Wise has also been named Starting Lineup Sponsor, and will be
sponsoring Mets infielder Jose Reyes as the team's "Wise Player". The
principals have invested almost $1 billion of equity in 28 portfolio companies
over the last two decades. We listened to their
requests, and we are making changes to our snack offerings.
The carrier will begin service to Pittsburgh on May 4, 2005.

snacking oreo

In May 1999, Lance, Inc ., one of the largest producers of snack foods
in the world, acquired the Cape Cod Potato Chip Company .

snak sweetmeat

Founded in 1921, the company is one of the largest
manufacturers of potato chips and salty snacks , with the number two or three
market position in 21 eastern states from Florida to Maine. Customers traveling on flights between 1,121 and
2,289 miles, for example a flight between Los Angeles and Chicago Midway,
receive a full Snack Pack, which includes a boxed trio of packaged goodies --
Golden Oreos(R), Ritz Cheese Crackers(R) and Jello(R) Fruit Snacks.com

"In fact, since
1980 , we have made more than 64 billion chips for millions of loyal customers.com or enter in-person at the famous kettle-cooked
chip factory in Hyannis, Massachusetts. The
original founders, a husband and wife team, set off to create a recipe that
required each batch of chips to be slow cooked in a small kettle.

nabisco pringles

"
At Mets home games scheduled for July 2, July 23, August 7, August 21 and
September 17, 2005, Wise will participate in the Mets' Fanfest program,
providing free samples of potato chips , kettle chips and Cheez Doodles to
fans. We will ship out a variety of our famous snacks, including our
signature Classic potato chips, for an event to be remembered by all of your
guests!" said Daly Ford. Today, an
experienced team of managers continues to champion the Cape Cod dream.
Cape Cod's flavors have been expanded beyond the famous Classic chips to a
Whole Earth Collection , Sea Salt and Cracked Pepper, the 40 Percent Reduced
Fat line, as well as Popcorn, Tortillas and Salsa.

pringles sunnyday

Marcos A.S.
Beginning in April, Southwest Airlines will offer Nabisco(R) 100 Calorie
Packs of Cheese Nips in its Snack Pack for Customers on longhaul flights.

crackle sunnyday

The company
manufactures and sells a full line of salty snack products under some of the
most recognizable brand names in the salty snack food industry, including
WISE(R) and CHEEZ DOODLES(R) and NY DELI(R).

Palladium Equity Partners, LLC, based in New York, is a private equity
firm focusing investments in middle market companies.

snacking poppa

S. HYANNIS, Mass.
Complete rules and detailed information on the 25th anniversary contest
appears on the 9-ounce Classic bag as well as on the company's website.

crackle pretzels

"We are delighted to be named an Official Sponsor of The New York Mets,"
said Tom Shull, Chief Executive Officer of Wise Foods. "It is both an honor -
and simply good business - to be the sole supplier of potato chips, kettle
chips and Cheez Doodles to the Mets stadium. As
Customers look for smarter ways of snacking, this new option contains just
100 calories, no cholesterol, zero grams trans fat, and only three grams of
fat per serving. For those
Customers traveling on flights of 2,290 miles or more, for example a flight
between Philadelphia and Oakland, a Snack Pack and a salty cracker snack is
served.

Growing Up Tastefully
Cape Cod Potato Chips started 25 years ago with a dream -- to make the
best-selling, all natural potato chips with the rich taste of homemade.

lantchips snack

"
"Our partnership with Wise snacks is a home run," said Mets Senior
Executive VP and COO Jeff Wilpon. "Nothing signals the arrival of summer more
than watching Mets baseball and enjoying delicious Wise snacks."
Source Communications worked with Wise Foods in developing its sponsorship
opportunities with The New York Mets. Palladium considers investments across a range of industries and
target markets and has a particular focus on companies that are well-
positioned to capitalize on the fast-growing U.

