General Mills Announces Major Nutrition Education Initiative in Conjunction with New Food Guide Pyramid

. General Mills is the only leading cereal
manufacturer to offer more than 50 cereals -- all of its Big G cereals
-- as a good or excellent source of whole grain.

Business Editors
Consumer Analyst Group of New York (CAGNY ) Conference

NORTHFIELD, Ill. For example,
the company will deliver another innovation to the marketplace this
year with the launch of DiGiorno Thin Crust Microwave pizza, applying
the brand 's microwavable dough technology to this increasingly popular
crust variety. Dietary Guidelines urging Americans to increase consumption
of whole grains, Kraft will emphasize the whole grain goodness of many
of the existing products in its portfolio, such as its Triscuit
crackers, Honey Maid graham crackers, Back to Nature crackers and
cereal, and Post Selects, Post Shredded Wheat and Post Honey Bunches
of Oats cereals.

Outlook

During the presentation, Deromedi reconfirmed Kraft 's 2005
full-year guidance.
The company reconfirmed first quarter EPS of $0.

brans hesco

"The cereal box is one of the most read items in the home, read on
average 2."
And education is important. I am pleased to say that for the first time, consumers in
Kansas City will have the opportunity to taste the freshness and quality that
has made Mrs Baird's legendary.
Deromedi, CEO of Kraft Foods Inc.
In his remarks, Deromedi reported that 2004 was a transitional
year that built a strong foundation for Kraft's future.S.5% including an
additional shipping week).41 on a
reported basis ($0.
The company also reaffirmed its long-term financial targets, which
include 3% growth in ongoing, constant currency revenues and 6-9%
growth in earnings share. The company's
results are affected by its access to credit markets, borrowing costs
and credit ratings, which may in turn be influenced by the credit
ratings of Altria Group, Inc. The food industry
is also subject to consumer concerns regarding genetically modified
organisms and the health implications of obesity and trans-fatty
acids .

flour pasini

General
Mills is stepping forward to advance nutrition education in America by
announcing that more than 100 million boxes of its Big G cereal brands
will carry the new USDA food guide pyramid , now known as MyPyramid,
along with important nutritional information.
"The 2005 Dietary Guidelines are the collective efforts of the
American nutrition community, and we want to help communicate these
important messages by using some of the best real estate there is,"
said John Haugen, vice president of Big G marketing, General Mills."
Two of the key topics Deromedi covered in his presentation were
the company's focused portfolio strategy and its innovative new
product growth platforms. These regional core categories
capture local growth opportunities, provide needed scale on a regional
or country-specific basis, or create unique cross-category marketing
and product development capabilities .
On-Demand Coffee - On-demand coffee has been a growth platform for
Kraft in Europe for the past decade, as it has marketed filter pods
under its leading brands for the various open pod systems currently
available. These
statements are based on the company's assumptions and estimates and
are subject to risks and uncertainties. The company may, from time to time, divest
businesses that are less of a strategic fit within its portfolio, and
its results may be impacted by either the gains or losses, or lost
operating income, from the sales of those businesses. The company's benefit expense is subject
to the investment performance of pension plan assets, interest rates
and cost increases for medical benefits offered to employees and
retirees.

clabber breadmaker

MyPyramid reinforces the USDA Dietary Guidelines' recommendation
that consuming at least three servings of whole grains per day can
reduce the risk of coronary heart disease and may help with weight
maintenance.S. For those not familiar with our products, we
are excited to introduce them to our varieties of nutritious wheat breads,
white breads and popular sweet baked goods.
For example, Kraft will expand on its success with Nabisco 100
Calorie Packs in 2004 by adding two new varieties, Honey Maid Cinnamon
Thin Crisps and Ritz Snack Mix. In France,
retailer and consumer response to the launch of Tassimo last fall has
been excellent.3 billion tax impact of
divestitures expected to close during 2005.kraft .

