,
in 1969 as Mr. In our environment, you have to
change to remain competitive.

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com .

seafood fishery

Crumpton , for example, was receiving a lot of
one-off requests.

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"
Previously, Moe's received feedback through email and telephone calls to
different corporate departments. With Orasi's CNM system, IdeaScope , companies give their
customers and stakeholders a voice in the product planning process, resulting
in greater adoption rates, market acceptance and customer loyalty.orasi.

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"The Southern-Style Shrimp product features a
flour-based breading that is lighter than our traditional breading and gives
consumers a taste reminiscent of home-style Southern cooking.

seafood weathervane

The first store was opened in Donelson, Tenn. Moe 's Southwest Grill is part of Raving
Brands, which also franchises Mama Fu's Asian House, Planet Smoothie , PJ's
Coffee, Shane's Rib Shack, Doc Green's Gourmet Salads and soon-to-open
Boneheads Seafood .
Founded in May 2002, Orasi provides online customer needs management (CNM)
software and services for the proactive elicitation, prioritization and
central management of customer feedback throughout the product development and
management process.

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The Southern-Style Shrimp promotion features three different meals that
offer the new flour-breaded shrimp product in a lunch-size combo with fries,
hushpuppies and a regular drink for just $3.

rockfish shells

"
For those with a heartier appetite, Captain D's is offering a dinner-size
portion of 12 Southern-Style Shrimp, served with cole slaw, fries, hushpuppies
and a regular drink for just $5.

Moe's Southwest Grill Chooses IdeaScope to Order up Feedback From Franchisees

IdeaScope also will provide the marketing, operations and development
teams with the information they need to make strategic decisions. "Hot Concepts!" is presented by Equal(R ) and managed and
produced by Nation's Restaurant News.

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The company later changed its name to Captain D's and
became Captain D's, Inc. in August 2000.com .

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, Captain D's announced the
addition of a brand-new shrimp taste to its menus nationwide today. Moe's Southwest Grill was presented with the 2004 "Hot
Concepts!" award.

chains franchises

The restaurants also offer premium-quality baked
or broiled fish , as well as shrimp, chicken and home-style side dishes. "When upper
management asks me what we're doing in construction and why," says Crumpton,
"I can pull the reports from IdeaScope to substantiate our plans based on the
prioritized needs of the franchisees.

About Orasi Software, Inc .

schmick franchises

99.

About Captain D's
Captain D's Seafood offers its customers great seafood at reasonable
prices in a relaxed environment that embodies the fun and romance of dockside
seafood shacks.

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"One thing we need more of in this business is feedback from the
franchisee community. We chose IdeaScope to gather and prioritize their needs,
and to promote positive ideas and change. For him, it was a guessing game as to what was going to come
at him next, and what would be the highest priority for his department to
address.

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The Southern-Style Shrimp promotion is available at participating Captain
D's locations nationwide for a limited time. The Atlanta-based company was founded by Martin Sprock in December 2000
and currently has 220 restaurants in operation and 800 franchise units signed
for 38 states.

schmick chains

According to Sonny Crumpton,
VP of Franchise Development for Moe's, communication and support are the key
factors in establishing a good relationship between a franchisor and
franchisee.

flamebroiled rockfish

Consumers also have the
choice of pairing up the Southern -Style Shrimp with the taste of the chain's
classic batter-dipped fish or new Captain's Jumbo Chicken Tenders(TM), also
for just $3.
In the hectic day-to-day management of the quick service restaurant
business, most franchisors don't have the time or an effective means for
gathering and responding to franchisee feedback. We want to provide our franchisees the ability
to participate in that effort , and getting their feedback is important to our
continued success as the fastest growing fast-casual restaurant concept in the
country.

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D's.moes.

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Captain D's Launches Southern-Style Shrimp Promotion

NASHVILLE, Tenn.99.
Headquartered in Nashville, Tenn. Moe's will
roll out IdeaScope, Orasi 's customer needs management software system, to its
220 restaurants in order to gather and prioritize the marketing, operational
and development/real estate needs of its franchisee community."

About Moe's Southwest Grill
Moe's Southwest Grill offers fun, fresh Tex-Mex cuisine with a healthy
twist.

schmick lobster

Restaurant chains (locations in more than one state or equivalent area) and franchises serving seafood.

seafood shanty

"Shrimp continues to be one of our most popular menu offerings, and our
new Southern-Style Shrimp gives customers a unique new taste, along with our
traditional sides, all for a great price," says Cindy Tooley, director of
marketing for Captain D's. Each Captain D's restaurant serves a seafood menu centered
around the company's signature fried fish which is hand-battered and made to
order to ensure freshness. To request
specific details about Orasi Software, email info@orasi .

franchises shack

mcgrath mccormick

99., Captain D's owns, operates and franchises
595 restaurants in 23 states.

chains clam

com, call 678-819-5300
or visit http://www.

chain entrees

Moe's chose IdeaScope for its ability to centrally manage ideas,
needs and preferences, as well as a way to get franchisees directly involved
in the prioritization of that information. For more information, visit the company's web site
at http://www.

flamebroiled equivalent

Plans Include Roll-Out of Orasi's Customer Needs Management Software to
220 Restaurants

ATLANTA, Orasi Software today announced the
signing of Moe's Southwest Grill to its growing list of customers.