley's,
Famous-Barr, Filene's, Gart Sports(R), Great American Days(R), Hairmasters(R),
Harry and David(R), Headstart, Hecht's, Holiday Hair(R), Jean Louis David(R),
The Jones' Store, Kaufmann's, L.

laughter supervisors

- Advancing the State-of-the-Art in Quality Monitoring

GAITHERSBURG, Md.
TargetQM powered by CallMiner, a leader in the speech analytics market, is
designed to identify calls that meet a call center's specific quality
objectives .

supernova getahead

Then, rather than listening to random samples, VoiceLog Quality
Agents focus on those calls that provide the most relevant information to help
agents improve their performance and better serve their customers.voicelog.
"Merchants who join the Hallmark Insights gift cards and certificate
offerings are able to reach new consumers that often purchase more than the
amount of their gift cards," says Teskey.

grupe audiotapes

com/cgi-bin/prnh/20060403/CGM006LOGO )

Study Shows Gift Cards Are Used As Incentives More Than Half The Time
According to a "2005 Incentive Study" conducted by the Incentive
Federation last spring, gift cards and gift certificates are used by 62% of
all non-sales recognition and motivation programs in North America.
Hallmark Insights integrates directly with the merchants' own systems to
issue gift cards and certificates on their behalf.

jwa laughter

ingenuity fierce

) The
result is more targeted evaluations that directly address the Key Performance
Indicators a call center wants to improve. VoiceLog is also a two-
time INC 500 award winner.

fierce intrigue

newscom.

insead supervisor

, VoiceLog LLC, the world leader in
On Demand Call Recording and Monitoring, today announced the availability of
its TargetQM service, the world's first quality monitoring process that
leverages the power of speech analytics to target calls for evaluation . VirtualLogger has been named 2004 "Product of the
Year" by Communications Solutions magazine and received the "CRM Excellence
Award" by Customer Inter@ctions Solutions magazine. "We're
affiliated with Hallmark, the leader in inspirational moments, so we offer a
good group of national and local merchants who understand the appeal of gift
cards and certificates in this growing marketplace. Hallmark
Insights solutions combine the convenience of Internet shopping with
easy-to-use service to promptly deliver personalized awards redeemable for
gift cards and gift certificates to more than 350 of the nation's leading
retailers, catalogs, restaurants, travel providers, entertainment companies
and more. For more about Hallmark Insights, visit online at
http://www.

supervisor supernova

"With TargetQM , we're bringing a new level of performance to Quality
Monitoring," said Cindy Hamilton, Vice President at VoiceLog.
In addition to its quality monitoring and call recording business,
VoiceLog is the world leader in Third Party Verification and transaction
recording.
(Logo: http://www .

toolkits audiotapes

Using TargetQM, the call center can zero in on specific categories of calls
for all agents to get an accurate measure of how agents are performing and how
the customer is responding.
Employees can redeem their award for gift cards or certificates online
24-hours a day, or simply fill out a redemption form and drop in the mail,
which can take up to two weeks for delivery.

toolchest demanding

"
Random sampling of calls makes it unlikely that supervisors can focus on
the agent behaviors that call centers seek to improve.

Employee Appreciation Week is a Good Time to Reward Your Top Performers

With a variety of categories and an impressive list of merchants,
Hallmark Insights continually strives to meet the needs of every employee and
customer by adding new merchants.

hells toolkits

A
statistically powerful sampling plan could cost a call center over $3,000 per
agent per year."

Geographical Access , Variety and Premium Offerings Available:
Each year, Hallmark Insights finds merchants who offer geographical
access, category variety and premium product offerings to add to their
impressive list of retailers, services, restaurants and other gift
certificates and gift cards.

supernova videomedia

VoiceLog Announces TargetQM(TM)

"Sampling only a small number of calls per month does little to improve
operations or the customer experience," said Jim Veilleux, CEO of VoiceLog.
For more information visit http: //www.

supervisor fierce

Using TargetQM with speech analytics, a significant sample of 100 calls per
agent can be captured for about $10, then deliver the relevant calls to
trained and experienced VoiceLog Quality Agents for further analysis and
evaluation. "Not only is this a great market
for merchants, a Premiere Choice Award from Hallmark Insights offers the right
number of stores, services and gift options that make a meaningful reward for
employees or customers.

negotiating laughter

Honored employees can then select gift cards and
certificates from the 350-plus merchants in full value of their reward, or
divide their reward into smaller increments between several merchants.

About Hallmark Insights:
Headquartered in Minneapolis, Hallmark Insights, a wholly owned subsidiary
of Hallmark Cards , Inc.

fierce videomedia

And, because TargetQM is available for any call center, regardless
of its call recording equipment , we're in a position to help the entire
industry.

laughter ingenuity

Since quality monitoring can cost between $5 and $30 per call, increasing
the sample size is not a viable alternative for most call centers .

jwa negotiating

com .

attainment laughter

The average call center samples between
5 and 7 calls out of an agent's 1,000 calls or more per month.
From Timberland(R) and Sportmart(R) to AMC Theatres(R), this new group of
new merchants includes 11 new department stores, more than 15 hair salons
under the Regis(R ) Corporation umbrella, more restaurants, home and garden
retailers, sports shops and a national movie theater chain.