-- Even lower-than-market ticket prices created on the spot in partnership
with the airlines by cFares' patent-pending dynamic pricing engine; and
-- cAgent - a patent pending name-your-price service that puts all other
name-your -price services to shame-conducts a continuous search of
cFares' unique inventory to find a target fare and then holds the
ticket for 24 hours and allows a member to view full ticket details
before purchasing.com," said Paul Matsen, Delta's chief
marketing officer."
As Delta transforms to be more customer focused, it now gives customers
the flexibility to search for Delta's lowest published fares on delta.com."
Alaska Airlines conducted a comprehensive due diligence process
before selecting Siebel Business Analytics.

lanyon referring

These unique attributes make cFares a valuable partner to Singapore Airlines
in helping us deliver exceptional travel values to our customers.com and
flysong.
Alaska Airlines uses a proprietary customer relationship
management (CRM ) solution to manage its customer data.

datacom dynamically

- SkyMiles mileage calculator - SkyMiles members can easily find the
mileage required for an award ticket between their chosen origin and
destination on delta. Detailed results include miles required,
cabin, operating airline , award codes and rules/restrictions.

The airline soon will re-launch its delta.
Delta Air Lines is the world's second-largest airline in terms of
passengers carried and the leading U . Better
insight into customers and marketing program metrics will also enable
Alaska Airlines to drive improvements in cross-selling and up-selling.

mileage crs

"You will not see these kinds of fares or services anywhere else on the
Internet," said cFares Founder and CEO Vajid Jafri."

Must Be a Member
To buy discount tickets listed on cFares, consumers will need a cFares
account . There are two levels of membership available: Gold and Platinum.
cFares offers a free Gold membership that allows travelers to purchase the
best publicly available Internet fares and the use of cAgent-cFares' new
name-your price service.
domestic flights, delta. (Nasdaq:SEBL), a leading provider of business
applications software, today announced that Alaska Airlines has
selected Siebel Business Analytics as a key component of its
customer-focused strategy. "With advanced business intelligence
capabilities, we will take our commitment to the customer to the next
level designing services and programs that provide the greatest value.siebel.

ticketing dynamically

The dynamic pricing capability delivers one-of-a-kind custom pricing to
consumers unavailable anywhere else on the Internet. domestic
reservations by adding or changing flights, choosing alternate dates,
times or cities; and paying change fees with a credit card or
electronic credit.
- Other airline check -in - In addition to checking in for Delta's U.
Delta's new Risk-free Cancellation policy applies to tickets purchased at
the time of booking directly from Delta for travel from the United States , the
U. Virgin Islands, Puerto Rico and Canada. Once purchased, these tickets will not be eligible for
cancellation under the Risk-free Cancellation policy. Siebel Systems' sales and service facilities
are located in more than 30 countries.

loyalty lowest

, cFares, your inside
connection for worldwide travel, today introduced a breakthrough Internet
travel service whose members will typically save hundreds to thousands of
dollars on international airfares compared to ticket prices offered on
Expedia , Travelocity or Priceline.
cFares also works with leading airline partners to offer point-of -sale
discounts dynamically and further deliver exceptional pricing to consumers.com can quickly make changes to existing U.S.

gds crs

cFares Beats Major Internet Travel Sites' Airfares by Hundreds to Thousands of Dollars

carrier across the Atlantic, offering
daily flights to 484 destinations in 87 countries on Delta, Song, Delta
Shuttle, the Delta Connection carriers and its worldwide partners. Fares, offers and rules
are subject to change without notice.
Deployed throughout Alaska Airlines' marketing organization, the
solution will be seamlessly integrated with Alaska Airlines' internal
customer management systems and also incorporate data from Sabre, the
widely used electronic travel network . are
included in its Annual Report on Form 10-K, Quarterly Reports on Form
10-Q and its other filings with the Securities and Exchange
Commission, which are available at www.

pharos outsourced

"Based on our 20 years in
the business, we also think we've built a Priceline killer by eliminating the
blind buying that consumers hate. cFares ensures the best overall results and flexibility for
the consumer by searching the widest base of airfare inventory. The
company's proprietary continuous search and dynamic pricing technologies
enable cFares to offer unique value-added services that benefit both travelers
and airlines. For more information about cFares, visit http://www. This included a thorough
evaluation of alternative solutions, development of product
prototypes, technical and scalability assessments , and in-depth
architectural reviews. Among the expected benefits to
marketing professionals are deeper customer insight and targeted,
data-driven marketing programs, yielding higher success rates of
mileage plan, hotel, car rental, and vacation promotions.com/analytics