silvery triwin

We know they will quickly become
family favorites. The size of an 18-
wheeler, the grill is a sight barbecue-loving Kansas City residents won't want
to miss!
Mrs Baird's Bread brings nearly 100 years of baking tradition to Kansas
City, with a selection of 24-ounce wheat and variety breads each with their
own unique flavors and wholesome goodness, including 100% Whole Wheat and
Split Top Honey Wheat.
Mrs Baird's will also present its select line of sweet goods.

tamilnadu semolina

Its global brand portfolio includes Betty Crocker, Pillsbury,
Green Giant, Haagen-Dazs, Old El Paso, Bugles and more. Joseph. Mrs Baird's believes in being a good
neighbor and we think these alliances are a great way to support our newest
market," said Hochstetler. Bimbo Bakeries
USA operates 13 bakeries and distributes top brands such as Mrs Baird's,
Oroweat, Thomas', Entenmann's, Tia Rosa, Bimbo and Marinela. They serve
approximately 3,000 sales routes and have approximately 7,000 U.

Kraft is also building and maintaining geographic leadership in
attractive regional core categories . has
already started, with additional geographies planned for later in the
year. Total cash flow from
discretionary cash flow and divestiture proceeds in 2005 is projected
to be $4.

hanny brans

. With cereal consumed in 93 percent of American
households and with the information on more than 100 million General
Mills cereal boxes, this is a powerful step forward in nutrition
education.

Kraft Foods Highlights Focused Portfolio Strategy and Continued Product Innovation; Reconfirms Guidance

In addition to its growth platforms, Kraft expects to continue to
drive top-line growth in 2005 through increased marketing spending.40 on a continuing operations basis).

milled triwin

The new food guide pyramid emphasizes
the need for increased whole grain consumption.
Bimbo Bakeries USA is headquartered in Fort Worth and is the U. For example, Tang beverages is
introducing an even greater variety of fortified products in Latin
America and Asia Pacific markets, including new milk preparation
versions.
Cracker Chips - Kraft plans to leverage the initial success of
Ritz Chips by introducing a single serve package that will bring the
great taste and portability of these baked, but not fried, snacks to
non-grocery channels, adding a new barbecue flavor to the line, and
expanding this growth platform into key international markets in the
second half of 2005. The products -- which
cater to consumers seeking smart nutrition by focusing on the right
carbohydrates, the right fats and lean sources of protein to help
people feel more satisfied on fewer calories -- will begin to appear
on store shelves in the second quarter . In 2005, the company expects to
spend an additional $200-$250 million on consumer marketing, primarily
in advertising.18 in restructuring charges and $0.

roccasalva flour

S. In addition to being the official bread of the Kansas City
Chiefs, Mrs Baird's is teaming up with Chiefs in the Community to make a
positive impact in the community. "Our new product pipeline and marketing programs are promising,
our portfolio is becoming more focused through divestitures and
acquisitions, and our cost-restructuring program is on track. "Kraft has a history of strong financial
discipline when it comes to both buying and selling businesses," said
Deromedi.
Kraft recently announced the expansion of its relationship with
Dr. Expansion of the Tassimo system into the U. Ongoing, constant currency revenues
are projected to grow around 3% on a 52-week basis (4.

cereal flours

3
billion. With the recent publication of the
2005 U. The company's assessment of the fair value of its operations
for purposes of assessing impairment of goodwill and intangibles is
based on discounting projections of future cash flows and is affected
by the interest rate market and general economic and market
conditions.

cous semolina

General Mills is also a leader in the bakeries
and foodservice business as a major supplier of baking and other food
products to the foodservice and commercial baking industries. (NYSE:KFT), a global leader in
branded food and beverages, reviewed the good progress the company is
making on its Sustainable Growth Plan, outlined a clear strategic
direction for the future, and reconfirmed the company's earnings
guidance communicated in January.
The company will strengthen its position in global and regional
core categories through organic growth platforms as well as through
acquisition and alliances . The company does not undertake to update any
forward-looking statement.

