What was once considered a luxury for
the rich and famous is now a reality for people from all walks of life
looking to enhance their appearance with brighter, more beautiful
teeth. A good cosmetic dentist
will have completed a significant amount of academic and
hands-on post-graduate coursework from organizations like the
American Academy of Cosmetic Dentistry (AACD), Aesthetic
Advantage or the Las Vegas Institute (LVI) for Advanced Dental
Studies.

Explain your goals -- top dentists will be straightforward and
recommend the best available options for you.

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But how do you pick the right cosmetic dentist? How do you choose
the right veneers? What's involved in the procedure?

Finding the right cosmetic dentist

Though many dentists offer cosmetic services, look for the
ultimate in skill and experience:

Inquire about background and training . (NASDAQ:XRAY) today announced that it has acquired Glenroe
Technologies.

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MAC team members are the most highly trained technicians in the
industry, using the most advanced pressed ceramic materials and the
most sophisticated CAD/CAM and color matching technology available
today to create MAC Veneers.

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MicroDental Laboratories employs over 500 people and is
headquartered in Dublin, California . After simple whitening, veneers are today's most popular choice
for a smile makeover.

Ask to see a portfolio of past work and a list of references.

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We congratulate MicroDental on their millionth MAC Veneer
milestone, which is a true reflection of their expertise.macveneers.. They are also completely stain resistant and two times
stronger and longer-lasting than brands made from older, thinner
feldspathic ceramics, and are recommended by top dentists three times
more often than other brands. Glenroe Technologies is a manufacturer of orthodontic
accessory products including elastic force materials, specialty
plastics, and intricate molded plastic parts, including NEOCLIPS, a
new product used with DENTSPLY 's newly launched Interactive MYSTIQUE
bracket (the world's first low friction translucent ceramic bracket).

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Business Editors/Health/Medical Writers

DUBLIN, Calif. "MicroDental's MAC lab works
hand-in-hand with us to develop new materials and procedures, and is
committed to helping LVI further the body of knowledge in cosmetic
dentistry. For more information, please
visit www . MicroDental is the world's largest and most
advanced cosmetic dental lab with numerous patents for advanced
materials and procedures, and is the top choice for leading cosmetic
dentists.----DENTSPLY International
Inc. Gary Kunkle, DENTSPLY's Chairman and Chief Executive Officer,
stated, "This not only adds attractive new products to our arsenal
within the orthodontic market, but provides us with new technology to
expand upon. The Company believes that it is the
world's leading manufacturer and distributor of dental prosthetics,
precious metal dental alloys, dental ceramics, endodontic instruments
and materials, prophylaxis paste, dental sealants, ultrasonic scalers,
and crown and bridge materials; the leading United States manufacturer
and distributor of dental handpieces, dental x-ray film holders, film
mounts and bone substitute/grafting materials; and a leading worldwide
manufacturer or distributor of dental injectible anesthetics,
impression materials, orthodontic appliances, dental cutting
instruments and dental implants. Actual
events or results may differ materially from those in the projections
or other forward-looking information set forth herein as a result of
certain risk factors.

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Pressed ceramic veneers, like MAC Veneers(TM) from MicroDental,
combine the best in technology and aesthetics, making the most
natural-looking and long-lasting veneers available . Christopher Pescatore, DMD,
a leading West Coast cosmetic dentist.

Dental laboratories create products for the dentist, including dentures, crowns, and dental implants.

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FEATURE/Three Things to Consider When Considering Veneers

Beauty + Bridal II

----One of today's hottest beauty accessories is a
dazzling Hollywood-style smile.
What used to be a long, complicated process requiring multiple visits
and long hours in the dentist chair is now a remarkably easy and
comfortable procedure .

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They are recommended
three times more often than any other pressed ceramic brand by the
world 's leading cosmetic dentists.
"At the Las Vegas Institute for Advanced Dental Studies (LVI), we
train the world's top dentists in industry leading cosmetic procedures
and demand the highest quality from a lab," said Bill Dickerson, DDS,
Founder, Director and CEO of LVI. For more
information, please visit www. You should make sure your dentist uses a lab
that specializes in pressed ceramic veneers and uses the industry's
most sophisticated equipment, highest quality materials and
technically trained staff.

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MAC Team leaders and technicians
communicate regularly with their dentists throughout each case, from
the initial impressions, wax-ups, and temporaries through final
placement of the finished veneers to create today's healthiest, most
natural-looking and most beautiful smiles. MicroDental works
closely with leading manufacturers, cosmetic dentists and professional
organizations to help develop new materials, dental procedures and
meaningful continuing educational opportunities for dental industry
professionals."
Behind the scenes, the lab that fabricates your veneers is as
important as the dentist.
This press release contains forward-looking information (within
the meaning of the Private Securities Litigation Reform Act of 1995)
regarding future events or the future financial performance of the
company that involve substantial risks and uncertainties.

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The laboratory's fastest-growing
division, Micro Advanced Cosmetics, which produces MAC Veneers (TM),
recorded a revenue increase of more than 30% in 2004, its 8th
consecutive year of steady growth. "Different veneer brands are made
from different materials and vary in realism, strength , stain
resistance, and length of life. In the past 20 years, breakthroughs in
veneer materials have drastically improved levels of quality and
design, and at the forefront of this evolution is state-of-the-art
pressed ceramic porcelain.
After your veneers are created, you return for a second visit,
when your dentist permanently seats your veneers -- and you walk away
with a dazzling new smile.

