(NYSE: SE) to launch Formula 7(R), its
own proprietary line of functional foods and beverages. Atkins products
span a number of food categories including nutrition bars, shakes,
breakfast foods and indulgent treats. Atkins products are ideal for
anyone interested in the benefits of a controlled -carbohydrate
nutritional approach or who is looking for healthier alternatives to
so-called nutrition products that are actually full of added sugars
and trans fats.

snax carbohydrate

factfoods.

pollen snack

S.

About Atkins Nutritionals Inc.

carbohydrates nutri

The initial 7-Eleven(R) product lineup includes bottled and canned
beverages, as well as two nutritional bars, each designed specifically to
enhance energy, fitness or endurance.
"Consumers are looking for ways to improve their health whether it's
changing their diet, lifestyle or looking to vitamin supplements," said Debbie
Wildrick, product director for processed foods.

FACT Foods and Bianca Pasta to Launch Specialty Line of Fresh Pastas and Sauces under Atkins Quick Quisine Label in Northeastern United States

, a regional fresh pasta manufacturer that has licensed the
popular Atkins Quick Quisine(R) label.
"We are excited that this exceptional product line will soon be
available to the consumer," said Jacqueline Danforth, FACT president
and CEO, "We are also thrilled the line will be launched under the
Atkins Quick Quisine(R) label.

carbohydrates pollen

"Formula 7 provides a great
platform for us to develop additional items with specific attributes to
enhance energy, endurance, wellness , strength and maybe more."

About 7-Eleven, Inc."
"Bianca Pasta is pleased to be able to provide the consumer with
an exceptional product, regardless of dietary restrictions," said
Jerry DiNatale, Bianca Pasta president, "Our company was built on
great taste and quality. We are confident these products will appeal
to consumers who don't want to sacrifice the foods they love while
purchasing foods with their health and diet in mind. Bianca
products include stuffed pastas of all varieties , cut pastas, grilled
flat breads, and custom pasta sauces.com

carbohydrates aquae

"
Functional and fortified foods and beverages are the top-selling category
of packaged consumer health and wellness goods, with sales reaching
$23.S. Expansion to other Northeast retailers is
anticipated for April and May, with a goal of national distribution
late in 2005. In 2004, ANI introduced the "Net Atkins Count" based on a
patent-pending clinical method for determining the impact of a single
serving on an individual's blood sugar level, thus providing the most
accurate net carb gram count of any product on the market. and FACT Products Inc.
FACT very recently began marketing directly to consumers by
launching its online store, www.
For more information about FACT and its products, industry trends
and functional foods, please visit www.

phosphorus propolis

4 billion in 2004, according to the National Marketing Institute. 7-Eleven sales typically reflect national trends, and the
energy drink category has achieved double-digit sales growth for several
years.atkins.

carbohydrate nutri

Graphic icons representing the
nutritional benefit provided by the product appear on the package and on in-
store signage. Formula 7 provides performance
products for mainstream consumers by offering value, taste and benefits.J. It
is anticipated that individual retailers will carry a selection from
the complete product line.

carbohydrates preservatives

During 2004, 7 -Eleven stores
worldwide generated total sales of approximately $41 billion.

gmo preservatives

7-Eleven.----

Variety of Carbohydrate-Conscious Fresh Stuffed Pastas and
Sauces Soon Available at Select New York Supermarkets

FACT Corporation (OTCBB:FCTOA), an emerging nutrition solutions
company, today announced the Northeastern U.com.

Products made by Atkins Nutritionals, Inc .

kitsune gmo

Headquartered in Dallas, Texas, 7-Eleven, Inc.
The product line incorporates proprietary premixes and sauce
formulations specifically developed by FACT technologists for Bianca
Pasta Inc.
The new fresh pastas will first be available at fine New York
retailers including Key Food Stores Cooperative , King's Super Markets,
Zabar's and Gourmet Garage.
Complete meals incorporating pasta and sauce from the new Atkins Quick
Quisine(R) line range from 9 to 14 grams of carbohydrates per serving
when applying the Net Atkins Count. Atkins flagship Advantage(TM) nutrition bars are the
top sellers in the nutrition bar category, and are packed with
protein, fiber and vitamins and minerals without added sugars or trans
fats.

gmo potassium

In a
poll of food industry executives by Reuters Business Insight , functional foods
were predicted to be the most successful healthy food products through 2009,
with America following the lead of Asian-Pacific countries which have the
greatest consumer acceptance of the role of nutritional and functional foods
and beverages. Find out more
online at http: //www.

