"

About DHS Science + Technology
DHS leads the unified national effort to secure America by preventing and
deterring terrorist attacks and protecting against and responding to threats
and hazards to the nation.

facilitating reframing

Additional topics covered include:
- Link Best Practices to Strategy Fulfillment
- Best Practice Identification Systems
- Best Practice Recognition Systems
- Best Practices Communication
- Best Practices Knowledge Sharing System
- Ongoing Nurturing of Best Practices
- Seven Models of Intellectual Asset Measurement
- Corporate Profiles of Leading Knowledge Management Companies

Read more about this benchmarking research in our complimentary study
summary, which includes sample best practices:
http://www3.

comMeasuring Marketing

"Today's marketers are increasingly challenged to 'connect the dots'
between their marketing efforts and business outcomes.com

balanced cognition

webcasts revitalization

From facilitating peer-to-peer networking and conducting
customized benchmarking research to providing on-demand best practices, Best
Practices, LLC offers solutions for all your benchmarking needs. In 2004, the company published "Measure What Matters:
Reconnecting Marketing to Business Goals," and introduced Envisage, an
online suite of marketing tools. WASHINGTON , ICOR Partners, LLC, a boutique
provider of strategic government management consulting services , announced
today that it has been awarded a contract by the U.

alder reorganization

Language analysis tools were used to detect patterns and insights.
- To promote best practices performance and deployment, one leading
insurance company has developed a creative program by which employees
are eligible to win Best Practice Awards for $1,000 each.

-- Just twenty-seven (27%) percent of the business executives and
managers in the survey reported they have training budgets for improving
their team's ability to set, track and report on performance indicators for
marketing . For more information, visit http://www.

corporates alder

Available online -- with a
complimentary summary at http: //www3. The results
also suggest that managers are feeling increasing pressure to better
understand and track the complex, multi-faceted contributions that
marketing makes on business goals. By having good
marketing metrics in place, marketers can demonstrate their progress and
strategic contributions .8 million.

reframing organizational

com/re362.

According to the online survey conducted by VisionEdge Marketing, Inc.

About VisionEdge Marketing, Inc. Founded in 1999, VisionEdge Marketing is
located in Austin, Texas.

scorecard alder

"

Other key findings include:

-- Fifty-five (55%) percent of the respondents said the rate of customer
acquisition was the performance indicator most commonly reported to upper
management and board of directors. Of the participants, 16% had C-level titles,
50% had marketing titles and 8% were in sales.icorpartners.

corporates revitalization

Nearly 10% (101 companies)
completed the online survey .

coretech transformation

best-in-class. As a result, over a period
of 4 years, the percentage of leaving clients dropped by more than
half., a
business-to-business metrics-based marketing company, 59% of the
respondents consider measuring marketing performance to be one of the
top-three priorities for their company this year. Department of Homeland
Security's (DHS) Science + Technology Directorate (S+T) to provide Enterprise
Portfolio Management consulting, advisory and software configuration services.

About ICOR Partners, LLC
ICOR Partners, LLC, a boutique provider of strategic government management
consulting services, helps its clients solve their most critical strategic ,
organizational, operational and technical challenges.

scorecard wharton

htm . S+T
conducts its mission in various areas, or portfolios, organized into three
main categories: (1) Countermeasures; (2) Support to Department Components;
and (3) Cross-Cutting. ICOR's collaborative,
execution-focused approach empowers government agencies to achieve and sustain
organizational success by linking their investments and execution activities
to their strategic objectives.

cognition coretech

C., Proactive best practices sharing
continues to be a popular way to optimize organizational resources in the face
of tight budget constraints .

restructuring corporates

- One financial services company codified the expertise of its best
account managers using a software program.
They are pioneers in working with companies to establish marketing metrics ,
market and customer intelligence, new market opportunities, product and
company positioning strategies , and customer acquisition and retention
initiatives.

