Rubio's Fresh Mexican Grill (SM) Launches New E-Marketing Initiative

Client work includes: Gallo
Wines, Adidas, Blauer Snowboards , and Fujitsu.

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These forward-looking
statements involve known and unknown risks, which may cause the
company's actual results to differ materially from expected results.

Business Editors

NASHVILLE, Tenn.
Rubio's Fresh Mexican Grill(SM) is the creator of the Affordable Fast
Casual Fresh Mexican Grill segment.

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(Nasdaq:DAVE) will announce its 1st Quarter 2005
earnings after market close April 27, 2005. In conjunction with its
earning release, the Company invites all those interested in hearing
management's discussion of the quarter to join the conference call at
10:00 am Central Time on April 28, 2005 by dialing 800-374-1553.famousdaves., noted, "To ensure that we have a long-term approach
appropriate to running a multi-concept, vertically-integrated
enterprise , our strategic planning has focused on how to best grow our
company and allocate the resources necessary to produce long-term
growth and returns for our shareholders. These forward-looking
statements may be affected by certain risks and uncertainties,
including, but not limited to, the risks described in the Company's
Annual Report on Form 10-K filed with the Securities and Exchange
Commission . In light of the significant uncertainties inherent in the
forward-looking statements included herein , you should not regard the
inclusion of such information as a representation by us that our
objectives , plans and projected results of operations will be achieved
and the Company's actual results could differ materially from such
forward-looking statements."
A key feature of the new program is Rubio's Beach Club Bulletin(SM) "mini
e-magazine.

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Although Famous Dave's of America, Inc.

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(NASDAQ:DAVE) develops, owns,
operates and franchises barbeque restaurants. Each restaurant design is reminiscent of Baja, Mexico's relaxed,
warm and inviting atmosphere. Fishbowl helps restaurants
learn who their customers are, communicate with them regularly, and motivate
them to come back more.

About NLK Marketing
San Diego, CA-based NLK Marketing is an Interactive Agency committed to
helping businesses increase and maintain customer relationships through
effective websites and unique on-line strategies.

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The Company
has no immediate plans to fill Mr.
He joined the Company in 1988 as director of operations and was named
executive vice president and chief operating officer in March 1997. Guest can sign-up for the
e-marketing program at any one of Rubio's company restaurant locations.

About Fishbowl(R)
Alexandria, VA-based Fishbowl is the leader in innovative email and card
marketing programs for the hospitality industry.

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Statements in this press release that are not strictly historical,
including but not limited to statements regarding the timing of our
restaurant openings and the timing or success of our expansion plans,
are forward -looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995."
O 'Charley's Inc.

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(NASDAQ/NM:CHUX) today announced that Steven J. The Company does not undertake any
obligation to publicly release any revisions to the forward-looking
statements contained herein to reflect events and circumstances
occurring after the date hereof or to reflect the occurrence of
unanticipated events." The innovative e-magazine includes communications about key
promotional events, education regarding Rubio's Fresh + Affordable Menu,
background stories on the origins of Rubio's food and keeps subscribers
involved with the Rubio's brand and culture.

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Hislop's previous positions. Headquartered in Carlsbad, California, Rubio's
operates, licenses or franchises more than 150 restaurants in California ,
Arizona, Oregon, Colorado, Utah and Nevada.

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A replay will be available for one week following the call by
dialing (800) 642-1687; Conference ID "5342443.com
Famous Dave's of America, Inc.

Its menu features award-winning barbequed and
grilled meats, an ample selection of salads, side items , sandwiches
and unique desserts. He has
successfully overseen the O'Charley's concept for a number of years,
and we are very confident that Steve's experience will continue to
position O'Charley 's for new growth opportunities in the future. Fishbowl provides services to over 3,000 units in
100 + restaurant chains.

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Restaurant chains (locations in more than one state or equivalent area) and franchises serving BBQ food.

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believes the expectation
reflected in any forward-looking statements are based on reasonable
assumptions, it can give no assurance that its expectation will be
attained.
Gregory L. An O'Charley's
restaurant in Louisiana is operated by a joint venture in which the
Company has an ownership interest.

