Its international membership includes 200 companies from 50 countries."

The U. The company and its subsidiaries develop technology for use in the
bioterrorism, food safety, and disease detection mitigation areas.

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gtr-datastar."

About Brandt Beef

Brandt Beef - The True Natural, is a family owned premium natural beef
producer for the up-scale restaurant and retail markets.

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All the products in the FMI competition were
featured during the trade show in the New Product Showcase.

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"It's a very unique situation that our family is in where years of
commitment and dedication are coming to fruition. The Brandt family
is passionate about producing the most consistent, highest quality , 100
percent source verified natural beef in the market. Through cattle
selection, natural feeding practices and humane treatment of animals,
Brandt Beef produces a product that is unparalleled in taste, tenderness
and consistency.

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Samples from every Brandt Beef combo bin go to Silliker for testing and the
results are obtained before any product is shipped.

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Business Editors/Food Writers
FMI Show 2005

GOLDEN, Colo. Eating meat products
contaminated with "Specified Risk Materials" from BSE infected cattle has
been linked to variant Creutzfeldt-Jakob Disease, a rare and fatal nerve
disease responsible for more than 150 human deaths worldwide. This fully integrated system will provide an audit
trail of everything that has happened to our products by cataloging
information at various points along the supply chain, including farm,
ranch, processing plant , testing laboratory, transport vehicles, storage
facilities, supermarkets and restaurants. With the
onset of consumer concerns regarding hormones and antibiotics in the early
1990s, Brandt decided to go against industry standards and raise their
animals naturally.S.

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"Our system
can minimize the social, economic and environmental costs associated with
an outbreak for each organization across the supply chain. Department of Agriculture estimates that there are approximately
60,000 documented incidents of contaminated food in the U.

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com

About Food Marketing Institute (FMI)

Food Marketing Institute (FMI) conducts programs in research,
education, industry relations and public affairs on behalf of its
1,500 member companies -- food retailers and wholesalers -- in the
United States and around the world.brandtbeef.

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Coleman was among 11
companies named in the 11 competition categories. We listened to
consumers and developed the product they asked for," Rob Siegal ,
Director of New Product Marketing, Coleman Natural Foods, said. FMI's retail membership is composed of
large multi-store chains, regional firms and independent supermarkets. based spatial
technology company that specializes in the development and implementation
of risk mitigation technology for global commercial business and government
use.

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For more
information: www.S.

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case of bovine
spongiform encephalopathy (BSE) or "Mad Cow" disease, reported by the U.





www.

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----Coleman Natural
Foods, the leading natural meat company in the United States,
announces that it received the distinguished "2005 Retailer Choice
Award" in the Processed/Fresh Meat and Seafood Category at the Food
Marketing Institute (FMI) Show for its Coleman Purely Natural 100%
Beef Burgers., Chairman,
Coleman Natural Foods, said.
Brandt Beef - The True Natural, a family owned,
premium natural beef producer, announced today that is has selected
GTR-Datastar's revolutionary GlobalTrack System to source verify and
guarantee the safety of its 100 percent natural beef products, which are
harvested from cattle born and raised here in the U.

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S.

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S.S."

The Brandt family has been in the livestock and farming business since the
early 1900s and started feeding cattle commercially in 1945.S.

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Today's consumers are interested
in both quality and taste, with greater numbers increasingly concerned
about the use of antibiotics and hormones ," Mel Coleman Jr. "These new burgers offer the great
natural beef taste without the concern about the quality of the beef
that goes into them," he added. frozen, uncooked patties.

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About Coleman Natural Foods

Coleman Natural Foods, headquartered in Golden, Colorado, is the
leading all natural meat company in the United States. members operate
approximately 26,000 retail food stores with a combined annual sales
volume of $340 billion -- three-quarters of all food retail store
sales in the United States. "Besides raising our animals naturally, we
have now pushed the envelope by teaming up with GTR-Datastar to utilize its
GlobalTrack software.
Additionally, there is no existing national emergency technical management
system for animal health related diseases.gtr-datastar.

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This is an exciting time in the
industry where listening to the consumer and acting on it is imperative if
you want to survive as an independent producer.
Less than one percent of the food imported into the U. These innovative technologies include:

-- RFID technology, barcodes and optical scanning (radio frequency
identification devices that use radio waves, and other scanning devices to
automatically and uniquely identify physical items in varying proximity to
machine "readers" at the farm, ranch, processing, testing, ship, truck,
container, pallet or unique item level);
-- spatial technology (GPS/GIS technology for immediate location of
products, and tracking wind patterns in the event of an air-borne
pathogen);
-- and satellite imagery (immediate geographic isolation and real-time
pictures of problem areas).com.

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"Consumers can prepare a truly restaurant style all natural beef
burger at home, secure in the knowledge that they are serving their
families and themselves the finest all natural beef available," he
said.

In addition to GTR-Datastar's GlobalTrack system, every Brandt Beef
shipment benefits from Cryovac iBag Shrink Packing using InfoWrap
Technology.

About GTR-Datastar

Global Technology Resources-Datastar (GTR-Datastar) is a U.

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Retailers and wholesaler attendees at the FMI Show voted for their
favorite products.

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Coleman Purely Natural is committed to the highest standard
for all natural and organic products.
Department of Agriculture on Monday, March 13. With this change in focus they laid the groundwork for
what today utilizes the only fully integrated birth to consumption source
verification tracking process in the industry. If
contamination does occur, whether it is intentional or unintentional,
GlobalTrack can pinpoint where contaminants entered the supply chain and
isolate the problem immediately.S. undergoes any type
of inspection -- leaving what many call an open door to terrorists.

"Combined with total asset visibility and tracking provided by
GTR -Datastar's GlobalTrack, the Cryovac iBag information-ready packaging
provides an additional safety measure enabling tracking to the individual
item level," added Paul Cheek.

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This unprecedented
announcement comes in the wake of another verified U. Brandt, Vice President and
Managing Partner, Brandt Beef . More
information about GTR-Datastar can be found at www.

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The announcement was made at the annual FMI Show 2005,
the world's largest annual food trade event held from May 1 to 3 at
the McCormick Place in Chicago.

PRESS RELEASE Brandt Beef Selects GTR-Datastar for Source Verification and Total Asset Visibility

com


"To protect consumers' health, it is vitally important to know where
particular shipments of meat, vegetables and other products originated and
where they've been," said Paul Cheek , Partner, GTR-Datastar. each year.

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"This award recognizes our commitment to consumers. "Each barcode contains the audit trail of
the product through the entire supply-chain, even including laboratory test
data from nationally recognized food safety laboratory Silliker, Inc. Recently, Brandt Beef received the Master Chefs'
Institute Seal of Excellence for its achievement in obtaining the Master
Chefs' Institute standard of quality.com.

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Coleman Natural Foods New Product Named 2005 Retailer Choice Award Winner at FMI Show

To
qualify, products must have been launched in the past year and they
must be completely new, a category or line extension or, in
exceptional cases, relaunched or repackaged .
Coleman only uses high-quality beef cattle like Angus and Hereford.colemannatural. FMI's U. We are hopeful that
there will continue to be customers out there that are willing to step away
from traditional commodity beef pricing and realize the full value that we
are bringing to the table, " said Eric W.

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"We are absolutely delighted to be named a FMI Retail Choice Award
Winner .
Consumers are able to enjoy Coleman's wonderfully tasting Natural
100% Beef Burgers available in conventional and natural grocery
freezer cases in boxes of six, 1/3 lb.

The GlobalTrack system employs several innovative technologies which
deliver a wide variety of real-time information to assess contamination
situations. More information is available at
www.S.

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