Popular Beverage Company Launches New Vitamin-Enhanced Water Beverage

- Five Exotic Flavors Coming to a Store Near You -

NORWALK, Conn. in the United States and Canada.

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"Starbucks espresso beverages
and the continued expansion of our food program were key contributors
to our March results, which were slightly offset by a timing shift in
our Annual Brewing Event.

Renew and Brew This Spring with Starbucks; Starbucks Launches Annual Brewing Sale with Exclusive Brewer Exchange Day in New York City

To
jump start this highly-anticipated event, Starbucks is hosting its
first-ever "Brewer Exchange Day," which will take place on the second
floor of the Shops at Columbus Circle (across from Borders) in New
York City from 8 a.

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Starbucks Reports Strong March Revenues Net Revenues Increase 22 Percent; Comparable Store Sales Increase Six Percent; Results In-Line With Company's Longer-Te

The Seattle's Best
Coffee(R) and Torrefazione Italia(R) Coffee brands enable Starbucks to
appeal to a broader consumer base by offering an alternative variety
of coffee flavor profiles. The Brewer Exchange
Day will provide a unique opportunity for New Yorkers to recycle their
old home brewers, and in return receive a special gift that can be
used towards the purchase of a new Starbucks coffee maker, espresso
machine or any merchandise sold in Starbucks stores.

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Available in five delicious flavors -- Pomegranate Cherry,
Blackberry Grape, Passionfruit Citrus, Orange Tangerine and Strawberry Kiwi --
the highly anticipated lineup is the newest addition to SoBe's family of
great-tasting "healthy refreshment" beverages.com) is the
refreshment beverage unit of PepsiCo Inc. on March 23 only.

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-based Pepsi-Cola North America (http://www.asp

Starbucks Corporation is the leading retailer, roaster and brand
of specialty coffee in the world, with more than 9,000 retail
locations in North America, Latin America, Europe, the Middle East and
the Pacific Rim. Nearly all materials in the home brewing
equipment will be recycled.

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, Taking vitamins just got a whole
lot tastier. Today, SoBe Beverages announced the launch of new SoBe Life
Water , a line of refreshing vitamin-enhanced water beverages that contain the
powerful antioxidant vitamins C + E as well as members of the vitamin B
complex.m.

e.

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PET bottles, featuring eye-catching,
distinctive graphics and the notorious SoBe "dueling lizards" design. SoBe
Life Water hits shelves this month , available in both small and large format
convenience and grocery stores. Starbucks Annual Brewing Event occurred for
12 days during fiscal March 2005, as compared to 23 days in fiscal
March 2004 .
Comparable store sales increased nine percent for the 26 weeks ended
April 3, 2005, as compared to the same 26-week period in fiscal 2004.

Business Editors/Food/Beverage Writers

SEATTLE ----This spring, Starbucks
Coffee Company (Nasdaq:SBUX) is helping customers become experienced
baristas in their own kitchens by making it easy to replace their old
coffee makers with new machines designed to make the very best cup of
Starbucks Coffee. "We're committed to providing our customers with the same
great coffee brewing experience at home that they find in our stores.
Best Magazine's Co -founder and Editor-in-Chief, John Kelley, will
participate in the New York City Brewer Exchange Day giving insight
into the history and evolution of brewing technology, as well as
lending his product expertise and tips for replacing old household
items discarded during spring cleaning.
Starbucks Corporation is the leading retailer, roaster and brand
of specialty coffee in the world, with more than 9,000 retail
locations in North America, Latin America, Europe, the Middle East and
the Pacific Rim.

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SoBe Introduces 'SoBe Life Water'

"SoBe has been making beverages to uplift the mind , body and spirit for
the past ten years," said Tom Smallhorn, vice president, marketing for SoBe . Industrial-sized brewing equipment will
not be accepted.

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S. The
conference call will be broadcast live over the Internet and can be
accessed at: http://www. The Company is committed to offering the highest
quality coffee and the Starbucks Experience while conducting its
business in ways that produce social, environmental and economic
benefits for communities in which it does business. The Seattle's Best
Coffee(R) and Torrefazione Italia(R) Coffee brands enable Starbucks to
appeal to a broader consumer base by offering an alternative variety
of coffee flavor profiles.

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The launch of SoBe Life Water is supported
with radio and out of home advertising in addition to sampling at over 1,000
grassroots events.5 billion for the same 26-week period in fiscal 2004. The Company is committed to offering the highest
quality coffee and the Starbucks Experience while conducting its
business in ways that produce social, environmental and economic
benefits for communities in which it does business.pietrala@edelman.

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Y. Pacific time on the 27th to discuss these results.com/aboutus/investor . The Company's brand portfolio provides a wide variety of
consumer products.