nichi snak

Customers traveling on flights between 450 and
1,120 miles , for example a flight between Albuquerque and Portland, receive a
Nabisco brand cookie pack.
As a special thank you, Cape Cod would like to share our silver anniversary
celebration with anyone also honoring a special 25th birthday or wedding
anniversary. The trip, which will be drawn on or about November 30,
2005, includes round trip airfare and hotel accommodations for 5 days, $500
spending cash and a car rental to enjoy Cape Cod's historic sights and
beaches.
On July 4, 1980, the founders sought to bring their dream to life.

churros oreo

Hispanic
market. Hispanic market. Complimentary Snack and Beverage Service Available on All Southwest Flights

DALLAS, While other airlines are
offering less than peanuts, Southwest Airlines (NYSE: LUV) continues to give
Customers free , name-brand snacks and beverages on every flight.capecodchips. The company is hosting a drawing and one lucky person will win a trip
for two to Cape Cod.

The Snack Foods category includes industries and companies engaged in transforming agricultural products into products for intermediate or final consumption.

cracklins lantchips

CONTACTS:
Jeffrey Taufield/ David Lilly Shannon Dalton
Kekst and Company Director, Media Relations
For Palladium Equity Partners , LLC The New York Mets
(212) 521-4800 (718) 565-432

"With the majority of airlines cutting back on inflight meal service,
Southwest continues to offer Customers complimentary snacks and beverages on
all of our flights," said Donna Conover, Southwest Airlines Executive Vice
President of Customer Operations. "We are also excited about having a
healthier snack option available to our Customers.

Cape Cod Potato Chips Celebrates its 25th Anniversary by Passing the Chips

A mail-in entry is also available.
Famous couples ringing in their silver wedding anniversary this year also
include Mel Gibson and his wife, Robyn, Samuel Jackson and LaTanya Richardson ,
Dustin Hoffman and Lisa Hoffman, Jay Leno and his wife, Mavis, Jane Pauley and
Garry Trudeau , and Senator John McCain and his wife, Cindy.S. markets as well as in Canada, Spain, the
United Kingdom , Denmark, Holland, France, Germany and the Caribbean.

snacking churros

Wise Foods Named Official Potato Chip and Cheez Doodle(R) Sponsor For The New York Mets

We are particularly pleased that Wise has partnered with the Mets
because the team has long held a special place within the New York Latino
community, as well as the City as a whole. Of course, complimentary soft drinks, water, juice, and coffee are
available on all flights.

pizzapastanet nichi

So how does a potato chip company commemorate its major
milestone? By passing the chips! In celebration of the 25th anniversary of the
legendary kettle-cooked chips , the Cape Cod Potato Chip Company announced it
will share its silver jubilee with other quarter-century observers by offering
to supply the party chips.capecodchips.

poulty pringles

Hungry? Southwest Airlines Takes Care of Its Customers With Free Inflight Snack and Beverage Service

southwest., Everyone celebrates a birthday with
cake and ice cream.
"When registering, include the party date, address and number of
attendees.

A Star Is Born -- in 1980
In 1980, as the Cape Cod Potato Chip Company was manufacturing its first
batch of chips, many top celebrities were celebrating a start of their own.

pringles snacking

We
have several exciting events planned over the course of the season for Mets
fans, including participation in special events, charity causes and product
give-aways. We are particularly delighted to be sponsoring Jose Reyes as the
team's "Wise Player" and our representative on the team.
Southwest Airlines, the nation's largest carrier in terms of domestic
passengers enplaned (according to DOT data for the third quarter of 2004),
currently serves 60 airports in 59 cities in 31 states .

frito poppa

Based in Dallas,
Southwest operates 2,900 flights a day and has 32,000 employees systemwide. You host the party -- we'll supply the chips!"

Sharing in the Big 25
To celebrate in style , Cape Cod is putting out the call to anyone
celebrating a 25th birthday or silver wedding anniversary between July 1, 2005
and July 1, 2006. In a
modest factory in Hyannis, the company used secondhand equipment and rented
trucks to haul potatoes from a farm more than 100 miles away.