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Mr. Steve's leadership of the
O'Charley's concept is consistent with these strategic plans. The Company also operates Ninety Nine
Restaurant + Pub restaurants in 101 locations throughout Connecticut,
Maine, Massachusetts, New Hampshire, New York, Rhode Island and
Vermont. CARLSBAD, Calif. Rubio's(R)
success was built on the World Famous Fish Taco(SM) and has grown to include a
variety of craveable, grilled foods featuring lobster, Mahi-Mahi, shrimp, all
white meat chicken, and lean carne asada (steak), slow-roasted carnitas
(pork), fresh-made guacamole, and our famous salsas.

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since May 1999. operates 224 company-owned O'Charley's
restaurants in 16 states in the Southeast and Midwest, with two
franchised O'Charley's restaurants in Michigan . This new e-marketing initiative has been rolled out
to impact all company restaurant locations . It also gives
us the unlimited ability to speak all the way down to a local level so we can
communicate messages uniquely relevant to a market or an individual restaurant
guest base.

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----O'Charley's
Inc . The
dinner-only steakhouse concept appeals to both upscale casual dining
and fine dining customers by offering high-quality food and attentive
customer service typical of high-end steakhouses at more moderate
prices.

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As of April 15, 2005,
the company owned 38 locations and franchised 71 additional units in
25 states, and has signed development agreements for an additional 171
franchise locations. The Fresh + Affordable
Menu(SM) includes Street Tacos(SM), burritos, salads and bowls , tacos,
quesadillas, low-fat, HealthMex(R) products with less than 20% of calories
from fat, low -carb salads along with Mexican and domestic beer in most
locations.

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Hislop, currently
the Company 's president and chief operating officer, has been named
concept president - O'Charley's, effective May 1, 2005.

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Factors that could cause actual results to differ materially
from Famous Dave's expectation include financial performance,
restaurant industry conditions, execution of restaurant development
and construction programs, franchisee performance, changes in local or
national economic conditions , availability of financing, governmental
approvals and other risks detailed from time to time in the company's
SEC reports.

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The menu, with an emphasis on fresh
preparation, features several specialty items such as hand-cut and
aged steaks, a variety of seafood and chicken, freshly baked yeast
rolls , fresh-cut salads with special-recipe salad dressings and
signature caramel pie. In
addition, the Company operates six Stoney River Legendary Steaks
restaurants in Georgia, Illinois, Kentucky and Tennessee. Fresh, flavorful, bold, distinctive
Baja-inspired food is the hallmark of Rubio's Fresh Mexican Grill. More information can be found at
http://www.

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Famous Dave's 1st Quarter Earnings Release + Conference Call

Ninety Nine has earned a strong reputation for providing
generous portions of high-quality food at moderate prices in a
comfortable, relaxed atmosphere.

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" Participants may also
access a live webcast of the discussion through the Investor Relations
section of Famous Dave 's web site at www.

O'Charley's Inc. Names Hislop O'Charley's Concept President

Burns, chairman and chief executive officer of
O'Charley's Inc. The menu features a wide selection of
appetizers, salads, sandwiches, burgers, entrees and desserts.

This press release and statements made by or on behalf of the
Company relating hereto may be deemed to constitute forward-looking
statements made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995 . "This state-of-the-art system allows us to communicate
with our guests on a multitude of levels that traditional advertising cannot
begin to touch in the way of personalization, or effectiveness .com.

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, Rubio's Fresh Mexican
Grill(SM) (Nasdaq: RUBO), has introduced a new multilevel e-marketing
initiative to promote their leadership in the "Affordable Fast Casual Fresh
Mexican Grill" segment.
"Our new e-marketing program is intended to build long-term relationships
between Rubio's and our guests through personalized and relevant
communications," said Tim Hackbardt, vice president of marketing for Rubio's
Fresh Mexican Grill.
The database system is supported by the permission based e-mail expertise of
Fishbowl.rubios.

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Hislop has been president of O'Charley's Inc .

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Restaurant Writers/Business Editors

MINNEAPOLIS----Famous Dave's of
America, Inc.

Digital creative components of the new program, including Rubio's Beach
Club Bulletin, are handled by Rubio's(R) interactive agency, NLK Marketing.

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About Rubio's(R) Restaurants, Inc .