Expo Comida Latina Texas Successfully Launched; More Than 2 200 Key Hispanic Food + Beverage Executives Attend the First-Ever Event

lounges hospitality

----The
Cheesecake Factory Incorporated (Nasdaq:CAKE) has appointed Cheryl
Slomann as Chief Accounting Officer. Slomann has
served as the Company's controller since April 2004. Chef
LaLa, Laura Diaz-Brown, was joined by San Antonio's own Heras Family
of El Taco Tote, Michael Flores, Rene Fernandez and other celebrated
chefs for packed cooking demonstrations within the Culinary Arts
Theater held right on the show floor.
"Our strategy is to alternate the event between venues in Texas
and we are excited to be headed to Houston in 2006, " says Randall.

levant hospitality

The Company also operates a bakery production
facility that produces over 50 varieties of quality cheesecakes and
other baked products for the Company's restaurants and for other
leading foodservice operators, retailers and distributors. This robust database is growing at an average rate of 30
panelists per day.

levant exhibitors

"
"We are so happy to have had the opportunity to hold the
first-ever Expo Comida Latina Texas in beautiful San Antonio," said
Randall . Propelled by the growth of the Hispanic American population
and spurred by a passion for Hispanic cuisine among citizens of all
ethnicities, the market -- both in the foodservice and retail sectors
-- has reached tens of billions of dollars per year in U.

planners banquet

The ECL Texas event was scheduled on the heels
of Fiesta, San Antonio's week-long Hispanic heritage celebration.

7500 foodservice

The iDEA System platform enables the user to
create a full range of tables and graphs, including interactive perceptual
maps .

7500 reception

To date, Datassential has
conducted more than 2.

chains distillers

divbusiness.

PRESS RELEASE Fast Results: Datassential's Online Restaurant Operator Panel Grows to Over 14 000 -- Delivering Survey Results in 48 Hours or Less

distillers caterers

Ms."
Attendees also took part in Fiesta Palooza, an opening night
reception held on Sunday evening, April 24th, and featured classical
guitarist Galo.

barclay marketplace

In addition to Expo Comida Latina LA and Expo
Comida Latina NY, other products in Diversified's food portfolio
include All Asia Food Expo, Kosherfest, the International Boston
Seafood Show, and SeaFood Business magazine .

distillers chefs

"Like San Antonio, the Hispanic culinary
community continues to flourish and I am so excited to bring ECL Texas
and its Culinary Arts Theater to Houston in 2006.
Do you need to know what restaurant
operators think of a new product concept and need to know within 48 hours
or less? You're in luck. Our custom research
capabilities include Attitude & Awareness studies to Menu & Flavor analysis
and utilize an array of quantitative and qualitative methodologies to
deliver high quality answers your business needs.

pubs attracting

Like ECL Texas in San Antonio, the 2006 Houston event will feature
industry leading educational speakers who will share market insights
and business advice focused on retail, food service and distribution.
"Houston has always been a giant in the culinary arts community with
celebrated chefs from around the world featured in many of its amazing
restaurants ," says Chef LaLa. market for Hispanic food and
beverages.
Expo Comida Latina trade shows are held annually in New York City, Los
Angeles and Texas.

reception 7500

For more information, visit
www.com

8 million operator interviews spanning both
commercial and non-commercial segments.

definitive marketplace

" "I look forward to the
challenge of my expanded responsibilities and continuing to work with
Mike and the Cheesecake Factory financial team," added Ms. Half the exhibitors for the 2005 event immediately
signed up for the 2006 event to be held in Houston, April 23-24 at the
George R. Datassential, a leading foodservice trend
research company, can deliver the answers when the need to know is right
now.

florists levant

In addition, Datassential offers a comprehensive line of consumer,
operator, and executive-level research services.

nightlife attracting

60.
With more than 200 exhibitors in the first year, ECL has anchored
itself as a premiere showcase for Hispanic foods and beverages in the
Lone Star State."

About Expo Comida Latina

Expo Comida Latina is the only exposition series to exclusively
spotlight the rapidly growing U.





Datassential


Datassential has built the world's most extensive database of profiled
foodservice operators, each verified through personal telephone contact. Restaurant operators from virtually all commercial and
non-commercial segments are pre-identified by segment, region, cuisine,
profile, size, and amenities. The data can also be analyzed for statistical analysis and price
sensitivity and frequency.

planners marketplace

S.
Datassential has successfully recruited more than 14,000 foodservice
operators for the industry's largest online panel known as OPERA, Online
Operator Research.

reception foodservice

Additionally, the Company operates five upscale casual dining
restaurants under the Grand Lux Cafe(R) name; one self-service,
limited menu "express " foodservice operation under The Cheesecake
Factory Express(R) mark inside the DisneyQuest(R) family entertainment
center in Orlando, Florida; and licenses three bakery cafe outlets to
another foodservice operator under The Cheesecake Factory Bakery
Cafe(R) name. For more
information visit our website www.datassential.

culinary banquet

florists attracting

Restaurant Writers/Business Editors

CALABASAS HILLS, Calif. She also will have oversight responsibility for fulfilling
financial reporting requirements to management , the Securities and
Exchange Commission and other regulatory agencies.

Business Editors/Food /Beverage Editors

PORTLAND, Maine----Diversified
Business Communications announced the final numbers today for its Expo
Comida Latina Texas event launched in San Antonio April 24-25, 2005. Gonzalez Convention Center to a
live Mariachi serenade. "It's been a wonderful host city for us and we look forward
to returning to this great convention center in this fabulous city.

marketplace chains

Slomann will be responsible
for overseeing the internal control functions and accounting
operations.S.expo-comida-latina.com or call 877-88-MENUS.

chefs cullinary

"Cheryl has done an excellent job since joining our Company," said
Michael Dixon, the Company's Chief Financial Officer and Senior Vice
President. "We are happy to recognize her increased role and
responsibility in our internal control and financial reporting efforts
with the chief accounting officer designation. sales.

The survey results delivered within 48 hours can include topics such as:

-- Concept Testing
-- Ad Testing
-- Attitude, Awareness & Usage
-- Operator Opinion
-- Price Sensitivity
-- Recruitment for Product Testing

The data is made available via Datassential's web based interactive tool,
the iDEA System.

chefs culinary

Slomann .com

About Diversified Business Communications

Diversified Business Communications brings buyers and sellers
together through award-winning publications and internationally
acclaimed trade shows. For more information,
visit www.

attracting banquet

The Cheesecake Factory Appoints Chief Accounting Officer

Ms.
"We were excited to be in San Antonio for the first-ever Expo
Comida Latina Texas," states Brian Randall, vice president and show
director.

distillers chefs

The Cheesecake Factory Incorporated operates 88 upscale, casual
dining restaurants under The Cheesecake Factory(R) name that offer an
extensive menu of more than 200 items with an average check of
approximately $16.
Final numbers + facts on the 2005 launch in San Antonio include:

Overall Verified Attendance: 2,262

Total Net Square Footage: 23,150

Conference Registrants: 112

Attendees entered the Henry B. "With over 1,000 verified visitors on the first day alone,
we are thrilled to see the passion and sense of community that ECL has
generated for the Hispanic food + beverage industry in Texas. Brown Convention Center. Datassential also has the largest
collection of menus in existence, encompassing over 3 million distinct
dishes -- all cataloged within a fully searchable database.

planners chefs

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