"This information is also useful in determining a product's
competitive positioning, which includes the product's price positioning and
promotional strategy.pharmamarketresearch. Mr. Orasi Global Services, a division of Orasi Software, helps clients
manage and deliver the highest quality products through training and services
that support best -of-class technologies for enterprise product management,
enterprise testing and performance management .

highest measure

The report contains market research
budgets, staffing, strategies and tactics from 19 top pharmaceutical companies
including Bayer, Eli Lilly, Pfizer, Procter and Gamble Pharmaceuticals and
Wyeth.

measure governments

For more information
visit: http://www.

ocs competitive

Evangelista's customized research work in competitive
intelligence, cardiovascular marketing, market research, and key opinion
leader management practices are currently in place at several Fortune 500
companies.

measure midwest

aeanet.

pty decision

, A recent study
indicates that 87% of pharmaceutical companies supplement standard market
research activities by collecting competitive intelligence, allowing them to
better position their products against competitors' efforts, according to a
study released by pharmaceutical intelligence firm Cutting Edge Information.com .

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87% of Pharmaceutical Market Research Teams Collect Competitive Intelligence

For more information on this report or
to learn about other Cutting Edge Information research, contact Elio
Evangelista at elio_evangelista@cuttingedgeinfo .aeanet.

midwest environments

C.
Nick Kavadellas, Orasi's president and CEO, will be presenting a company
overview at the Forum.com .

competitive overmouse

"
Joining Orasi are 17 other companies from North Carolina, Florida and
Georgia , including Alogent Corporation, Biltmore Communications, CompeteNet,
Covelight Systems, EGT, FTRANS Corporation, Informiam, Integrian, Invistics,
LightYear Technology, MailNet Services, Qcept Technologies , Redmap Networks,
Vesdia Corporation, Vocalocity, WiDeFi and Xytrans.

midwest organisational

RESEARCH TRIANGLE PARK, N.
Founded in May 2002, Orasi enables organizations to gather and prioritize
feedback for customer-driven product development and large scale software
implementations.

pty stop

About AeA
AeA, founded in 1943, is a nationwide trade association that represents
all segments of the technology industry and is dedicated solely to helping our
members' top line and bottom line.

otr measure

ATLANTA, Orasi Software, a customer feedback
software and professional services company, has been selected to present at
the 2005 AeA Venture Forum, the southeast's premiere venture meeting, in
Greensboro , Georgia this month.com, call 678-819-5300 or
visit http://www.

organisational ocs

Over the last few years, there has been a trend in the pharmaceutical
industry of companies integrating the collection of competitive intelligence
with market research to create a comprehensive strategic plan for the release
of a new drug.

visualization omni

com or 919-433-0214.org/ventureforum .

highest roi

orasi.

omni midwest

Orasi Software Selected to Present at the AeA Venture Forum

onsphere competitive

"
"Pharmaceutical Market Research: Decision Support for Brand Growth,"
available at http://www.pharmamarketresearch.

evaluate delivering

com , contains more than 250 metrics and
details how top companies allocate resources, develop strategy and conduct
effective market research activities. "It's an honor to attend this prestigious investor
conference and present IdeaScope, our flagship technology that was developed
to meet product managers' challenges of gathering and validating customer
feedback . The company's proprietary applications and vendor
technologies enable organizations to improve the product development
lifecycle.

delivering objective

To request specific details
about Orasi Software, email info@orasi .

measure competitive

For more information, please visit http://www.

evaluate onsphere

"Competitive intelligence information helps companies anticipate market
changes, and even more importantly, anticipate their competitors ' reactions to
these industry events," said Elio Evangelista, senior analyst at Cutting Edge
Information .

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Competitive intelligence includes almost any information on
competitors' products, positioning , prices, organizational structures and
strategies. We do this in partnership with our small,
medium and large member companies by lobbying governments at the state,
federal and international levels , providing access to capital and business
opportunities, and offering select business services and networking programs.org .

About Orasi Software, Inc.

measure evaluate

visualization objective

Senior Analyst Elio Evangelista is a research project leader with Cutting
Edge Information.

otr pty

"Pharmaceutical Market Research: Decision Support for Brand Growth"
showcases metrics and real-life techniques for bettering the efficiency of
pharmaceutical market research departments, in three areas:
*Structure and Investment - budgets, sizes and structures of major
pharmaceutical market research teams
*Market Research Strategy - Setting objectives and plans to support key
development activities
*Market Research Activities - Translating strategies into actions

To download the online summary of this 146-page report,
visit http://www.
The conference will take place at the Ritz -Carlton Lodge at Reynolds
Plantation on March 15-16.