eris dalia

6 times.S. Division of
Mexico 's Grupo Bimbo, one of the world's largest baking companies with over
75,000 associates and operations in 14 countries throughout the Americas and
Europe.
Deromedi presented at the annual Consumer Analyst Group of New
York (CAGNY) Conference, held in Scottsdale, AZ. The company cautions that
the foregoing list of important factors is not exclusive.

roccasalva flours

"
In addition to cereal being great-tasting and an easy way to add
whole grain servings to the average American's diet, Crockett said
"both nonsweetened and presweetened cereals are one of the most
nutritionally packed breakfasts for the calories per serving you can
eat. Mrs Baird's will also sponsor the Chiefs Ultimate
Football contest giving kids the chance to participate in a football clinic
with a local player and have the football experience of a lifetime. Harvest Selects 100% Whole Grain bread offers another option to help
consumers transition to healthy whole grains as suggested in the latest
Dietary Guidelines for Americans.
Mrs Baird's Bread is a subsidiary of Bimbo Bakeries USA. Fully diluted earnings per share are expected to
increase to $1.

legumes batters

And
studies have shown that children who eat breakfast perform better in
school. Mrs Baird's Harvest Selects line is a special
collection of breads for the whole family that blend the best of Mrs Baird's
qualities with a one-of-a-kind mix of flavors and grains in a soft traditional
loaf. Other recipes include Honey 7 Grain and
Honey Nut + Oat , each providing nutritional benefits such as calcium and 8
other essential vitamins and minerals .
Other tempting treats include boxed snack apple and cherry pies, cinnamon
rolls, honey buns and many more.38-$0. First
quarter EPS projections include $0. One can identify these
forward-looking statements by use of words such as "strategy,"
"expects," "plans," "anticipates," "believes," "will ," "continues,"
"estimates," "intends," "projects," "goals," "targets" and other words
of similar meaning.

triwin roccasalva

"
Frequent cereal eaters, whether adult or children, have healthier
body weights and are more likely to meet the recommended amounts of
key vitamins and minerals than those who don't consume cereal. Included in the U.
A family tradition since 1908, Mrs Baird's maintains a commitment to
quality and a no shortcuts approach to baking that makes its products unique.S. associates. Arthur Agatston by launching a 27-item line of South Beach Diet
products, featuring frozen entrees, wrap sandwich kits, frozen pizza,
meal replacement and cereal bars, and cereals.37-$0.
Each of the company's segments is subject to intense competition,
changes in consumer preferences and demand for its products, including
low carbohydrate diet trends, the effects of changing prices for its
raw materials and local economic and market conditions. The company's results are also dependent on its ability
to consummate and successfully integrate acquisitions and to realize
the cost savings and improved asset utilization contemplated by its
restructuring program.

flour cous

But nine out of 10
people in the United States do not eat the minimum recommended daily
amount of whole grain.

General Mills, the single largest producer of whole grain foods in
the United States, is a leading global manufacturer and marketer of
consumer foods products, with annual worldwide net sales of $12. It also has
more than 100 U. The initial launch
also includes stores in Lenexa, Olathe, Overland Park, Blue Springs,
Independence, Lees Summit, Bonner Springs, Gardner, Leawood, Louisburg,
Mission , Prairie Village, Shawnee, Spring Hill, Belton, Excelsior Springs,
Gladstone, Harrisonville, Levenworth , Liberty, Oak Grove, Raymore, Smithville
and St. "Many consumers are already familiar
with Mrs Baird's baked goods and have asked when our products will be
available to them. The Mrs Baird's Ultimate
Smoker + Grill, measuring almost 80-feet long and over 71,000 pounds, will
participate in media, philanthropy and store events. In addition, the company is actively developing new
whole grain varieties of other products for launch later in the year
and in 2006.75-$1.04 in one-time gains from
previously announced divestitures.

