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Murray, one of the world's
leading authorities on natural medicine . Murray Natural Living produces all-natural functional foods and
beverages, based on the research of Michael T.

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About Dr. That
means many are completely unaware that numerous products containing the word
honey in their names not only do not have honey as the primary sweetener, but
they may not use honey altogether. If honey was not present or represented only a small portion of the
sweeteners used in such products, two-fifths of respondents indicated that
using the word honey in the product's name was misleading and shouldn't be
used.

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Dr. Murray Natural Living Inc. Introduces Sweet Fiber(TM) a Revolutionary New Sugar Substitute

Michael T. Three-quarters of survey
respondents were willing to pay more for honey cough drops made with real
honey.

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"Beekeepers for many generations have worked incredibly hard to harvest
and produce the pure, high-quality honey that consumers trust and love," said
Wolk.

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Sweet Fiber's health benefits and low glycemic index make it superior to
Sweet Leaf(R) Stevia (stevia), Splenda(R) (sucralose) , NutraSweet(R) or
Equal(R) (aspartame), Sweet 'N Low(R) (saccharin) and even sugar.
"Using the word honey in a product's name not only invokes a sense of
purity and natural goodness, it also leads buyers to believe that the product
is using honey as its primary sweetener," said Bruce Wolk , director of
marketing for the National Honey Board. If honey is not listed at all, or is listed toward
the end of the ingredient list, after other sweeteners, consumers should be
aware that the product is not using honey as the primary sweetener, and any
real or perceived benefit associated with pure and natural honey may not be
present in the product.

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Many consumers, especially in light of the recently revised USDA Dietary
Guidelines, have begun paying closer attention to the labels on their food.
honey producers, packers and importers through honey research, promotion and
marketing.

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ISSAQUAH, Wash.
announces the introduction of an all-natural healthy sugar substitute , Sweet
Fiber(TM).

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, While consumers might be paying
more attention to what's in their foods thanks to the release of the new USDA
Dietary Guidelines, there is still possible confusion over what's NOT in their
food.

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Sweet Fiber
provides the sweetness of sugar and is a delicious way to get the beneficial
dietary fiber you need," said Dr. Murray is one of the world's leading authorities on natural
medicine.

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Too Much Sugar -- The typical American eats 20 teaspoons of sugar per day,
twice the recommended amount, according to recent USDA surveys. Therefore, when honey is represented as the
characterizing flavor in the name of a product, the total quantity of honey
"shall not be less than 10 percent by weight of the finished food" (USDA Code
of Federal Regulations; Title 21, Volume 2).

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"I developed Sweet Fiber, an all-natural, high-fiber sweetener, as a
healthy alternative to sugar and other artificial sweeteners. These three natural compounds
work independently to produce healthy effects, but when combined their
benefits are magnified. Murray Natural Living , Inc. "For consumers to then read the label,
and find honey missing from or at the tail end of an ingredient list is a
violation of consumer trust. In addition, more than two-thirds of respondents said they would be
willing to pay up to 15 percent more for a product made with real honey.

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, Dr . Murray, N. Therefore, if honey is the first sweetener listed in a product's
ingredient list, consumers can feel confident that the product is using honey
as the primary sweetener.S.

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Not Enough Fiber -- Most Americans eat far less fiber than they need., Founder and
Chairman.
The study shows that virtually all consumers, when presented with a
product with the word honey in its name , expect the product to not only
actually contain honey, but also use honey as the primary sweetener .honey.

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Excessive
consumption of sugar is linked to obesity and many other diseases. Dr. Please visit
http://www.

What consumers may not be doing, however, is reading labels to see what 's
missing from the ingredient list.
The study asked consumers how likely they would be to purchase five
different products that often contain the word honey in their name - honey
mustard salad dressing, honey-glazed baked ham, honey cough drops, honey oats
cereal and honey barbecue sauce - if those products actually contained no
honey, or honey was not used as the primary sweetener.

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In fact, just because a product has honey in
its name, doesn't mean there's actually any honey in the product according to
a newly released national study of 400 household primary shoppers, conducted
by the National Honey Board. Ingredient lists include nutrients
and other ingredients used to formulate the product, in decreasing order by
weight.
Based in Longmont, Colorado, the National Honey Board provides consumers
with honey information and recipes at http://www.

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According to recent USDA surveys, the average intake of dietary fiber by women
19 to 50 years of age is about 12 grams, while intake by men of the same age
is about 17 grams.

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5 grams of dietary fiber per serving
-- Improves bowel function and regularity
-- Valuable prebiotic mix to enhance the growth of beneficial gut bacteria
-- Contains only natural GRAS-approved ingredients

Sweet Fiber's health benefits reflect the synergistic behavior of its
ingredients -- inulin, tagatose, and xylitol. He has published over 20 books on health-related topics and endorses
a best-selling line of vitamins/supplements.
On average, if consumers were aware that there was more of another
sweetener in the product than there was honey, purchase intent dropped by more
than half.com , and serves U.

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The recommended Daily Value based on a 2,000 calorie diet
is 25 grams.
Dr.

Study Shows Consumers Are Misled by Products That Have Honey in Their Name but
Not in Their Ingredient List

LONGMONT, Colo.

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D.doctormurray.com ."
To help avoid confusion when purchasing products with the word honey in
the title, consumers should review ingredient labels to determine if honey is
actually being used as a primary sweetener. This
was particularly true of honey cough drops, as many consumers perceive the
honey in cough drops to be an active ingredient .

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What's Missing? Read Your Label and Find Out

In fact, existing FDA guidelines for sweeteners and table syrups say that
a statement identifying a flavor (other than in an ingredient list) may be
included on a label only if the flavor contributes the primary recognizable
flavor characterizing the syrup.

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Murray Natural Living, Inc.

Sweet Fiber Benefits

-- Tastes like sugar and may be used like sugar
-- Useful for glucose management, with a near zero glycemic index
-- 2.