To demonstrate how it works,
USA Rice has created a three-step Healthy Rice Bowl graphic image and
accompanying tips.com

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It is
prominently positioned as an important part of the diet, represented in the
orange-colored grains food group, which is the largest of the five recommended
food groups depicted in the new pyramid.

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Whole Grain Brown and Enriched White Rice
Can Help Americans Follow MyPyramid Guide With Ease

ARLINGTON, Va. Rice fits the key
tenets to help Americans accomplish these goals, including:

Nutrient Density -- Get the Most Nutrition from Your Calories:
* Rice is a great tasting, nutrient-rich, complex carbohydrate that
contributes over 15 essential nutrients to the diet.

CONTACTS: Melissa McAllister Anne Banville
Pollock Communications USA Rice Federation
212-941-1414 703-236-1465
mmcallister@pollock-pr.

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S. With just over
100 calories per half cup serving, rice is low-calorie, sodium- and
cholesterol-free and has only a trace of fat and no trans fats .S. Carbohydrates, the body's preferred energy source for muscles,
are critical to an active lifestyle emphasized in the new MyPyramid
Food Guide.

Steps to a Healthier You: Healthy Rice Bowls
A simple-to-build Healthy Rice Bowl developed by USA Rice Federation shows
consumers how to get started on implementing new MyPyramid recommendations.

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The Healthy Rice Bowl includes two servings of wholesome
grains (either enriched white rice or whole grain brown rice or a blend of
both), a cup or more of nutrient-packed vegetables and 2-3 ounces of lean
proteins , while being low in sodium and fat, which is consistent with the new
healthy eating advice (see attachment ).com.com abanville@usarice.

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newscom.bobsredmill.

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Oprah 'Dishes Out' the Whole Grain Goodness of Oregon-Based Bob's Red Mill; Show Features Bob's Red Mill Products and Footage of Milling Process; Audience Take

, the nation's largest and most diverse manufacturer of
unprocessed whole grain foods.

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Rice is a
nutrient-dense food providing complex carbohydrates and over 15 essential
nutrients to the diet in just over 100 calories per half cup serving. Additionally, the Oprah Winfrey Show selected Bob 's
Red Mill's 'Whole Grain Starter Kit' -- a 4-pack of healthy whole
grain cereals and mixes - - to send home as a gift to audience members.

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Rice Fits New MyPyramid
MyPyramid encourages consumers to take "steps to a healthier you" by
making healthier food choices and being active every day.----Today's episode of
The Oprah Winfrey Show touts the health qualities of whole grains and
features the products of local company Bob's Red Mill Natural Foods,
Inc.

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usarice.

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, Rice can help consumers attain a
healthy weight, be well nourished and physically active as recommended by the
updated Food Guidance System, MyPyramid, "Steps to a Healthier You," released
today by the U. Dietary Guidelines recommend six grain servings
each day (based on 2,000 calories), with half of daily grain choices
coming from whole grain products, and the balance from enriched or
whole-grain products. The show's producers secured footage of Bob's Red Mill's
milling process -- a stone ground process unique to a company Bob's
Red Mill's size.

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Proportionality - - MyPyramid Widths Suggest How Much Food to Choose from
Each Group:
* MyPyramid and 2005 U . One cup of whole grain brown rice provides two
of the three recommended daily servings of whole grains, while enriched
white rice is a good source of many important vitamins and minerals
like folic acid and iron that are lacking in the typical American diet. For
more information , visit http://www.

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In fact, the data showed that
rice eaters' diets are more consistent with the 2005 Dietary Guidelines
for Americans.

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The show, titled "Insiders' Secrets to Make You Younger and
Healthier," offers tips on choosing anti-aging foods and reducing your
risk of cancer. and Canada.

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Rice fits well within the MyPyramid
focus of getting the most nutrition from your food choices in all five groups
each day.S.
"It's exciting to have the health values of whole grains praised
by someone as influential as Oprah Winfrey," said Bob Moore, president
and co-founder of Bob's Red Mill Natural Foods.

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Variety and Moderation:
* According to research presented at a meeting of dietitians earlier this
month, rice eaters consume more vegetables and fruits, less added fats
and sugars, and fewer calories each day.com

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Rice Is Prominently Positioned in New USDA Food Guidance System

Department of Agriculture (USDA).

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Rice and other grain-based foods should comprise the most servings
of all the food groups, consistent with the 2005 Dietary Guidelines and the
Institute of Medicine's recommendation that 45-65 percent of calories should
be from carbohydrate foods.
* Due to its versatility, both brown and white rice can complement and
partner with other nutritious foods, like vegetables, beans, fish , lean
meat and poultry. Several of Bob's Red Mill's products, including
10-Grain Cereal and Muesli, were featured as heart-healthy, anti-aging
foods. The company offers a diverse line of all natural,
organic and gluten-free flours, cereals, meals and mixes for pancakes,
breads and soups, with more than 400 products available throughout the
U.

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Physical Activity:
* Rice contributes complex carbohydrates to the diet, which fuel the
body.
(Photo: http://www."

About Bob's Red Mill

Bob's Red Mill Natural Foods, a distinctive stone grinding miller
of whole grains, was founded in 1978 with the mission of moving people
back to the basics with healthy whole grains, high-fiber and complex
carbohydrates.

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com/cgi-bin/prnh/20050419/NYTU236 )

The USA Rice Federation is the national advocate for all segments of the
rice industry , conducting programs to build awareness of the many attributes
of rice and increasing worldwide demand for U. Arkansas, California,
Louisiana, Texas, Mississippi, and Missouri produce high-quality varieties of
short, medium and long grain rice, as well as specialty rices including
jasmine, basmati, Arborio , red aromatic and black japonica, among others.

Business Editors

PORTLAND, Ore.

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rice.

We're hopeful that
opportunities such as this inspire more Americans to actively improve
their health, one wholesome meal at a time.S.

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The new educational tool
incorporates recommendations from the 2005 Dietary Guidelines for Americans
and emphasizes a customized approach based on individual needs.
Rice bowls are an easy, inexpensive and delicious way to combine rice with
other healthy foods such as vegetables and lean proteins and turn the guidance
in MyPyramid into practical, customized meals. "For the past three
decades, we have vigorously promoted the essence of whole grains as a
healthy part of every meal of the day. For more information visit www.

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