The Healthy Carnivore today announced its grand
opening. Armed with a desire to provide natural meats to health-conscious
families, Ken used his design and programming skills to create a new kind
of company.
You may be watching what you eat down to
carbs, calories and fat grams, but are you watching what your pets eat?

"Many pet foods contain rendered byproducts, added growth hormones and
antibiotics," says Dr.

"To achieve an organic classification most of these pet foods are heavy on
grains, making them very light on actual protein," says Dave Carter who
served as the past chair of the USDA National Organic Standards Board.

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Mergers and acquisitions are making the conventional meat industry
increasingly concentrated, however the supply-side for organic meats remains
fragmented.

The Healthy Carnivore 's cut-to-order, free-range, grain-fed meats rival the
taste and quality of other first-rate brands , but contain no hormones,
antibiotics, or animal by-products."

About the Healthy Carnivore

The Healthy Carnivore was established in 2005, as a collaboration between
Ken McLaughlin, a Web designer, health enthusiast and meat lover, and
Jobbers Meat Packing, a renowned, 27-year-old packing and distribution
company.99 for dry food; $1.

Sidebar:

Should Your Pet Go Organic?

Expert says beware, you might be spending more money for a bag full of
bread.

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DUBLIN, Ireland , Research and Markets
(http://www. Andrew Weil M.

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, a pioneer of preventative health
and nutrition practices.

Learn more about Pet Promise.99-$10.

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With
superior customization and an easy, intuitive user interface,
health-conscious , discerning users are treated to an exceptional shopping
experience.

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High
growth rates have made the UK organic meat market the second largest in the
world.

The Healthy Carnivore improves the experience of buying online.
http://www. All the
meat and poultry used in Pet Promise is strictly sourced from natural
producers, and is the No."

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(Logo: http://www. Over a
half of British organic pork went to food processors in 2004.
Although sales volume has expanded considerably , the market share of
organic meats remains below 4% in most retailers. The Healthy Carnivore caters to
people with limited time, but a limitless desire to serve the
highest-quality, healthiest and tastiest meats available anywhere.healthycarnivore.

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Research and Markets: Organic Meat Products Market is Fastest Growing in UK Organic Food Industry with Sales Volumes Expanding By 139% between 2001 and 2004

com/cgi-bin/prnh/20040820/RESEARCH )
The organic meat products market is the fastest growing in the UK organic
food industry with sales volume expanding by 139% between 2001 and 2004 . Brands are more evident on organic processed meats.com
Fax: +353 1 4100 980

The Healthy Carnivore offers next-day
delivery; fresh-frozen and beautifully presented. Ken learned best
practices from industry leaders, and prepared himself to provide the finest
natural meats available .

A new line of pet food called Pet Promise does not contain any animal
byproducts, added growth hormones or antibiotics, rendered or recycled
meats and fats, brain or spinal tissue, or any artificial colors, flavors
or preservatives.69 for wet
food).

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Apart from the retail trade, there is
high demand for organic meats from food processors and the catering sector.

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The Healthy
Carnivore is designed around its users -- their demands, tastes and values. 1 ingredient listed in the food.petpromiseinc .

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Imports remain
important, representing about 20% of total sales volume with products coming
into the UK from a number of continents.

Founder Ken McLaughlin affirms, "The Healthy Carnivore provides the
convenience, quality, taste and healthfulness that today's families demand
from their shopping and dining experiences.
"Dogs and cats need a diet rich in protein and currently the supply of
organic meat in this country is limited.

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The food is also backed with a purity guarantee.

poudre byproducts

com/reports/c16627 ) has announced the addition
of The UK Market for Organic Meat Products to their offering. Organic meats are mostly
marketed under supermarket private labels, which account for over 80% of fresh
cut sales.
The organic poultry market is reporting the highest growth, expanding by
over 20% per year.com/reports/c16627

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.

Pet Promise is available in natural health food stores nationwide (prices
vary but range between $7.19-$1.

Includes listings for specialty meats such as kangaroo, ostrich , and goat.

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High market growth rates are projected to make organic
poultry comprise most volume in the UK organic meat market in the coming
years.

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Given the size, commitment and mission of The Healthy
Carnivore, customer service and quality are never compromised.

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With its premium, all-natural,
artisan -cut meats, including beef, chicken, pork and lamb, The Healthy
Carnivore makes delicious natural meats available to anyone at anytime --
for gift-giving and daily consumption.

Health Food for Your Pet

"
(Click here for details)
Rendered byproducts are often listed on the ingredient labels as "chicken
meal," "meat or bone meal," "beef byproducts," or "poultry meal," which can
include fats and meat derived from sources not allowed for human
consumption.com.

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The increase in organic food processing has led to a surge in demand from
companies making organic sausages, bacon, ready -meals, and baby food.
This report gives market + competitive information on organic beef,
organic pork, organic lamb, and organic poultry. Market sizes, revenue
forecasts, and market trends are given for each segment.Find a store near you.

Each purchase of Pet Promise also directly supports American family farmers
and ranchers who adhere to sustainable ranching practices by keeping added
hormones and antibiotics out of meat and poultry.

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The natural meats e-tailer will take on the local butcher and mail
order companies such as Omaha Steaks in an effort to change the way
consumers think about and purchase meat. Using Jobbers' packing and
distribution facilities and products provided by select meat growers, the
company proudly provides the freshest, highest-quality natural meats
available , incorporating leading-edge interactivity, a personalized
shopping experience and superlative customer service.

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Competitive
information includes market shares and profiles of leading suppliers and
retailers

For more information visit
http://www. The Healthy Carnivore provides a
sensible and delicious alternative to the grocer's meat case and
traditional mail-order catalogs.com/

"Even some products claiming to be natural can
still contain animal byproducts.

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There is also
rising demand from restaurants, schools, hospitals and government buildings. With help from Jobbers, Ken mastered the art of raising,
processing and distributing certified natural meats.

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Healthy growth rates are envisaged to continue in the coming years as
greater volume comes into the market. Supermarket sourcing policies are responsible for conventional
meat companies to dominate the supply of organic meats.researchandmarkets.

PRESS RELEASE Natural Meat E-tailer Goes Head-to-Head With Local Butcher and Premium Mail Order Companies

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newscom. You can find a store close to you at http://www.

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Capitalizing on Jobber's long-standing
relationships with America's most trusted natural meat growers, Ken
established enduring partnerships of his own.

meats inspected

researchandmarkets.

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Weil says there is a growing trend towards natural meat and poultry in pet
foods like that used in the Pet Promise brand, giving owners convenient and
healthy nutrition options for their pets.