cous brans

Dough is still hand twisted, an added step in the
baking process that improves the texture and enhances the softness of the
bread. Milk is another special ingredient in Mrs Baird's white breads and
buns. Its stock has been trading on the Mexican Stock Exchange since 1980
under the ticker BIMBOA. The company sees even greater opportunity in its
proprietary Tassimo hot beverage system, which delivers both
coffee-house quality -- including milk cappuccinos and lattes, hot tea
and hot chocolate -- and in-home convenience in a way that Kraft
believes has the potential to transform the category.
While the company's increased spending in 2004 was focused largely on
price gap management, the 2005 increase will emphasize growth
platforms and new product innovations.com

Forward-Looking and Cautionary Statements

This press release contains projections of future results and
other forward-looking statements.

cereal silvery

"This new nutrition education
initiative continues General Mills' commitment to providing consumers
with important health information . FORT WORTH, Texas, Mrs Baird's Bread, one of the
country's largest wholesale baking companies , announced today that it is
opening new distribution routes in the Kansas City area. We're proud to partner with the Chiefs
Charities to give back to the community.
Mrs Baird's is also bringing the World's Largest Barbecue Grill and Smoker
to Kansas City for a week of appearances and fun.04 in gains on divestitures.

pasini carrs

Consumers
will enjoy the company's wonderfully soft and delicious powdered sugar,
cinnamon sugar and chocolate frosted donuts in convenient "Grab 'n Go" bags.9 billion, including $0. In connection with the "safe
harbor" provisions of the Private Securities Litigation Reform Act of
1995, the company is hereby identifying important factors that could
cause actual results and outcomes to differ materially from those
contained in any forward-looking statement made by or on behalf of the
company; any such statement is qualified by reference to the following
cautionary statements.

pasini dalia

"The science shows a strong connection between whole grain and a
reduced risk for heart disease, cancer, diabetes and obesity, which
are the biggest preventable killers in the United States," said Susan
J. consumer brands, more than 30 of which generate
annual retail sales in excess of $100 million.
The organizations include: The Trent Green Family Foundation, helping families
faced with the challenges of dealing with chronically or terminally ill
children and seniors; The Rich in Spirit Foundation, supported by Tony
Richardson and striving to extend a helping hand to uplift the lives and
spirits of local individuals in need; The Will to Succeed Foundation, a pet
project of Will Shields tirelessly working to support literacy campaigns,
women's shelters and scholarships; and The Quick Start Foundation which Eddie
Kennison supports in its mission to further Alliance for Lupus Research and
provide scholarships.

Portfolio Strategy - Sustainable Competitive Advantage, Scale, and
Focus

Kraft expects to continue its portfolio transformation efforts in
2005 through both internal and external development, creating
sustainable competitive advantage by providing greater focus, while
leveraging the benefits of scale. In 2005, the company will launch or extend a number
of growth platforms in this critical area.
For more information on Kraft Foods , please visit our website at
www. Their results
are dependent upon their continued ability to promote brand equity
successfully, to anticipate and respond to new consumer trends, to
develop new products and markets, to broaden brand portfolios, to
compete effectively with lower priced products in a consolidating
environment at the retail and manufacturing levels and to improve
productivity . Developments in any of these areas could cause the company's
results to differ materially from results that have been or may be
projected by or on behalf of the company.

wheats clabber

A portion of every sale of Mrs Baird's
products will go to four foundations supported by Kansas City Chief's players. Sugar Free 100% Whole Wheat and Potato
bread are other unique selections being distributed along with traditional
white bread and bun favorites made with real milk. Additionally, in 2005 the company will expand its
offerings of unique pizza varieties that were formerly available only
at restaurants, such as its California Pizza Kitchen Crispy Thin Crust
Margherita, Sicilian and White pizza varieties .K.05 in restructuring charges and
$0.
Kraft Foods markets many of the world's leading food brands ,
including Kraft cheese, Maxwell House and Jacobs coffees, Nabisco
cookies and crackers, Philadelphia cream cheese, Oscar Mayer meats,
Post cereals and Milka chocolates, in more than 150 countries. In addition, the
company is subject to the effects of foreign economies, currency
movements, fluctuations in levels of customer inventories and credit
and other business risks related to its customers operating in a
challenging economic and competitive environment. The food industry continues to be subject to recalls if
products become adulterated or misbranded, liability if product
consumption causes injury, ingredient disclosure and labeling laws and
regulations and the possibility that consumers could lose confidence
in the safety and quality of certain food products.