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brands include Pepsi , Diet Pepsi, Pepsi ONE, Wild Cherry Pepsi, Pepsi
Twist, Pepsi Vanilla, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red,
Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free, Mug, Tropicana Soda,
Aquafina, Aquafina FlavorSplash, Aquafina Sparkling, Quaker Milk Chillers,
Dole single-serve juices, Tropicana Juice Drinks and SoBe.

Business Editors

SEATTLE----Starbucks Corporation
(Nasdaq:SBUX) today reported consolidated net revenues of $599 million
for the five-week period ended April 3, 2005, an increase of 22
percent from consolidated net revenues of $493 million for the same
five-week period in fiscal 2004.1 billion, an increase of 23 percent from consolidated net
revenues of $2. In addition to its
retail operations, the Company produces and sells bottled
Frappuccino (R) coffee drinks, Starbucks DoubleShot(R) coffee drink,
and a line of superpremium ice creams through its joint venture
partnerships. The Company's brand portfolio provides a wide variety of
consumer products.com

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For more information, check out http://www.

About Pepsi
Purchase, N. Tazo Tea's line of innovative superpremium teas and
Hear Music's exceptional compact discs enhance the Starbucks
Experience through best-of-class products. to 7 p.

Information about eating establishments that primarily serve coffees and have the same name, menu and decorating theme in multiple locations over a broad geographical area (i.

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"Great-tasting, healthy refreshment beverages are what consumers expect from
SoBe.

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To request a Brewing Catalog and photos of all Starbucks home
brewing equipment, please contact Adam Pietrala at (212) 704-4455 or
adam.

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It makes sense that we would expand into the enhanced water category
and provide consumers with even more options through the introduction of SoBe
Life Water."
For the 26 weeks ended April 3, 2005, consolidated net revenues
were $3., will accept home brewers brought in to the Shops at Columbus
Circle event location.

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With no artificial flavors or preservatives, SoBe Life
Water delivers what SoBe fans have come to expect -- a great-tasting beverage
with a unique SoBe twist.com.
"Our passion for great coffee doesn't end with the best beans,"
said Michelle Gass, Starbucks senior vice president, Category
Management .

locations in more than one state or equivalent).

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The company also
makes and markets North America 's best-selling ready-to-drink iced teas and
coffees, respectively, via joint ventures with Lipton and Starbucks. Customers will also be
able to test Starbucks line of all stainless steel brewers , including
the newly redesigned, stainless steel Starbucks Barista(R) Aroma(TM)
8-Cup Thermal Coffee Maker, which will be introduced during the Annual
Brewing Sale.

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sobelifewater.
"Delivering strong comparable store sales growth at the high end
of our longer-term target range demonstrates our ongoing ability to
grow the Starbucks brand on a global basis," stated Jim Donald,
president and chief executive officer. For those in need of a brewing makeover, there is
good news: Starbucks kicks off its Annual Brewing Sale tomorrow,
offering customers everything they need to brew great tasting coffee
at home -- from coffee makers to espresso machines and brewing
accessories -- all at exceptional prices.m.
Recycle America Alliance (RAA), a subsidiary of Waste Management
Inc . Tazo Tea's line of innovative superpremium teas and
Hear Music's exceptional compact discs enhance the Starbucks
Experience through best-of-class products.

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"
Look for SoBe Life Water in 20 oz . Its
U.m. In addition, customers will
have the opportunity to participate in brewing demonstrations with
Starbucks Coffee Masters, who will provide tips on making the best cup
of coffee or espresso beverages at home, and assist customers in
choosing the right brewer for their lifestyle. In addition to its
retail operations, the Company produces and sells bottled
Frappuccino(R) coffee drinks , Starbucks DoubleShot(R) coffee drink,
and a line of superpremium ice creams through its joint venture
partnerships.com
For information regarding Recycle America Alliance, please contact
Heather Browne at HBrowne@wm.

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In addition to a full day's supply of Vitamin C, SoBe Life Water provides
20% of the recommended daily value of Vitamin E, as well as 10% of the
recommended daily value of the B Vitamins B6 and B12, Niacin (B3) and
Pantothenic acid (B5).

Net stores opened during
the 26 weeks ended Stores open as of
April 3, 2005 April 3, 2005
------------- -------------
United States:
Company-operated Stores 232 4,525
Licensed Stores 241 2,080
--- -----
473 6,605
International:
Company-operated Stores 61 1,018
Licensed Stores 158 1,638
--- -----
219 2,656

Total 692 9,261
=== =====

Starbucks plans to release its fiscal second quarter 2005
financial results on April 27, 2005, and will hold a conference call
at 1:30 p."
The Annual Brewing Sale takes place this year in Starbucks North
American Company-operated locations from March 23 through April 12.

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On a comparable store sales basis
(stores open for at least 13 months), sales at Company-operated stores
increased six percent for the five weeks ended April 3, 2005, as
compared to the same five-week period in fiscal 2004.

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---

- - kjjkjk

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