fireball pollen

Frozen stuffed pastas from the line are
also currently available for direct home delivery at www. The opportunity to work with Atkins
Nutritionals to develop this exciting specialty line of pastas and
sauces has been wonderful.

clif grams

"These new items deliver distinctive flavor profiles like our
cherry lime-flavored energy drink, or the energy bar, which contains
interesting ingredients and tastes great.

preservatives fireball

territories throughout the world. retail launch of a new
line of high-fiber, carbohydrate -conscious fresh pastas and sauces for
the second week of March 2005 under the Atkins Quick Quisine (R) label.
Available varieties will initially include Four Cheese Tortellini
and Ravioli, Chicken Parmigiana Tortellini and Ravioli and Beef
Tortellini and Ravioli, as well as four complimentary sauces: Roasted
Garlic Marinara, Italian-Style Meat Sauce, Vodka Sauce and Pesto.

kitsune clif

79, and $2. In addition, nutritional bars continue to grow in popularity. is the premier name and largest chain in the convenience
retailing industry. is a regional fresh
pasta manufacturer specializing in private labelling for major East
Coast retailers, including Wegman's, King's and Giant Foods. (ANI), the original
experts on the low-carb lifestyle, are formulated to provide a wide
range of health benefits , good taste and convenience.

aquae harvests

com ."

About Bianca Pasta Inc.

shandiz potassium

7-Eleven, Inc. We've been working closely over a
considerable period of time with Bianca Pasta and Atkins Nutritionals
to ensure that these products meet a rigorous set of nutritional
standards while offering exceptional taste and eating quality.net, featuring a new
line of unique, specially-formulated bake-at-home brownie , cookie,
muffin, pancake/waffle and all-purpose mixes.

kitsune carbohydrates

Fortified with vitamins, minerals, herbs, antioxidants, amino acids and
other natural ingredients, the first wave of Formula 7 products available
exclusively at participating 7-Eleven stores nationwide includes:

Energy
* Formula 7 Energy Drink in 16-ounce can; available in two flavors --
Cherry Lime Lightning and Super Citrus Charge; functional ingredients
-- B vitamin complex, gingko biloba, inositol , taurine and caffeine
* Formula 7 Chocolate Crunch Energy Bar; functional ingredients -- B
vitamin complex, bee pollen, green tea polyphenols and kola nut
extract

Energy/Mental Focus
* Formula 7 Energy Beverage in 20-ounce bottles; available in two
flavors -- Blood Orange and Raspberry Mint; functional ingredients --
Vitamins B and E complex, gingko biloba, green tea polyphenols,
Siberian ginseng

Endurance
* Formula 7 Chocolate Mocha Caramel Endurance Bar; functional
ingredients -- essential B vitamins, whey and soy proteins, green tea
polyphenols

Fitness
* Formula 7 Fitness Beverage in 20-ounce bottles; available in two
flavors -- Apple Rose and Natural Peach; functional ingredients -- B
vitamin complex, green tea polyphenols, HCA and chromium

The suggested retail price for both the bottled beverages and bars is
$1.
"Formula 7 further expands our assortment of better-for-you offerings,"
Wildrick said.

phosphorus carbohydrate

Formula for Success: 7-Eleven(R) Enters Functional Food Arena With Formula 7(R)

harvests healthfood

New York-based, family -owned Bianca Pasta Inc.

transactional snax

phosphorus pollen

Functional foods are defined by the International Food Information Council
as any food or food component that may have health benefits beyond basic
nutrition.49 for the canned energy drinks. operates
or franchises approximately 5,800 7-Eleven(R) stores in the United States and
Canada and licenses approximately 22,700 7-Eleven stores in 17 other countries
and U.

cereal clif

About FACT Corporation

FACT Corporation develops, licenses and markets proprietary
nutrition solutions through its wholly-owned subsidiaries, Food +
Culinary Technology Group Inc . The FACT
companies serve clients who manufacture, distribute and market
functional food products through a variety of conventional and
alternative distribution channels, including branded and private -label
retail opportunities, as well as food-service and specialty markets.

cereal gels

DALLAS, With the diet pendulum swinging
between low-carb/high-fat and low-fat/high-carb in the past few years,
consumers are taking a more balanced approach to diet and nutrition. Add to
that an aging population, rising healthcare costs, and an ever-growing number
of studies linking the importance of diet to health and disease prevention,
and the stage is set for 7-Eleven, Inc.

Business Editors/Food Editors

FREEHOLD, N.eatwellstaywell.