roccasalva mcgavin

This is the first time Mrs Baird's baked goods will be
available in area grocery stores."
Mrs Baird's is doing a few unique things to introduce herself to the
neighborhood.
"As well as being a great football team, the Kansas City Chiefs are a
great participant in the community. As part of its portfolio strategy,
the company is driving for clear leadership in four global core
categories that represent more than half of the company's 2004 total
revenues: Cheese and Dairy, Biscuits, Coffee , and Specialty
Refreshment Beverages. "We will continue this tradition and will only pursue those
opportunities that align with our portfolio strategy, offer
sustainable competitive advantage , and add value for our
shareholders."

New Product Growth Platforms - Fewer, Bigger and Better

Outlining the company's approach to new product growth platforms,
Deromedi said that Kraft is investing behind new product ideas that
address important unmet consumer needs, offer multiple incremental
extension opportunities, can be leveraged across trademarks, provide
geographic expansion potential, or use proprietary technologies.80 on a continuing operations basis, including
$0. Any
forward-looking statements in this press release are made as of the
date hereof.

clabber semolina

Business Editors/Food Writers

MINNEAPOLIS----

EDITOR NOTE: VISUALS OF NEW PACKAGING TO FOLLOW.
portfolio are some of the nation's most popular brands including
Cheerios, Wheaties and other Big G cereal brands; Yoplait and Colombo
yogurts, Betty Crocker desserts and dinner mixes; Betty Crocker and
Nature Valley snacks; Totino's frozen pizza and snacks; and Progresso
ready -to-serve soups.
Since dough is allowed to rise naturally twice, it takes six hours to bake a
loaf of Mrs Baird's bread.
"We are excited to enter into Kansas City area markets," said Roger
Hochstetler , Regional Sales Manager.
"In 2005, we remain fully committed to our Sustainable Growth Plan
and expect the progress that we made in 2004 to continue," Deromedi
said. In
2005, Kraft is focusing on fewer, bigger and better opportunities
through the following innovative growth platforms:
Powdered Beverages - Proprietary technologies that address key
vitamin, mineral and protein deficiencies, while providing unique
flavor varieties at a good value, will continue to build this global
core business in developing markets.
Frozen Pizza - DiGiorno, the brand that revolutionized the frozen
pizza category, will continue to provide consumers with more
convenient versions of their favorite pizzas by finding new ways to
combine restaurant taste with fast and easy preparation.
Health + Wellness - As part of its broader health and wellness
initiative, Kraft continues to improve the overall nutrition profile
of its portfolio.

semolina triwin

IN TIME FOR EVENING NEWSCASTS

The new food guide pyramid unveiled by the United States
Department of Agriculture and the Department of Health and Human
Services today will now serve as the basis of a national educational
tool to help Americans understand the new dietary guidelines.

Mrs Baird's Baking Tradition Rolls Into Kansas City

----

CEO Deromedi Speaks at Consumer Analyst Group of New York Conference

In a presentation to the financial community today, Roger K. The company
took aggressive actions to reorganize around a global structure, build
the value of its brands with consumers, transform its portfolio in
line with consumer trends, and restructure its costs. Full-year discretionary cash flow (net cash
provided by operating activities less capital expenditures) is
projected to be $2.3 billion. One can also identify them by the fact that they
do not relate strictly to historical or current facts.

pasini dalia

Crockett, PhD, RD, FADA, and director of General Mills' Bell
Institute of Health and Nutrition.

carrs semolina

---

- - kjjkjk

Loading...

(Note: These pages use the Atlas Content Safeguard System (ACSS) and require that Javascript is enabled for viewing.)