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Amy's Kitchen Fuels Healthy Appetites on College Campuses

, There's a revolution on
college and university campuses today that attracts no protestors. Students today are more aware of their health and
the benefits of eating natural and organic foods," says Craig Forrest, who
heads up Amy's campus development program for colleges.

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Further information on Friendly's can be found
at friendlys .

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Once Amy's was available on campus, students of all kinds -- not just
those on a special diet -- were hooked on Amy's delicious food. Amy's has a nationwide network of distributors available
to service this growing college market.

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----A big, juicy
burger -- hot off the grill, loaded with cheese and other irresistible
toppings -- is one of the great American taste treats--and one of
Friendly 's signature products. The
company also manufactures ice cream, which is distributed through more
than 4,500 supermarkets and other retail locations. With a 69-year
operating history, Friendly 's enjoys strong brand recognition and is
currently revitalizing its restaurants and introducing new products to
grow its customer base.

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SANTA ROSA, Calif.

New Smoked Cheddar + Bacon Burger , topped with melted smoked
Cheddar cheese, sauteed onions, bacon and ranch dressing

New Black + Bleu Burger, coated with Cajun spices, sauteed
onions and chunky Bleu cheese dressing

New Three Cheese + Bacon Burger with melt-in-your-mouth Pepper
Jack, Swiss and Cheddar; bacon and Thousand Island dressing

"For years, guests have come to Friendly's to dig into our famous
mouth-watering burgers, made with fresh, top quality beef, cooked to
perfection right on the spot."
And for a limited time, burger lovers can top their meal with the
ultimate dessert indulgence--a free Happy Ending Sundae with
Friendly's new Nutty Caramel Crunch ice cream.

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Friendly 's featured Colossal Burgers, with a free sundae made with
Nutty Caramel Crunch ice cream or any other fabulous Friendly's
flavor, will be available through July 3, 2005.

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is the nation's leading source of organic convenience
food.

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When the cafeteria is closed, Amy's is there to provide a great meal .amys.

Friendly's New Burgers Offer Colossal Taste

Restaurant Writers/Business Editors/Food /Beverage Writers

WILBRAHAM, Mass.

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com.

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To serve their students better, on-campus nutritionists and dieticians
were looking for healthy food options for students with special nutritional
needs (students who are gluten intolerant, lactose intolerant or follow a
vegan diet, for instance) and found that Amy's was the perfect answer.

About Amy's Kitchen
Amy's Kitchen, Inc.

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Now celebrating its 17th year, Amy's Kitchen
is a family-owned and operated business based in Sonoma County, California. This candy lover's
delight tempts with chunks of real Snickers candy; rich nougat ice
cream swirled with caramel and fudge; smooth, buttery caramel sauce;
whipped topping--and a cherry.

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Instead,
students have demanded and campus food directors have responded with a huge
movement to provide healthy, great-tasting food options for students to feed
their bodies and fuel their brains .

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"In the last
year, interest and impetus to get Amy's into college campus "c-stores"
(convenience stores stocked with food and incidentals that students need) has
come from the students themselves.

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Friendly Ice Cream Corporation (Amex: FRN) is a vertically
integrated restaurant company serving signature sandwiches, entrees
and ice cream desserts in a friendly, family environment in more than
535 company and franchised restaurants throughout the Northeast.

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Its products are available nationally in natural foods stores, many
supermarket chains and in select warehouse club stores.

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A key player in this "healthy revolution" is Amy's Kitchen, the nation 's
top-selling brand of natural and organic vegetarian convenience foods -- now
carried by over 500 US colleges in their convenience stores. Campus favorites
are Amy's burritos, bowls, entrees and pizzas, all available in the freezer
section. Food service
directors from across the country showed up to inquire about bringing Amy's
onto their campuses. Our new Colossal Burgers take burgers to
the next level," said Larry Rusinko, Senior Vice President for
Friendly's.

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The Amy's booth at the NACUFS (National Association of College +
University Food Services) Convention was a major success. To find out more about Amy's products
and their college campus program, visit http: //www.

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They are looking for food that tastes great
and is also good for you.
Now Friendly's is offering guests three Colossal Burgers with
great big flavor that's guaranteed to tempt the taste buds of anyone
who's been craving the perfect burger. "Whether it's lunch, dinner, or in-between , they're a
great reason to come to Friendly's.

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The market for organic foods is among the fastest growing grocery
categories, with sales expanding at more than 23 percent annually, to an
estimated $3 billion this year.

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com.

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