bubblicious. The brand portfolio of Cadbury Adams
USA LLC and its affiliates includes Bubbaloo(R), Bubblicious(R), Certs(R),
Chiclets(R), Dentyne Ice(R), Dentyne Fire(R), Dentyne Tango .5 Million;
Provides Fiscal 2005 Revenue Guidance in the Range of $34 Million

CULVER CITY, Calif. (OTC Bulletin Board: SWKD), a developer and provider of high quality
children's products , today announced that for its fiscal year ended
December 31, 2004 the company expects pro forma net sales to be approximately
$29.S.

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com/cgi-bin/prnh/20050217/NYTH036LOGO-b )
Available now in participating stores nationwide, LeBron's Lightning
Lemonade continues the Bubblicious tradition of explosive flavors, offering a
sour raspberry lemonade flavor.

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, As LeBron James steps onto the
court at this weekend's All-Star Game, he may also be displaying his signature
moves on a computer screen near you.
"As a long time fan of Bubblicious, the experience of seeing my own flavor
come alive was terrific," said James. I'm looking
forward to chewing it on the court." To learn more about Bubblicious and LeBron, check
out http://www.

ABOUT BUBBLICIOUS
For over 25 years , Bubblicious bubble gum, produced by Cadbury Adams USA
LLC, has delighted kids with its explosive flavors, taste sensations and the
ability to blow "the ultimate bubble.

This
represents a 13% increase over the $25.

About the Company
Small World Kids develops, manufactures , markets and distributes
high-quality specialty toys and educational products for children.

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"LeBron is one of the most explosive players in basketball today
-- and compliments our brand extremely well . Pro forma net sales include the sales from the predecessor,
Small World Toys, that was acquired by Small World Kids on May 20, 2004.

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Swedish Fish is a registered trademark of MalacoLeaf, AB , Sweden, used
under license. Company Expects 2004 Revenue Guidance in the Range of $29. "As a management team we have
accomplished an enormous amount in our short history with the Company.

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Small World Kids Provides Preliminary Year-End Results and Fiscal 2005 Revenue Guidance

for
specialty channel distribution for many established, high profile brands, such
as Little Tikes and Tolo.

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The flavor's launch is
supported by a creative, integrated campaign, which includes broadcast, print
and Internet advertising, marketing promotions and extensive consumer
sampling.
James inked a multi-year endorsement deal with Cadbury Adams USA LLC in
February 2004 and is featured in the new Bubblicious advertising campaign
entitled "B Explosive(TM).

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bubblicious.
"Bubblicious has long been dedicated to offering our customers both fun
and innovation -- and this new voice-activated software is another unique way
we can personally connect with consumers," said Blake Glenn, Brand Manager for
Bubblicious.

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newscom.
James' virtual counterpart, whose appearance on the computer screen is
prompted by the statement "Yo, LeBron," answers only to the registered user's
voice commands.
"We are pleased with the overall growth we experienced during 2004,"
commented Debra Fine, Small World's CEO.

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LeBron's Lightning Lemonade is available in five-piece single packs
(retailing for $0.59), a Big 10 10-piece pack (retailing for $0., Halls(R), Halls
Fruit Breezers (R), Sour Patch(R), Swedish Fish(R), Trident(R) and Trident
White(R).smallworldtoys.

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Inspired by James, his input was crucial to
both product development and packaging design. "LeBron's Lightning Lemonade tastes
great and really captures my personality in a fun, creative way., Small World Kids ,
Inc. We have also acquired an
award winning electronic learning product line, Neurosmith, which we believe
adds further growth potential in Fiscal 2005. Its sales
categories include infant , pre-school, early learning, imaginative and active
play, represented by award-winning brand names Ryan's Room, Gertie Ball,
IQ Baby, and Neurosmith.

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Cadbury Adams Launches New Bubblicious(R) Lebron 's Lightning Lemonade(R) Flavor and Innovative Voice-Activated Software Featuring Basketball Superstar Lebron J

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Although the company's management believes that the expectations reflected in
the forward -looking statements are reasonable, we cannot guarantee future
results, levels of activity, performance or achievements.

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PARSIPPANY, N.
(Photo: http://www.9 million in net sales by the
predecessor for 2003. The company has no
obligation to update these forward-looking statements.

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J.

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More information is available on
http://www.bubblicious.19) at convenience, mass
merchandise, drug and grocery stores nationwide.S.

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Cadbury Adams USA LLC is introducing two
new explosive innovations from Bubblicious featuring the 2004 Rookie of the
Year, LeBron James.com)
receive an email containing a link that allows them to download the software."
The Company expects to report its 2004 fiscal year end by the end of
March. The company also holds rights in the U.com for more information.

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5M. We continue to focus our
efforts on growth, both organically and through acquisition, by expanding our
distributions channels domestically and abroad, and by adding key product
lines through acquisition. Forward-looking information is
inherently subject to risks and uncertainties, and actual results could differ
materially from those currently anticipated due to a number of factors which
include but are not limited to risk factors inherent in doing business.

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com.com/cgi-bin/prnh/20050217/NYTH036-a
http: //www. Speaking with the superstar's actual voice and showing off
his signature basketball movies , the virtual James activates up to 100
computer applications when commanded verbally by the registered user,
including Internet browsers, email accounts, personal documents and more.00, two
Bubblicious proofs-of-purchase and an official order form (available on
displays at participating retail stores and at http://www.com. We have
put in place a very strong management team, exceptional board of directors , as
well as produced organic revenue growth of 13%.

Forward Looking Statements
Statements in this press release relating to plans, strategies, economic
performance and trends, projections of results of specific activities or
investments, and other statements that are not descriptions of historical
facts may be forward-looking statements.

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newscom."
The exciting and explosive partnership between Bubblicious and James will
continue with the launch of a cutting edge voice-activated software program. We are excited to bring his
personality to life in a gum flavor, as well as a virtual experience that is
both impactful and entertaining. Consumers who send in $1.

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ABOUT CADBURY ADAMS USA LLC
Cadbury Adams USA LLC, based in Parsippany, NJ, is the U.
The Company also expects revenue for Fiscal 2005 to be approximately
$34 million, exclusive of any potential acquisitions, which would represent a
pro forma growth rate of 15% over 2004. Its products are sold in over 3,000 locations --
including educational channels, retail chains, Internet sites , catalogues and
specialty stores. See http://www.

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99), and in
the assorted 20-piece multi-packs (retailing for $1." Introduced in 1977, Bubblicious is
available in ten mouth-watering flavors: Watermelon Wave(R), Strawberry
Splash, Twisted Tornado(R), Savage Sour Apple(R), Blue Blowout(R) , Bubblegum,
Gonzo Grape, Paradise Punch(R), Carnival Cotton Candy(TM) and NEW LeBron's
Lightning Lemonade(R).

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LeBron's Lightning Lemonade, the newest flavor in the
Bubblicious bubble gum line, and the innovative voice-activated software
program featuring Bubblicious and basketball superstar James will surely
excite people of all ages."
The LeBron James voice-activated software , developed by Gold N Fish
Marketing Group LLC and built by DNA Digital Media Group, is an exclusive
property available only from Bubblicious. confectionery
business unit of London-based Cadbury Schweppes plc, a global company that
manufactures, distributes and markets branded confectionery and beverage
products in approximately 200 countries.

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