Specializing in leading-edge
benchmarking research, Best Practices, LLC probes critical issues that drive
organizational impact, influence and efficiency.

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Achieve and Sustain Market Leadership for Your Pharmaceutical Brand

htm , prioritizes key clinical,
marketing and sales differentiation key success factors that most impact
brands' ability to achieve and sustain market leadership. The study
highlights:
* Factors that can drive your pharmaceutical brand, regardless of its
clinical differentiation , to the levels of proven winners.com/rr554.

ABOUT BEST PRACTICES, LLC
Best Practices , LLC, conducts work based on the simple yet profound
principle that organizations can chart a course to superior economic
performance by studying the best business practices, operating tactics and
winning strategies of world-class companies.Industry's Leading, Turnkey Tools for Managing Performance, ROI for All Total
Reward, Recognition and Incentive Programs

CHICAGO, Prosperiti , a technology and services
company that helps businesses quantify, measure and track performance , reward
and incentive initiatives, now offers two new products that manage all
programs enterprise -wide. We focus on consulting services to help you develop the
right solution, offer enterprise technologies to ensure you have the ability
to execute the solution, have proven implementation methodologies to deliver
it, and then help you quantify the return-on-investment," said Kimberly
Smithson, Prosperiti co-founder, VP of Business Solutions and Past-President
of the National Association for Employee Recognition, "Any reward can be
plugged into our platform.

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com to learn more about this or
other research on brand management. The Dividends
platform is a truly differentiated offering that enables organizations to
consolidate all programs throughout the enterprise within a single
application .

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htm .

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Prosperiti's New Rewards Recognition Products Deliver Enterprise-Wide Solutions to Improve Program Efficiency Employee Productivity

Among other returns, companies can immediately benefit from
reductions in program administrative costs and significant improvements in
alignment between business strategy and total reward programs. "Prosperiti's new products meet this
pressing need and also open the door to integrating these workforce programs
with other enterprise-wide activities such as total quality initiatives and
balanced scorecards.com .

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With the
knowledge provided in this study, marketing teams can empower themselves to
shape the destiny of a brand. Contact Connie Tillman at
(919 ) 767-9256 or at ctillman@best-in-class.

Points can be exchanged for any type of reward the company defines:
merchandise, travel, gift cards, time off, preferred schedules, training
classes , whatever works best for their business. It's a big step forward
towards our goal of delivering end -to-end enterprise performance management
and total reward solutions.

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"Achieving + Sustaining Pharmaceutical Brand Leadership," available online
at http://www3.

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C.best-in-class.
"Prosperiti is uniquely positioned in the marketplace. They are scalable to the size of the
business and feature customized solutions that can include scorecards,
dashboards, performance observation tools, data analytics and automated
reports.

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"Our clients increasingly want more integrated solutions that will enable
them to align employees' performance with their strategic business
objectives ," said Robert Friesen, Prosperiti co-founder and General Manager.

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best-in-class. From facilitating peer -to-
peer networking and conducting customized benchmarking research to providing
on-demand best practices, Best Practices, LLC offers solutions for all your
benchmarking needs."
The products are part of Prosperiti's Workforce Performance Suite, which
features the industry's most advanced software combined with expert consulting
services to boost employee productivity.

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"
Both products are affordable and easy to implement -- they can often be up
and running in two weeks or less.

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Based on primary research with top marketing executives at the world's
biggest pharmaceutical companies, the study includes these executives' success
stories, proven tactics, and winning brand strategies insights.

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Using the Program Design Wizard, companies can create, develop
and edit programs for business units, departments and teams across the entire
company while maintaining a portfolio of performance programs in the Program
Library. We're not about
the toasters and TVs. By being reward-agnostic, we create tremendous
value for our clients.

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Often overlooked or buried deep in the corporation, recognition, reward and
incentive programs for large companies can easily run in the tens of millions
of dollars of unmonitored spending on employees, distributors, suppliers and
others.

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For more
information, contact: Kimberly Smithson, co-founder and VP Business Solutions ,
Prosperiti, 11 S.

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These
administrative improvements alone often ensure breakeven on program costs in
under a year."
With Prosperiti Rewarddividends management can track, measure and reward
multiple employee performance programs using points, a tender-neutral
currency. Prosperiti
Recognitiondividends adds features that allow anyone in an organization --
from executives to front-line employees -- to recognize outstanding
performance on the part of a co-worker or direct report.

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CHAPEL HILL, N., What made pharmaceutical
brands such as Lipitor and Celebrex gain the #1 spot in the competition? How
can your brand repeat their success? "Achieving + Sustaining Pharmaceutical
Brand Leadership," a study by pharmaceutical research firm Best Practices,
LLC, reveals success factors that propelled pharmaceutical products to best-
in-class status.
"With our new products , they can set expectations, track events and drive
business-focused results across the enterprise .prosperiti.

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* Proven tactics and activities that can help achieve continuous success
and market share growth for you brand. For over 10 years, our highly credentialed research staff
has conducted primary research exclusively for our Fortune 500 client base.

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Download an excerpt of this study online
at http://www3.

About Prosperiti
Prosperiti is the leading provider of enterprise performance management
and total reward systems.

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Through a combination of leading-edge products and
consulting services, Prosperiti helps companies design, implement and manage
powerful enterprise-wide performance and total rewards programs.

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com/rr554.
The powerful turnkey applications, Prosperiti Rewarddividends and
Prosperiti Recognitiondividends, are the first to give executives a practical
way to monitor their return on investment for all their total reward programs. LaSalle, Ninth Floor, Chicago, IL 60606, phone
(630) 215-9579, http://www.

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In addition to integrating these disparate programs under one system,
Prosperiti's products provide front-line managers and employees the
information and tools required to achieve performance goals and boost
productivity.
"Although collectively companies spend billions on reward and recognition
programs each year, it's been difficult for senior executives to get a big-
picture, real-time view of the success of total reward program investments"
says Chuck McDonald, Managing Director of Research with Advanced Equities in
Chicago and Prosperiti Board Member. Prosperiti supports these applications with a full range of flexible
services, including program analysis and development, software implementation ,
project management and quantifying the return-on-investment for programs.

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