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"Reaching the millionth
mark is a satisfying validation of the MAC Team's skills, and proves
that when it comes to smiles, more discerning dentists and patients
insist on MAC Veneers for the best of the best.

About Micro Advanced Cosmetics (MAC), a division of MicroDental

To focus exclusively on advanced dental aesthetics, MicroDental
Laboratories created the Micro Advanced Cosmetics (MAC) division in
1997. MAC brand veneers are the highest quality
and the most specified veneer brand in the industry.
Mr.

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----MicroDental
Laboratories, the world's leading cosmetic dentistry laboratory and
makers of industry-leading MAC Veneers(TM), today announced its Micro
Advanced Cosmetics (MAC) Division reached the one-millionth veneer
milestone, punctuating the lab's clear leadership in pressed ceramic
veneers. They can
straighten, reshape and improve the color of your teeth, and correct
your bite.

DENTSPLY International Acquires Glenroe Technologies Inc.

"
DENTSPLY designs, develops, manufactures and markets a broad range
of products for the dental market.

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MAC Veneers are widely considered the best-of-the-best for
their unique combination of beauty and function ."
The Micro Advanced Cosmetics (MAC) Division of MicroDental
Laboratories pioneered the high-end team concept -- combining the
commitment to quality, technician skill, and cutting-edge resources of
an industry leader with the responsiveness and individualized
attention of a smaller lab.com

About MicroDental

MicroDental Laboratories is the world's largest and most advanced
cosmetic dental laboratory, setting the industry standard for
innovation and quality for more than 40 years . The company holds numerous patents, and many of the
procedures MicroDental has developed have become industry best
practices."
Pay close attention to the veneers the dentist recommends -- the
differences are significant.
DENTSPLY is committed to the development of innovative, high
quality, cost-effective new products for the dental market.

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Business Editors/Health Editors/Medical Editors

YORK , Pa.

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In
addition to superior materials, MAC Veneers are carefully crafted by
highly skilled ceramists with extensive hands-on experience creating
the most natural-looking, beautiful veneers possible. Only by working closely together and providing two-way
feedback can we create the ideal smile tailored to each individual
patient," said Larry Rosenthal, DDS, celebrity cosmetic dentist and
Director of Aesthetic Advantage, the advanced cosmetic dentistry
program at the New York University College of Dentistry at the
Rosenthal Institute. We congratulate them on
their millionth MAC Veneer .

What to know before you go

"In about the same time as it takes for dinner and a movie , you
can have a beautiful new smile," said Dr.
The Company distributes its dental products in over 120 countries
under some of the most well established brand names in the industry.

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"
"MicroDental Laboratories is committed to creating the world's
most beautiful smiles -- through creating the best cosmetic dental
products, providing our dentist partners with full-practice support
and advancing the profession of cosmetic dentistry as a whole," said
Fred Walke, CEO of MicroDental Laboratories .
Fast, easy and versatile, veneers cover the front surface and
biting edge of a tooth and can give you a straighter, whiter smile. The dentist then works closely
with the lab to create and customize perfect fitting veneers.

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MicroDental Laboratories Announces the Production of the One-Millionth MAC Veneer; MAC Chosen Three Times More Often Than Any Other Brand of Pressed Ceramic Ve

"Designing the perfect smile is a partnership between the dentist
and the lab. MicroDental is
elevating the potential of dentistry through its commitment to
advancements in the veneer process, as well as its relationships with
top dentists and educational institutions. "Most veneer procedures involve
two visits -- first, your dentist works with you to establish exactly
what your new smile will look like, performs dental prep work, and
then fits you with temporary veneers. We believe our new offerings within the orthodontic
market will continue our recent successes in this expanding market.

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Fabricated from state-of-the-art pressed ceramic porcelain, MAC
Veneers are more than two to three times stronger , more than twice as
long-lasting, and far more resistant to staining and color changes
compared to other brands still made from the older, thinner
feldspathic materials that were first used to make veneers."
MicroDental Laboratories closed 2004 with record-breaking
revenues, representing double-digit growth and the highest revenue in
the company's 40-year history.

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Business Editors /Feature Editors
FEATURE.
It is expected that this acquisition will add approximately $7-8
million to DENTSPLY's annual sales and be neutral to slightly
accretive to earnings in 2005. Changes in such assumptions or factors
could produce significantly different results.

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"In addition to being top technicians , MAC Team
members are artistic collaborators who work closely with their
dentists to achieve excellent results on each case.

All veneers are not created equal

"Most people don't think twice about the veneers they receive from
their dentists, but they should," said Fred Walke, CEO of MicroDental
Laboratories, makers of MAC Veneers.

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These risk factors include without limitation;
the continued strength of dental markets, the timing, success and
market reception for our new and existing products, outcome of
litigation, continued support of our products by influential dental
professionals and changes in the general economic environment that
could affect our business.
For an additional description of risk factors, please refer to the
Company's Annual Report on Form 10-K and its subsequent periodic
reports on Forms 10-Q filed with the Securities and Exchange
Commission.