About Siebel Systems

Siebel Systems, Inc.

industires ticketing

cFares is the first Internet travel service to give consumers access to:

-- Wholesale, consolidator and discount airline inventory never before
offered on a single site; these fares can have discounts of more than
50% versus standard fares. "We welcome
Alaska Airlines, a true industry innovator, as a new Siebel customer,"
said Paul Rodwick , Vice President of Marketing, Siebel Business
Analytics. and may be
registered in certain jurisdictions .

lanyon computerised

cfares.com and save valuable time during their travel experience.com web site that will feature a
new , fresh look and provide better navigation for Delta's online customers., U. After that, the fare rules for the ticket
purchased will apply.

Siebel is a trademark of Siebel Systems, Inc. Further information on potential factors that
could affect the financial results of Siebel Systems, Inc.

Siebel Systems assumes
no obligation to update the information in this press release.

homecare reconciliation

Since
airfares vary significantly over time, this allows cFares to search repeatedly
on the consumer's behalf until it comes up with a suitable match. The company's relationships with the world's top airlines and
ticket consolidators allows cFares to search for and deliver fares not
typically available to other online travel sites. As a result, cFares
consistently delivers better fares than the traditional online sites, and
frequently saves travelers hundreds, and even thousands, of dollars.

homecare amdex

"Delta is demonstrating to our customers that we are confident our fares
are highly competitive, and we promise a customer will always find Delta's
lowest published fares at delta.com and
the ability to search for one-way fares and more complex itinerary requests
such as stopovers, arriving in and departing from different cities and
multiple-city itineraries. Other recent enhancements include:
- Online ticket changes - Delta and Song customers using delta. Delta's
marketing alliances allow customers to earn and redeem frequent flier miles on
more than 14,000 flights offered by SkyTeam and other partners.

The success of the agreements, relationships and
products described above and the future operating results of Siebel
Systems, Inc.

dynamically industires

We're offering the smart traveler a more dynamic and flexible
alternative to today's online travel services, while also providing real value
to our airline partners.com, flysong.S. Electronic credit, or e-credit, is value remaining
from unused ticket(s).

industires loyalty

"We are also committed to giving customers more of what
they want when they travel, including innovative, convenient, easy-to-use
self-service tools which allow them to handle their own transactions online at
delta. Reservations over the telephone for payment with any
paper currency, such as cash, check or a denied boarding voucher, will still
be held with a telephone reservations without payment until midnight one day
after the reservation is made and we will guarantee the fare if you ticket
with Delta.
With more than 4,000 customer deployments worldwide, Siebel Systems
provides organizations with a proven set of industry-specific best
practices , CRM applications, market-leading business analytics
products, and business processes, empowering them to consistently
deliver superior customer experiences and establish more profitable
customer relationships.

Software for the Tourism Industry, including 'online booking' services.

ticketing gds

With cAgent, our members can name their
price and then see the full itinerary, ticket price, and carrier before they
buy.

About cFares
cFares is the first travel service offering exclusive worldwide fares to
its members.com,
or via other direct Delta ticketing locations, a Risk-free Cancellation policy
to cancel certain tickets within 24 hours without penalty* if they find lower
fares anywhere else or if their travel plans change. Cancellation requests must be made by midnight of the
day after the ticket is purchased or midnight of the departure date of the
first flight , whichever comes first.----

Solution to Deliver Marketing Professionals with Insight
to Drive Increased Customer Loyalty

Siebel Systems, Inc. Tailored for more than 20
industries and providing rapid deployment with low cost of ownership,
Siebel Business Analytics applications are prebuilt enterprise
solutions powered by the Siebel Business Analytics Platform , a family
of next-generation BI platform products.

lanyon ticketing

How It Works
Using cFares' comprehensive air-travel search engine, travel deals are
collected from hundreds of websites and multiple airlines , including the
discount carriers and wholesalers, which no other major Internet travel site
can offer today. The cAgent service continuously searches the full
airfare inventory looking for a price below the consumer's target.com.S.
"Alaska Airlines has built our 73-year-old brand around thinking
about the customer first," said Ann Ardizzone, Managing Director of
Marketing Programs for Alaska ."