Snack foods include (but are not limited to), snacks made of cereals, cheeses, crackers, meats, jerky, nuts, corn , pellets, fruit, party mixes, pretzels, popcorn, pork rinds, bars, granola, cakes, cookies, and potato , and tortilla chips.

kitch lantchips

It also gives us the opportunity
to give back to our customers in greater New York by supporting the Mets.
On July 17, July 23 and August 6, 2005, fans will receive a free bag of
potato chips, kettle chips or Cheez Doodles with any hot dog or Subway
sandwich purchase . Formed in 1997,
Palladium is the largest private equity firm owned and operated by Latinos in
the United States and currently has committed equity capital in excess of $650
million. Complete rules and detailed information on the 25th Celebration Snack
Pack appears on the company website.
Among those sharing a 25th birthday this year are: Christina Ricci (February
22), Chelsea Clinton (February 27), Venus Williams (June 7), Michelle Kwan
(July 7), Jessica Simpson (July 10), Michelle Williams (July 23), Gisele
Bundchen (July 20), Macaulay Culkin (August 26), Dan Miller (September 4), Ben
Savage (September 13), Martina Hingis (September 30), Ashanti (October 13) and
Christina Aguilera (December 18).

marut nichi

Wise Foods, Inc."
Southwest Customers who travel on flights of less than 450 miles, for
example a flight between Baltimore/Washington and Hartford/Springfield,
receive peanuts or pretzels.

nichi snacking

, a leading regional
producer of salty snacks, and the New York Mets announced today that Wise has
been named Official Potato Chip and Cheez Doodle(R) Sponsor for the New York
Mets., is one of the premier regional salty snack companies in
the United States. For anyone celebrating a 25th birthday or silver
wedding anniversary, Cape Cod Potato Chips will chip in the festivities by
offering a commemorative 25th Celebration Snack Pack.

A Taste of the Cape
To further spread its 25th celebration to millions of its loyal munchers,
Cape Cod also announced it is offering a dream vacation to see where it all
began.

nichi nabisco

"Since our founding in July 1980, Cape Cod Potato Chips has become a rich,
flavorful legacy both in New England as well as throughout the United States
and overseas," said Heidi Daly Ford of Cape Cod Potato Chips. Entering is easy -- either visit the company's website at
http://www. By
experimenting with kettle-cooking , the result produced a great-tasting potato
chip that, by its very nature, is also lower in saturated fats than
traditional chips. With a winning
recipe in hand -- combining a great gourmet taste and distinctive crunch --
Cape Cod Potato Chips quickly began to sell throughout New England, and soon,
a cult-like following began to grow nationwide. Today Cape Cod products
are now enjoyed in nearly all U.

cracklins crackle

-- Mets Infielder Jose Reyes Named 'Wise Player' --
-- Three Year Agreement Makes Wise a Leading Vendor for Mets Home Games --

NEW YORK, Wise Foods Inc. As part of the sponsorship, Wise will
have extensive signage in center field; will have frequent radio spots on
every Mets Spanish-language radio broadcast; and will host a range of charity
and other special events for the community during the season. Rodriguez, Managing Member of Palladium Equity Partners, LLC,
the investment firm which owns Wise Foods, commented, "Palladium is the
largest private equity firm owned and operated by Latinos, and a key part of
our mission is to provide investment capital to the fast-growing U.
Over the next several years, through changes of ownership, Cape Cod Potato
Chips continued to expand and prosper by remaining true to its original
recipe.

kitch poppa

Southwest
currently serves 18 different complimentary beverages, as well as peanuts or
pretzels on every flight, and provides popular Snack Packs on longhaul flights
for free. To register for a 25th Celebration Snack Pack, fellow
quarter-century partiers may visit the Cape Cod website at
http://www.

nichi poulty

Under the three-year agreement with the team, Wise will be the exclusive
supplier of Wise(R) potato chips, New York Deli(R) kettle chips and Cheez
Doodles(R) to all Mets home games held at Shea Stadium , and will have a strong
and supportive presence with the team. Select beer, wine and alcoholic beverages are
available for purchase.com or write to the company at the Cape Cod Potato
Chip Company, 25th Celebration, 218 West Main Street, Hyannis, Massachusetts,
02601.

munchies nichi

We hope all Mets fans everywhere
will enjoy Wise snacks at the stadium this season and come to know Wise as
their locally-owned snack food of choice.

http://www.