com/cs350 or call Seth Frittsat
212.967. Using proven Microsoft technology, Digital Pharma
illustrates how organizations can achieve speed-to-insight and
value -for-cost: two distinct industry imperatives that lead the way
for transformation. CHAPEL HILL , N.

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Strategic Clinical Outsourcing to Provide Biopharma Executives with Exclusive Insight Into Tomorrow's Clinical Drug Development Outsourcing Strategy October 2

com or call
212.0095,
ext . More information can be found at
http://www. These
thriving companies establish courses of action that include detailing
processes for sales forecast development, customer segmentation, and sales
force incentives.
Visit http://www.

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The meeting will then divide into three
concurrent tracks that explore: Outsourcing Decision Analysis, Optimizing
Outsourcing Processes and Designing and Managing Exceptional Partnerships.htm .

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The event, developed BY
biopharma executives FOR biopharma executives, will feature panel discussions
by over 70 industry leaders!
The two day information and networking event will kick-off with keynote
presentations by former Lockheed Martin and Accenture executives who will
share their insights on other industries best practices for outsourcing. ProClarity (R) is a recognized provider of business
intelligence (BI) tools designed to help healthcare and pharmaceutical
companies improve operational performance through enhanced patient and
prescription management . As a result, they've recognized success in combining sales,
marketing, and advertising efforts seamlessly to establish efficient strategy
throughout a product's life cycle.

delphin denison

srinstitute.

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We
will then look at how these insights can help improve outsourcing practices
for clinical drug development. To learn more, visit www.com for more information.

ABOUT BEST PRACTICES , LLC + THE GLOBAL BENCHMARKING COUNCIL
Best Practices, LLC is a research and consulting firm that studies the
best business practices, operating tactics and winning strategies of world-
class organizations.

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967.
"The functionality of ProClarity's analytic tools is a great
example of how technology can speed up customer insights, and
therefore accelerate business decisions and operational enhancements"
said Steve Shihadeh, general manager, Microsoft Healthcare and Life
Sciences.

Speakers and presentation topics include:
* Xerox -- Xerox's One-to-One Marketing Strategy
* Eli Lilly -- Brand Equity and Marketing Measurement
* HP -- HP's Go-to-Market Strategy , Channel Strategy, and Use of Partners
* CenterPoint Energy -- Marketing Case Study
* Intuit -- Channel Optimization: Building a Customer-Centric Telesales
Strategy
* Teradata -- Customer Segmentation and Revenue Generation

Limited space is available to join Fortune's top executives in Toronto.

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"ProClarity has an excellent grasp of what Microsoft Digital
Pharma is all about with tools that deliver on that vision.com/healthcare

About ProClarity Corporation

ProClarity Corporation's industry-leading application development
platform allows organizations to build sophisticated, custom analytic
solutions that enable decision makers to make more insightful choices
faster. Comprised of over 50 of the world's most respected
companies, including dozens of companies from Fortune's Top 500 list, the
Global Benchmarking Council is a research membership service that offers
benchmarking and networking opportunities for industry-wide members seeking
business solutions.

deloitte delphin

Project Team Decision-Making
* Alternatives to Full-Service Outsourcing
* Advantages and Disadvantages of Standardizing Processes
* Ensuring Efficient Communication and Issue Resolution
* Streamlining Outsourcing Processes
* How to Get Your Staffing Right: Contract Provisions and Real-Life
Perspectives
* Can We Improve the Change Order Process
* Defining Roles and Responsibilities
* Using Performance Metrics to Achieve Results
* Creating a Win/Win Relationship

To register or for more information about the event, please visit the
event website at: http://www.967. With ProClarity analytic
tools, these organizations are able to perform detailed analysis of
customer and prescription data to identify both cost-saving and
operational improvement opportunities.

About Microsoft Digital Pharma

Microsoft Digital Pharma is a comprehensive solutions framework
that enables pharmaceutical companies to drive innovation across the
enterprise and address specific value-chain capability enhancement
requirements.

