99 for a 5-6
oz. FRESNO, Calif.

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The study also noted that raisins contain mainly fructose and glucose,
sugars that may be less cavity producing than table sugar (sucrose). Its mission is to support and
promote the increased use of California -grown raisins and sponsor research of
the fruit's nutritional benefits. Nearly 4,500 raisin growers reside in
this fertile valley 240 miles long and 50 miles wide.

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com.

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"We are excited to introduce the Nut Lovers Mixes because they feature
unique combinations of many nuts that people have told us they love the
most," says Heath Osburn, senior brand manager, Planters.
"Regardless of their sweet properties, raisins contain oleanolic acid and
other phytochemical compounds that inhibit growth of bacteria in the mouth and
are responsible for tooth decay," said Julie Jones, Ph., Professor of
Nutrition at the College of St.
The USDA's MyPyramid for Kids highlights fruits, vegetables and whole
grains combined with daily physical activity as paramount to kids' health. California's San Joaquin Valley produces the
highest quality raisins in the world.

Commercial firms providing products , services, distribution about, for or of nuts.

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Raisins at Halloween Treat Kids to Healthy Teeth

In addition to raisins' specific dental health-contributing
phytochemicals, raisins rank among the top overall antioxidant-containing
foods, along with berries, dried plums, grapes, dark green leafy vegetables,
beets and red bell peppers. The American Dietetic Association and other
leading health authorities agree that regular consumption of antioxidant-
containing fruits, vegetables, legumes, nuts and whole grains provide
protection against heart disease and cancer and may retard effects of aging,
including loss of memory.

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"This is wonderful news," said Karla Stockli, Vice President of Marketing
for the California Raisin Marketing Board.

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Love is in the air for those who have a
fancy for their favorite nuts. "Producing
quality products that satisfy people 's special tastes has been our
commitment for 100 years, so what better time to introduce this new line
than during our centennial anniversary.D.
The best way to do this is by daily brushing and flossing and professional
dental cleanings twice a year. To learn more about the
California Raisin Marketing Board, visit its website at
http://www.

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Today, the
Planters portfolio includes many different product offerings, from Cocktail
Peanuts and Jumbo cashews, to unique mixes like NUTrition Heart
Healthy Mix, designed to meet people's specific heart health nutritional
needs. A
1 /4-cup (40 grams) serving of raisins counts as one serving of fruit.

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Each mix contains 50 percent of a
"favorite" nut, such as the Cashew Lovers Mix, with Jumbo Cashews, the
Pistachio Lovers Mix , which features premium Pistachios, the Macadamia
Lovers Mix with creamy Macadamias, and the Pecan Lovers Mix with tasty
Pecans. For more
than 100 years, Kraft has been dedicated to helping people around the world
eat and live better. Dental
research shows that foods with added sugar often contribute to oral health
problems and that prevention of bacterial plaque build-up on the tooth surface
is critical both for preventing tooth decay and promoting healthy gums.

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This study
shows that certain foods, such as California raisins, make an ideal snack
choice for oral health," she concluded.

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Planters is giving nut enthusiasts something
new to chew on with its new Nut Lovers Mixes , as it marks its 100th year of
delivering fresh-tasting, quality, innovative snack nuts.

The four Planters Nut Lovers Mixes were created for people who have
particular tastes when it comes to nuts. The suggested retail price is $3.

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PRESS RELEASE Planters(R) Continues to Show It Knows What Nut Lovers Want

About Planters

Over the past century, Planters has become an American icon and built a
reputation for delivering consistently fresh-tasting nuts. Hundreds of millions of times a day, in more than 155
countries, consumers reach for their favorite Kraft brands including Kraft
cheeses and dinners, Jacobs, Gevalia and Maxwell House coffees, Oscar Mayer
meats, DiGiorno pizzas, Oreo cookies, Ritz and Wheat Thins crackers and
chips, Philadelphia cream cheese, Milka and Cte d'Or chocolates, Honey
Bunches of Oats cereals, Good Seasons salad dressings and Tang and Capri
Sun refreshment beverages.

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Food selection is also important. That is
1/2 of the recommended daily fruit consumption for a child based on a 1,000
calorie diet.

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Planters is the flagship brand for the Salted Snacks Category of Kraft
Foods Inc.

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Planters. Many of Planters products qualify to carry Kraft's Sensible Solution
flag, which indicates that the products meet specific
"better -for-you" nutrition criteria on a per-serving basis.

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can., the world's second-largest food and beverage company. "It's common knowledge that caries
can be prevented by reducing the amount of plaque and bacteria in the mouth.

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"

Where to Find Planters Nut Lovers Mixes

The four Planters Lovers Mix varieties are available in the snack/nut aisle
in food stores nationwide. "These specific raisin
phytochemicals also help stop the growth of oral bacteria that cause
periodontal disease," Jones added.calraisins.

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The California Raisin Marketing Board was created by a State Marketing
Order in 1998 and is 100 percent grower funded.

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Each favorite nut is combined with two complementary nut varieties
to create a flavorful mix sure to please any nut lover. The
new raisin and oral health research was presented earlier this year at a
meeting of the American Society for Microbiology by study leader Christine Wu,
Ph. Packing raisins in a school lunch or grabbing them as an after-
soccer snack or sprinkling them on cereal can be easy and may actually result
in improved dental health for kids and parents.

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, To fill trick-or-treaters' bags
this Halloween, choose a naturally sweet and flavorful snack parents will
appreciate -- California raisins.

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They've also started adding our Tassimo hot
beverage system, South Beach Diet line and a growing range of
better-for-you Sensible Solution products to their shopping baskets,
continually expanding their list of Kraft favorites .org .

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To learn more about Planters Lovers Mixes and Planters 100th
Anniversary celebration, visit www. Kids don't have to know that raisins
contain certain phytochemicals -- naturally-occurring antioxidants found in
plants -- that could help fight cavities and gum disease according to recent
research at the University of Illinois at Chicago College of Dentistry. Catherine and consultant to the California
Raisin Marketing Board which funded the research.