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"They already have a
great reputation for creating gourmet meals on-site at their kitchen.zonefreshphilly.

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Final changes to the WIC food packages
must have a positive impact on the nutrition of WIC participants.

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----foodsource

Based on Popular Zone Diet,
Program is All the Rage in L. They can expect to lose between 1-2 pounds
of fat per week, the recommended amount by most physicians and
dieticians.
"I'd like Zone Fresh Philly to completely eliminate Philadelphia's
former label as being America's Fattest City," said Bill Abbott,
President of Zone Fresh Philly and a former personal trainer.

Dinner -- Asian-Glazed Salmon with steamed snow peas, or Morrocan
chicken breast with apricot chutney and broccoli rabe. For an
extra $10-$15 a day, we spend the extra hours each week ordering food
and planning the menus, portion sizes and recipe alterations that
clients would have to do anyway.

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A. and New York

Zone Fresh Addresses Major Challenge of Eating Healthy -
It's Hard Unless It's Easy and Convenient

Zone Fresh Philly and foodsource (SM) have joined forces to deliver
healthy meals and snacks to busy clients' doorsteps.
The Zone Diet recommends a moderate consumption of all foods,
including proteins, healthy carbohydrates and fats in the right
amounts. Such testing is essential to prevent
unanticipated effects, such as decreasing consumption of fruits and
vegetables, grains or dairy products.

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All of that is done
already by the chefs at foodsource so there's no reason not to eat
healthy food all day. They are delivered to clients' homes or
offices immediately that evening to be eaten the following day .
The only store of its kind in the Delaware Valley, foodsource also
features a wide range of prepared food items that are cooked fresh
each day in its restaurant-quality kitchens, using no preservatives .

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WASHINGTON, Commenting on the release of a report
by the Institute of Medicine, proposing a number of changes to the Special
Supplemental Nutrition Program for Women, Infants, and Children (WIC), Robert
Earl, MPH, RD, Senior Director of Nutrition Policy for the Food Products
Association (FPA), made the following remarks:

"The IOM report affirms and underscores the importance of processed and
packaged foods -- including canned, frozen and dried fruits and vegetables,
juices , dairy products, canned and dried beans, and baby foods -- to the WIC
Program.

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"This report also urges that any adjustments to the WIC food packages be
tested first in pilot programs, to ensure that there are no unintended
consequences from such changes.

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Jennifer
Aniston, Jennifer Garner , Madonna, Carl Lewis, Rick Fox and Brian
Leetch are just a handful of well-known Zone Diet devotees .

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Clients can purchase the service in 5, 15 or 30-day packages by
calling 1-888-439 -6899, or by visiting the Zone Fresh Philly website
at: www. FPA strongly agrees with this recommendation
for evaluation with WIC participants.

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Barry Sears and
is considered to be one of the healthiest eating approaches to follow.
By teaming up with foodsource, Zone Fresh Philly can offer the
freshest and healthiest foods while making them taste great.
Stores are located in Bryn Mawr and Glen Mills , PA, with a third store
slated to open in Greenville, DE this spring.

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If clients decide weight loss is their goal, their portions
are adjusted accordingly."
Clients are able to "opt out" of the foods they are allergic to or
just don't like to eat.

Lunch -- Chicken satay with couscous + steamed vegetables, or a
smoked turkey breast on a whole grain wrap with light havarti cheese +
romaine and ligonberry preserves spread. "People generally spend
about $20-$25 a day on food if they eat on the run anyway--and it's
there's no guarantee what they are eating is fresh or healthy .

Institute of Medicine's Report 'Affirms Importance of Processed and Packaged Foods to the WIC Program ' Says Food Products Association

"

The Food Products Association is the largest trade association serving the
food and beverage industry in the United States and worldwide.

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After
all , no one wants to eat healthy foods unless they taste good.

Favorite snacks include protein-fortified double chocolate mousse
pudding with roasted almonds, or cucumber and tomato salad with light
cheese and balsamic vinaigrette dressing.

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It's the first service of its kind in the Philadelphia area. "Most
busy people won't eat healthy meals on a regular basis unless it's
convenient.

Includes fruits, vegetables, nuts, mushrooms and other items that can be grown in gardens or orchards.

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This service is delivered daily to clients' doorsteps so
they don't have to plan, shop, cook or clean.

"foodsource is a perfect choice to prepare the Zone-based meals
and snacks for the Philly market, " said Abbott.

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Business Editors/Food Editors

BRYN MAWR, Pa. The meals
+ snacks are allocated within the following nutritional guidelines:

30 percent of calories come from lean proteins including
chicken and fish

40 percent from healthy carbohydrates like vegetables, fruits,
legumes + whole grains

30 percent from healthy fats such as nuts, seeds and olive
oil. If the client's time is valuable, I'd
say it's a great deal. Its
products include olive oil, caviar, dry-aged beef, hundreds of cheeses
and home items. FPA's
laboratory centers , scientists and professional staff provide technical and
regulatory assistance to member companies and represent the food industry on
scientific and public policy issues involving food safety, food security,
nutrition, consumer affairs and international trade.

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Unlike many meal programs based on eating processed foods, all
Zone Fresh Philly menu items are prepared daily in foodsource
kitchens , using only fresh ingredients and no preservatives.

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Zone Fresh Philly and foodsource Team up to Offer Region's First Healthy Meal Service Delivered to Clients' Doorsteps

Zone Fresh Philly is based on The Zone Diet by Dr."
Many celebrities are known to follow The Zone Diet.

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"

About foodsource (SM)

foodsource is a specialty food store that sells only the freshest
products and groceries from outstanding vendors around the world.

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Sample dishes include:

Breakfast -- Vegetable egg frittata filled with bell peppers and
onions with a side of fruit, or a mixed berry crepe with light ricotta
cheese.

How Zone Fresh Philly works

The chefs prepare a day's worth of meals and snacks, pack them in
air-tight containers and place them in insulated cooler bags with ice
packs to maintain freshness.com
At a price of between $35-$40 a day, the service isn't cheap, but
Abbott feels it's a worthwhile investment.

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This report notes the convenience, availability, nutritional value
and popularity of processed and packaged foods, and clearly makes the case
that they are an integral part of government food assistance programs such as
WIC.

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Zone Fresh Philly
officially launched mid-February and is modeled after similar
Zone-based programs that have proven highly popular in Los Angeles and
New York.