This directory will include coverage for a broad range of theories, applications and resources related to business and organizational transformation including: Reengineering; Reorganization and Organizational Design; Organizational Improvement; Process Improvement

alder organizational

Or, contact Susan Silverstein at
(919) 767-9251 or at ssilverstein@best-in-class.com .

www. "This opportunity expands our support of DHS and the homeland
security mission, and establishes our leadership in strategic portfolio
management and related services in the Federal sector.

corporates webcasts

For more
information call 919 -403-0251 or visit http://www3.
A recent research survey among business and
marketing executives revealed a high level of interest in improving their
organization's ability to measure marketing performance.S.

revitalization outcomes

Employees
nominate themselves or are nominated by others by documenting in
writing a one-page description of a best practice that resulted in a
high level of customer satisfaction. Marketing metrics provide measurement points and
feedback linked to annual organizational goals that both management and
shareholders are seeking," said Laura Patterson, president of VisionEdge
Marketing.com) is a strategic and
metrics-based marketing consulting firm that excels at helping
business-to-business companies strengthen their competitive advantage and
accelerate their ability to acquire, keep, and grow profitable customers.

restructuring organizational

VisionEdge Marketing (www.

transformation turnaround

CHAPEL HILL, N. To Xerox, this connection was clear after
managers surveyed 200 customer service engineers and conducted in-depth
interviews with 45 of them, asking about co-workers, strengths, problem-
solving approaches, attitudes about teamwork, and information sharing
behaviors.S.

corporates wharton

Knowledge Management of Internal Best Practices, a benchmarking report by
Best Practices, LLC , focuses on developing systems for effective knowledge
transfer and intellectual asset management .visionedgemarketing.

-- Sixty-five (65%) percent of the survey respondents have plans to
conduct or want to conduct an audit of their marketing metrics in 2005. The remaining 26% had a
range of other titles.

ryder organizational

Knowledge Management Excellence: Trends in Internal Best Practices Sharing

The portfolio
management capability will enable S+T to prioritize, select and manage R+D
investments that best support the DHS mission based upon a balanced view of
key metrics, including risk, life -cycle costs, strategic alignment and program
health.
"This initiative represents the Science + Technology Directorate's
continued commitment to combine world-class science, engineering and research
with leading management practices," stated Wayne Simmons, Managing Partner of
ICOR Partners. ICOR's tailored industry best-practices and
innovative methodologies provide clients with "top-down " and "bottom-up"
solutions that provide both long-term strategic benefits and immediate
operational improvements.com.

The Business Transformation category is a directory of resource sites pertaining to the planned reframing, redesign, restructuring, revitalization and renewal of organizations.

choo turnaround

com/re362 . Despite this high
priority, only 9% of the survey respondents were somewhat satisfied with
their company's ability to set and monitor marketing metrics.
The total estimated value of the contract and options is $9.

CONTACT: Keary Crawford of ICOR Partners, LLC, +1-703-684-1840,
kcrawford@icorpartners .

wharton bpr

Also included, are corporate profiles of leading knowledge
management companies such as AstraZeneca , British Petroleum, Roche and Xerox.
For example, the following insights emerged from this research:
- A leading banking company experienced first year cost savings of more
than $3 million through on-going best practices identification and
alignment with key strategic indicators such as the efficiency ratio.

ABOUT BEST PRACTICES, LLC
Specializing in leading-edge benchmarking research, Best Practices, LLC
probes critical issues that drive organizational impact , influence and
efficiency.

PRESS RELEASE Businesses Still Tackling How to Measure Marketing's Value

reengineering corporates

htm -- this
report benchmarks cross-industry knowledge management practices of the world 's
leading companies. "The challenge is for marketers to move from measuring
marketing efficiencies to linking marketing to business performance.
ICOR will provide a variety of strategic management consulting services
and a configuration of Prosight Portfolios(TM) software to support S+T's
Research , Development, Test and Evaluation (RDT+E) process. ICOR Partners, LLC is headquartered in Alexandria ,
Virginia.

restructuring cognition

best-in-class.com/ .visionedgemarketing.

ICOR Partners LLC Awarded $9.8M Contract by the U.S. Department of Homeland Security for Enterprise Portfolio Management Services

The Science and Technology Directorate (S+T), the
primary research and development arm of DHS, conducts, stimulates and promotes
research, development, testing, evaluation and timely transition of homeland
security capabilities to federal, state and local operational end-users.

alder workflow

best-in-class. Most companies
appear to be moving from activity-based metrics to more operational metrics
to measure marketing and remain primarily focused on customer acquisition
as the most important measure of success.

About the online survey

During January and February of 2005, VisionEdge Marketing sent survey
invitations to 1,024 companies in the U.