About Siebel Business Analytics

Siebel Business Analytics solutions provide real-time and
enterprise-wide insight for all users. Additional information is
available at www.

crs gds

Siebel Business Analytics will enable
Alaska's marketing professionals to gain rich insights into the
airline 's customer base.

pharos amdex

Once the
cAgent service finds a fare at or below the consumer's specified price , it
places a courtesy hold on the reservation and notifies the consumer and
provides a 24 hour window to book, defer or decline the purchase.
- International Award Travel - SkyMiles members can now book award travel
online on more Delta-operated flights to Europe, Central and South
America and Asia. This sophisticated solution will strengthen
Alaska's capacity to better evaluate customer behavior, identify
purchasing trends, and design promotions that best meet the needs of
its expanding customer base.
We also expect our work with Siebel to strengthen our position as a
technology leader in making flying as easy as possible.

infocentre lanyon

*Risk-free Cancellation Policy: Risk-free Cancellation gives customers the
flexibility to cancel a ticket after purchasing if they find a lower fare
elsewhere or if their travel plans change and receive a full refund with no
cancellation fee.S. Virgin Islands, Puerto Rico and Canada, regardless of where
the ticket is purchased.

referring reconciliation

gov.

computerised receivables

However, for a traveler to purchase deeply discounted dynamically-priced
tickets , wholesale fares, or a ticket found through cAgent, where savings can
be hundreds to thousands of dollars, cFares requires a Platinum membership for
$50 per year.

Delta Offers Customers Risk-free Cancellation Policy - No Questions Asked

Most tickets, no matter where
purchased, now must be ticketed immediately. Delta is a
founding member of SkyTeam, a global airline alliance that provides customers
with extensive worldwide destinations, flights and services. Other restrictions may apply .

Business Editors/High-Tech Editors

SAN MATEO, Calif. is a leading provider of business
applications software, enabling corporations to sell to, market to,
and serve customers across multiple channels and lines of business.sec.

pharos lanyon

cFares' cAgent provides unprecedented service and fare selection to
consumers by allowing members to specify a price point they would be willing
to pay on an airline ticket. This policy applies to tickets valid for travel originating
in the U. "The company's selection of Siebel Business Analytics
further validates that even a company that doesn 't use Siebel's CRM
solutions can gain significant business value by deploying Siebel
Business Analytics.

mileage infocentre

New risk-free cancellation policy gives customers more ticketing flexibility,
Delta's low-fare promise

ATLANTA, Delta Air Lines (NYSE: DAL ) is
now offering customers who purchase their tickets at delta.

Alaska Airlines Selects Siebel Business Analytics to Provide Easy Flying and Caring Service for All Customers

may differ from the results discussed or forecasted in
the forward-looking statements due to factors that include, but are
not limited to, risks associated with the eBusiness software
applications market, dependence on the Internet , risks associated with
new versions and new products and risks associated with rapid
technological change.

receivables gds

cFares
is a venture-backed company located in Silicon Valley whose management team
has extensive travel, Internet, software, and consumer marketing experience.S.

skippers lanyon

Unveils cAgent: a Pioneering 'Name-Your-Price' Online Travel Service

REDWOOD SHORES, Calif."
Said Michael Stellwag , Manager eMarketing - Americas, Singapore Airlines:
"While we are commonly presented with business opportunities from travel and
search companies, we find cFares' innovations such as cAgent, dynamic pricing,
and its overall business model to be quite differentiated in the industry. If the price
found is below the consumer's specified price target then cFares passes the
savings on to the consumer.
Both cAgent and dynamic pricing capabilities are designed to deliver
exceptional value and benefits to cFares airline and consolidator partners as
well.com.com customers can now save time and check in
for flight segments when their Delta flights connect to Alaska
Airlines, American Airlines, Continental Airlines, Hawaiian Airlines,
Northwest Airlines , and US Airways.S. Customers can
check in for flights, print boarding passes and check flight status at
delta. All other product and company
names mentioned are the property of their respective owners and are
mentioned for identification purposes only.

Except for the historical information contained herein, this press
release contains forward-looking statements that involve risks and
uncertainties .