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0095 x256
To become a speaker or to submit a proposal, please contact Seth Frittsof
the Strategic Research Institute at sfritts@srinstitute. We look forward to working with Microsoft on this
initiative to enhance the performance of pharmaceutical and healthcare
businesses with unique business intelligence solutions.

facilitators revenues

"
ProClarity 6 is an enterprise-class analytic platform designed to
enhance IT productivity and performance, while providing organizations
with a comprehensive understanding of corporate operations and the
tools for proactive business management. These solutions dramatically speed the decision -making process
through the use of innovative real-time analytic technologies,
patented visualizations , web-like navigation and powerful
calculations.

A full conference agenda and registration information may be found
at http://www3.globalbenchmarking.com or please contact Cecilee Page at
(919) 767-9257, cpage@best-in-class.

kehitys denison

Some of the topics we will cover include:

* Evaluating Your Company's Core Competencies
* Financial Considerations for Outsourcing
* Corporate vs." The ProClarity Analytic
Platform provides a robust foundation from which customized analytic
applications can be developed to meet the unique BI needs of
pharmaceutical and healthcare businesses .

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Headquartered in Boise, Idaho, ProClarity has regional
sales and services offices throughout North America, Europe and
Asia-Pacific.

Eli Lilly Xerox HP and Other Top Companies Convene to Discuss Effective Sales and Integrated Marketing Strategies

" This collaboration of speakers, brought
together by the Global Benchmarking Council (GBC) of Best Practices, LLC, will
share processes that many of Fortune's Top 500 companies follow to market
their products and services effectively.com/ge293.

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572 ., Top executives from some of
the world's most respected organizations will convene May 18-20 to discuss
advances in demand generation through improvements in "Integrated Marketing
and Sales Force Effectiveness.

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PHILADELPHIA, "Strategic Clinical Outsourcing,"
organized by the Strategic Research Institute is scheduled to take place
October 24-25, 2005 at the Loews Philadelphia Hotel .microsoft.best-in-class.

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"ProClarity has had the opportunity to help many
of these types of businesses significantly improve their operations
and identify savings through the detailed analysis of patient and
prescription data.

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ProClarity Announces Support for Microsoft's Digital Pharma Initiative

"
Microsoft Digital Pharma addresses two fundamental capabilities
critical for future business success in the pharmaceutical industry:
"speed-to-insight" and "value-for-cost.proclarity.
Through presentations, case studies, and roundtable discussions the Global
Benchmarking Council will facilitate in-depth analysis of the entire marketing
process, from Market Research to Close .

sloan kehitys

Founded in 1995, ProClarity supports more than 2,000
customers globally including Roche, Barnes + Noble, AT+T,
Hewlett-Packard, The Home Depot, Reckitt Benckiser, USDA and Wells
Fargo.com

ProClarity is a registered trademark, and the ProClarity logo is a
trademark, of ProClarity Corporation .

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Business Editors

BOISE, Idaho----

ProClarity Analytic Platform and Microsoft -based Technology
Enhance Pharmaceutical and Healthcare Businesses with
Best -of-Breed Business Intelligence Solutions

ProClarity Corporation, a leading provider of analytic application
technology for the enterprise, today announced support for Microsoft's
Digital Pharma initiative, a practical vision and solutions framework
which enables pharmaceutical and life sciences companies to realize
their full potential by increasing speed-to-insight and
value-for-cost.

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com or call 215. Other marks referenced herein
are the service marks, trademarks, or registered trademarks of their
respective manufacturers.
Developing an integrated marketing strategy is essential to the successful
introduction of a product or service in an often-saturated market.
Make plans now to glean insights on best practices in creating an effective
sales and marketing strategy.

deloitte experiential

com or call 212.

facilitators organisational

sloan deion

0095, ext 256

For more information on how to become a conference sponsor or exhibitor ,
please contact Paul Geigertat pgeigert@srinstitute.1401
For more information on how to become a media partner, please contact
Cheryl Kahan-Radhuber at ckahan-radhuber@srinstitute.
"Pharmaceutical and healthcare organizations have unique business
intelligence needs because they deal with such massive amounts of
complex data," said Clay Young, ProClarity senior vice president of
strategic marketing.