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Through King World Productions and Sony Pictures
Television , the SHOWTIME Usher concert, as well as a chance to win a trip to
the event, were featured on "Wheel of Fortune" as a prize on the wheel.Y.

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Each 12-ounce bottle has 120 calories and is
brewed using triple filtered water, natural flavors and organic pure cane
sugar. Usher is also slated to make a
drop-in appearance via satellite on MTV's "Total Request Live" on Thursday,
March 3. BET will support SHOWTIME's live concert event with
an on-air sweepstakes in which the winner will receive a trip for two -
including front-row seats - to attend the March 5 event in Puerto Rico.
SHOWTIME has also created an extensive radio campaign in the 20 top
markets. Also as part of a radio promotion , Showtime supported Usher's
mini-movie "Rhythm City Volume 1: Caught Up" Big Screen Concerts event at 44
Regal Cinema Group movie theaters across the country. SNI markets and distributes sports and entertainment events for
exhibition to subscribers on a pay-per-view basis through SHOWTIME(R) PPV .

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) and with
Orthodox Union Approval, this refreshing beverage is brewed using natural
fruit extracts and organic pure cane sugar. gift
cards, CDs, t-shirts, Dr.

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White Rock Beverage Company Introduces Organics

Pure Organic Beverages for Those Seeking an Alternative to Soft Drinks

WHITESTONE , N. (For Your
Entertainment). All SNI feeds provide enhanced sound using Dolby
Digital 5.

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, National Amusements,
Regal Entertainment Group + Extensive 20-Market Radio Campaign

NEW YORK, Showtime Networks has created an
unprecedented promotional campaign centered around its upcoming live concert -
ONE NIGHT ONE STAR USHER LIVE - airing only on SHOWTIME on March 5 at 9:00 PM
ET during the network's "Big Fat Free Preview" weekend.
SHOWTIME is also offering viewers an opportunity to win front row tickets
to the live concert via a national sweepstakes with F. The promotion, running through February 28, features an all
expense paid weekend trip for two to Puerto Rico including hotel
accommodations and airfare. Pepper
coupons.

Showtime Networks Inc.
Additionally, the advertiser-supported SHOWTIME network is available in Turkey
through a joint venture with UK-based Zone Vision.

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Y.1.

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White Rock Organics is available in single serve 12-ounce bottles that are
sold in 4-packs and 24 bottle cases.
As part of this promotional campaign, Showtime Networks has joined forces
with a number of its sister Viacom companies including MTV, BET, National
Amusements and King World Productions.
Showtime Networks has also joined forces with National Amusements for a
sweepstakes in which the winner and a friend will be flown to Puerto Rico to
attend the live Usher concert. F. This 90-minute event
was hosted by Usher live via satellite on February 21, and a SHOWTIME tune-in
spot ran on the big screen during the event .

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, Building on its tradition of
purity and trust for over 100 years, the White Rock Beverage Company today
announced the launch of its most innovative beverage yet, White Rock Organics. The White Rock
Organics launch is supported by an in store point of sale campaign
highlighting the theme "Purity Awaits You. Colver
purchased the White Rock Natural spring in Waukesha, Wisconsin, which was
believed to have medicinal powers.
Banner ads for the SHOWTIME concert will also appear on the mtv.com.

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It is sold nationwide in natural foods
stores at a suggested retail price of $4.Y.com website.

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com.Y .

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Concert Also Promoted Via BET, F. Twenty-five pairs of tickets
were offered to radio listeners to attend the event.

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Usher, one
of the hottest artists in the music business today, is fresh off his recent
Grammy wins including Best R+B Album.

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"We are very excited about White Rock Organics which was specifically
formulated for our customers who seek all natural, organic foods and
beverages ," said Larry Bodkin, president, White Rock Beverage Company. Consumers will be given a chance to win trips to the live event in
Puerto Rico as well as Usher Gift packs with prizes including F. Pepper Gear and a years worth of free Dr.

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"
Naturally caffeine-free, Organics is a lightly carbonated beverage that is
available in three unique, thirst-quenching flavors: Passion Orange,
Raspberry Creme and Red Peach."

The White Rock Beverage Company is one of American's oldest beverage
companies. More than 125 years later, White Rock is a
nationally recognized brand name with a variety of packages, flavors and sizes
to quench every thirst.com.
The SHOWTIME concert, featuring chart-topping hits from Usher's latest
multi-platinum selling album "Confessions," marks the first and only time the
star will perform a full-length live show on television in 2005.Y.

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No high-fructose corn syrup, artificial colors or preservatives are
used. For more information
visit http://www . Additionally, MTV and MTV2 will run promotional spots for the
SHOWTIME live concert and news coverage from the event will run on MTV News.

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A.99 per 4-pack.
Hosted by Total Request Live's host Quddus , the pre-show will feature
exclusive behind-the-scenes footage of Usher's rehearsals including an
exclusive one-on-one interview with the superstar, a "Making of the Show"
segment that includes interviews with key members of his team who have access
to Usher while he rehearses and travels the island and at the Coliseo De
Puerto Rico where the concert will take place.E. SNI operates and manages the premium television network SUNDANCE
CHANNEL(R), which is a venture between NBC Universal, Robert Redford, and
Showtime Networks Inc.

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National Amusements will support this
promotion with in-theater posters, on screen slides and on its website,
showcasecinemas. The sweepstakes will be supported by SHOWTIME
with on-air spots as well as information on its sho.

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Additionally, Usher
standees placed in lobbies were given away to members of the audience. SNI also offers SHOWTIME
HD(R), THE MOVIE CHANNEL HD(R), SHOWTIME ON DEMAND(R) and THE MOVIE CHANNEL ON
DEMAND(TM).

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freshmaker sonberg

It was founded in 1871 when a pharmacist named H.

SHOWTIME Promotional Campaign for 'ONE NIGHT ONE STAR USHER LIVE' Features MTV Simulcast of Pre-Show on March 5

Produced by SHOWTIME, the pre-show will
air simultaneously on SHOWTIME and MTV from 8:30 - 9:00 PM ET/PT and will
serve as a lead in to the 90-minute concert event of the year.

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I. "White
Rock has a long, proud history of offering wholesome, light and refreshing
beverages and our Organics line is a natural addition for us.whiterockbeverages.
SHOWTIME and MTV have teamed up to give USHER fans an all-access pass to
the Grammy-wining superstar's live SHOWTIME concert from San Juan, Puerto Rico
with a special half-hour pre-show.

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Certified USDA Organic by Quality Assurance International (Q.M. White Rock also bottles White Rock mixers, flavors
and seltzers, Sioux City sodas and Olde Brooklyn sodas.
Usher is slated to make an appearance on BET's "106th + Park," the week of
the live SHOWTIME event.com website.E. (SNI), a wholly-owned subsidiary of Viacom Inc.

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will
support the promotion in-store at its retail locations throughout the country
and online at fye.E.,
owns the premium television networks SHOWTIME(R), THE MOVIE CHANNEL(TM) and
FLIX(R), as well as the multiplex channels SHOWTIME(R) TOO(TM), SHOWTIME(R)
SHOWCASE , SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME NEXT(R), SHOWTIME
WOMEN(R), SHOWTIME FAMILYZONE (R) and TMC xtra.