PRESS RELEASE HumWare Media Corp Announces Exclusive License Agreements for Boondoggle Sports Network in Colorado Florida Nevada and Texas

"Our value proposition is really quite simple.

State Hospitality Association Renames to Iowa Restaurant Association; Launches Statewide Magazine Online Bar and Restaurant Directory

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Licensees then have 24 local ad slots to
sell per venue that are delivered 900 times a month on average.

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The site
www.

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About HumWare Media Corporation

HumWare Media Corporation (OTC: HMWM) is a diversified sports media company
operating three businesses: Boondoggle Sports Network, the leading name in
interactive fantasy sports and sports trivia entertainment catering to the
hospitality market, Fantasy Online Sports, an established leader in
year-round fantasy sports, and Timeless Sports, a premier professional
athlete marketing services company.
In addition , the revamped IRA is launching Entree, a statewide
magazine targeted at Iowa restaurateurs, and an online consumer bar
and restaurant directory at www.

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The BSN ad rate model has been created by analyzing rates from similar
products such as television advertising, bar and restaurant bathroom
advertising and movie theatre advertising. "Reclaiming our original name and the launch
of these new communication tools better reflects the mission of our
association, as well as our affiliate relationship with the National
Restaurant Association. The site will provide
various search categories and make it simple for someone to find a
quality restaurant in nearly any Iowa community.

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We offer bars and
restaurants free content that entertains and keep people in the seats
longer, spending more money," commented John Huemoeller, CEO of HumWare.

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, future operational results and sales) are subject to
assumptions and beliefs based on current information known to the Company
and factors that are subject to uncertainties, risk and other influences,
which are outside the Company's control , and may yield results differing
materially from those anticipated.com
"The Hospitality Association has been offering training and
legislative representation to Iowa restaurant and tavern owners for
nearly 75 years," said Doni DeNucci, president and CEO of the Iowa
Restaurant Association.

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" The forward-looking
statements, including statements about the Company's future expectations,
including future revenues and earnings, and all other forward-looking
statements (i.

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"We monetize the network by selling local, regional and national
advertisements to companies that want to target the elusive 21-49 year old
demographic while they are relaxing in their favorite establishment. A professional publication targeted at Iowa restaurateurs,
Entree will be produced four times per year. For more information on the Iowa Restaurant
Association check out the website at www.

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HumWare Media Corporation (OTC: HMWM) today
announced the signing of exclusive licensing agreements for the Boondoggle
Sports Network (BSN) in Colorado to Halbleib Sports, LLC, in Florida and
Texas to Fantasy Sports , LLC and in Nevada to Nevada New Media Advertising
Inc.

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The BSN model is a hybrid of
these types of advertising because the delivery is interspersed within
content on the television with targeting and impressions comparable to
bathroom and movie theatre advertising.

About the Iowa Restaurant Association

Founded in 1933 and headquartered in Des Moines, the Iowa
Restaurant Association represents the restaurant and retail beverage
industries in the state and national legislative arenas , and is a
state affiliate of the National Restaurant Association.com or contact
the IRA offices at 800-747-1453.

NOTE TO EDITORS: In the name Entree Magazine there should be an
accent acute mark over the second "e" in Entree.

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"

The patent-pending BSN offers FREE year-round interactive fantasy sports,
sports news and sports trivia entertainment that is delivered via the
Internet and displayed on television monitors inside bars and restaurants
to increase traffic, bring patrons back to their favorite venue and promote
higher revenues. Each venue established
represents instant ad inventory."

Entree Magazine for Restaurateurs

As part of this re-launching, the IRA is also debuting Entree
Magazine.

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Business Editors/Food/Beverage Editors

DES MOINES , Iowa----As part of a
strategic initiative to further establish itself as the definitive
source of the restaurant and retail beverage industries in Iowa for
information, training, and representation , the Iowa Hospitality
Association today announced that the non-profit, professional
association of the restaurant and retail beverage industries, has
reclaimed its original name - the Iowa Restaurant Association (IRA).

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Establishments are also given a large inventory of ad
space to promote in-house specials, food and beverage sales or upcoming
events and revenue provided from local advertisers is shared with the
location. Local licensees deploy the free network into
establishments to create a local footprint.

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e. Editorial features will
cover legislative, business, safety and other topics impacting the
restaurant and retail beverage industries in Iowa.com will be online in June and promoted through
convention centers, visitor bureaus, hotels and online.

establishment managers

restaurantiowa. The IRA works
to educate its members on business and health issues pertinent to
their businesses.

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restaurantiowa .

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Safe Harbor Statement

All statements other than statements of historical fact included in this
press release are "forward-looking statements. The first issue
will be published in June and focus on food/beverage ratios.

Restaurant Iowa for Consumers

The Iowa Restaurant Association is also developing an online
directory of bars and restaurants in the state. This symbol may not
appear properly in some systems.

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restaurantiowa.

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Boondoggle is rolling out the network by licensing exclusive local
territories to experienced marketing firms in the top 100 markets in the
United States and Canada. The
publication's initial distribution will be 5,000+ licensed restaurant
and retail beverage establishments in Iowa, as well as distributors
and suppliers.

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