CuttingEdgeInfo.vestitrak. PHCG offers its clients a
strategic partnership, a strong focus on ensuring value for their
marketing spend, and exceptional performance on their assignments.

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"We have the right solution to meet the need and we are making a
difference in lowering medical liability," explained Celine Kapila, President
of VestiTrak.

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htm#body .com/studies/PH67survey.

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com )
has launched a new study to help medical publications professionals and brand
managers determine the appropriate resource and activity levels for their
medical publications department.com/studies/PH67survey.com/demo. Automatic notification of
abnormal test results, missed appointments and missing lab results improves
the quality of patient care and eliminates the unnecessary costs, both
financially and physically, created when patients "fall through the cracks.

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Interested executives can complete a short
online survey available
at http://www.com

This press release was distributed by PRWEB
( http://www.

Sites that provide outsourcing services related to the health care field.

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cuttingedgeinfo.com/studies/PH67survey .cuttingedgeinfo. A fully
automated solution for patient follow-up, tracking and risk-management,
VestiTrak enhances and streamlines the patient follow-up process, lowers
administrative costs and increases revenues, in addition to lowering physician
liability.

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Medical publications managers, brand managers, and marketing and medical
affairs executives involved in the medical publications process can learn more
at http://www.
* Publication Planning Process - Identify the publication planning
processes, tools and organizational structures that enable companies to
confidently plan for the medical publication component of their
commercialization plans.

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Participants will receive free findings in exchange for their involvement.cuttingedgeinfo .com/ ), a service of eMediawire.

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and in Europe reduce the risk of missed follow-ups,
cut administrative costs and increase revenues.

Business Editors/Health/Medical Writers

ATLANTA----Science Oriented
Solutions (SOS) and Clinical Solutions (CS), Publicis Healthcare
Communications Group (PHCG) companies, today announced the successful
completion of merging their operations. SOS is widely recognized as the sector leader in
providing contract medical science liaison services.

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The research will focus on these core areas:
* Medical Publications Budgets, Staffing and ROI - Discover top
companies' and individual brands' medical publications budgets and
staffing levels and the returns on their investments.
According to the official government website, Ob/Gyn insurance premiums in
Pennsylvania alone have increased by an alarming 125% since 1998.vestitrak.S. For more information, visit
http://www.

About Publicis Healthcare Communications Group (PHCG)

Publicis Healthcare Communications Group (PHCG), a member of
Publicis Groupe S.

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VestiTrak integrates seamlessly with
existing scheduling and billing software and is fully HIPAA compliant.

Media Contact:
Celine Kapila
312-371-7150
celine@vestitrak . President and Chief Operating
Officer of SOS Evan Demestihas, M. will oversee the joint
operation ., is the largest healthcare communications group
in the world.

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The VestiTrak risk management system reduces physician liability by fully
automating the patient follow-up and recall process.

"
The fully customizable program creates an audit trail of follow-up
activity for each patient and eliminates the need for data entry by directly
transmitting lab results into a specific patient 's file.com. Demestihas.

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President
Bush proposes a national standard of proven, efficient and reasonable medical
information technology measures to potentially reduce costs and improve health
care quality by lowering medical liability costs and premiums. Services are provided in 109 countries on six
continents .

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For more information about this new study, visit the project website at
http://www.htm #body to:
* Complete the online project survey and begin comparing your company or
brand against other industry leaders.

About VestiTrak
VestiTrak (http://www.D. CS, in operation
since 1994, is an integrated marketing agency that creates and
implements clinical trial marketing communications and strategies that
are protocol-specific and optimize patient recruitment and retention .

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A detailed presentation is available at
http://www., RPh. CS is known for developing and implementing
protocol-specific programs for pharmaceutical, biotechnology, and
medical device companies that are strategic, creative and results
oriented.A.

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, Pharmaceutical
intelligence firm Cutting Edge Information ( http://www.
The study focuses on the most challenging aspects of medical publication
strategy and planning, including resource allocation, measuring return on
investment, achieving planned goals, outsourcing efficiently and abiding by
industry-wide ethical standards, among others .
* Strategies for Developing an Effective Publications Plan - Learn more
about the key tactics top pharmaceutical companies use in developing
top-notch publication plans.prwebdirect .

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RESEARCH TRIANGLE PARK, N.com , or 919-433-0211.

The Medical Software Solution Simplifies Patient Follow-Up for Ob/Gyn
Providers

CHICAGO, In response to President George W. VestiTrak is helping numerous hospitals,
physician groups, clinics , military bases, universities and public health
facilities across the U.vestitrak.

Science Oriented Solutions and Clinical Solutions Join Forces

SOS focuses on delivering comprehensive
outsourcing of medical affairs activities, including Medical Science
Liaison (MSL) and medical communications services to pharmaceutical,
biotechnology and medical device companies and integrates its
activities with the client's core commercial and marketing objectives.
Clinical Solutions, in operation since 1994, is an integrated
marketing company exclusively focused on optimizing patient
recruitment and retention for clinical trials in a wide range of
therapeutic areas.

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Cutting Edge Information designed this study to help pharmaceutical
executives better understand the challenges inherent in publication planning,
assess the return on investment of their own publications organizations, and
ensure the publication component of brand marketing plans is effective. Bush's
call for medical liability reforms, VestiTrak announces the availability of
their medical software solution for Ob /Gyn healthcare providers.

Publicis Groupe (Euronext Paris: 13057, NYSE: PUB) is the world's
fourth largest communications group, and a world leader in media
counsel and buying.

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htm#body .com) is a risk management software solution for
patient tracking and follow-up. Worldwide healthcare services include Advertising,
Medical Education, Sales and Marketing, Medical and Scientific
Affairs, and Healthcare Consulting.

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Study
results will help participants identify the menu of publication strategies in
practice and learn the advantages and disadvantages to the various strategies
and investment patterns. In addition, the
VestiTrak system generates over 50 management reports designed to provide
valuable data in several practice areas.
SOS and Clinical Solutions share office space in Kennesaw , Georgia, a
suburb of Atlanta.

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All information will be blinded to protect participants' confidentiality .

For more information on this study or to learn about other research being
conducted by Cutting Edge Information, contact Jon Hess at
jon_hess@cuttingedgeinfo.
SOS, founded in 1997, is the first and leading contract medical
affairs organization providing outsourcing for essential medical
affairs activities.

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VestiTrak(R) Heeds Presidential Call for Medical Liability Reform

Demestihas adds, "The merging of SOS and CS
operations allows for a broader spectrum of services as well as an
increase in management support, additional creative capabilities, and
enhanced call center services.

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Cutting Edge Information seeks pharmaceutical and biotechnology medical
publications executives, product managers, and other industry experts to
participate in the new study.htm .
While each company will maintain its individual pharmaceutical and
biotech client base, Dr."

About Science Oriented Solutions (SOS)

SOS, a full-service commercial-side medical affairs group, was
established in 1997 as the pharmaceutical industry's first Contract
Medical Organization (CMO ).

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Free Pharmaceutical Medical Publications Study Results

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C. Selected
participants may also participate in a short follow-up telephone interview.
"Merging the two operations follows a natural synergy that will
enable them to expand the range of services they provide to their
clients," said Dr.