The company serves the entire food industry, from food manufacturers to
professional users of chocolate (such as chocolatiers, pastry chefs or
bakers), to global retailers. Dedicated
to manufacturing the highest quality chocolate, WFC uses the most modern
machinery and the finest ingredients to achieve the perfect balance of flavor,
texture and color.

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Hershey's Chocolate World attraction also announced its "Got Cow
Names?" contest as part of its partnership with the Mid-Atlantic Dairy
Association ."
All production of the chocolate covered cordials will be moved to WFC's
state of the art 500,000 square foot production facility by March 1, 2006 and
is likely to create 80 to 100 jobs.

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The "Got Cow Names?" contest gives Hershey's Chocolate World enthusiasts a
chance to name each of the three cows featured in the new Great American
Chocolate Tour Ride.com."
Since opening in 1973, the chocolate-making tour has hosted more than
63 million visitors in its 33-year history, making Hershey's Chocolate World
attraction, with nearly 3 million visitors annually, the nation's most popular
corporate visitor center. Open daily, year-round, except Christmas Day, and
as always, the Chocolate Making Tour Ride is free of charge. These products include sugar-free Hershey 's, Reese's and York
candies, and PayDay Pro. In 2003 he was promoted to Senior Vice President
Operations with direct P+L responsibility and 1,200 employees. He is an American citizen. and Canada in catalogs , corporate gift
programs, gift basket programs, the company's website as well as company-owned
outlet stores in Illinois and Campbellford, Ontario.

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The
cows, along with a friendly bull named Hef, will provide a fun and informative
look at how Hershey makes its delicious chocolate.
Chuck Haak (born 1958) holds a B.

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worldsfinestchocolate.

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com ):
With annual sales of more than CHF 4 billion for fiscal year 2003/04,
Zurich-based Barry Callebaut is the world's leading manufacturer of high -
quality cocoa, chocolate and confectionery products -- from the cocoa bean to
the finished product on the store shelf.

WFC is one of 10 remaining North American
companies that manufacture chocolate directly from the cocoa bean. In addition to fund raising, WFC sells its premium
chocolates throughout the U.

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Members of the press were given an exclusive look inside the tour and an
update on the progress of the project. in Management Science from Loyola
University of Chicago.

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9,000 people .

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Hershey's Chocolate World Attraction Announces Renovation Update and Partnership with the Mid-Atlantic Dairy Association

In addition to its traditional
confectionery products, Hershey offers a range of products specifically
developed to address the nutritional interests of today's health-conscious
consumer.
"World's Finest Chocolate is proud to bring this great brand back to
Chicago ," says Ed Opler, Chairman and CEO."
The purchase includes a long term cherry supply agreement with Gray + Co.

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In addition,
Artisan Confections Company, a wholly owned subsidiary of The Hershey Company,
markets such premium chocolate offerings as Scharffen Berger, known for its
high-cacao dark chocolate products, and Joseph Schmidt, recognized for its
fine, handcrafted chocolate gifts .
Brach's is a wholly-owned subsidiary of Swiss-based chocolate and
confectionery company Barry Callebaut AG.

World's Finest(R) Chocolate Purchases Queen Anne Candy

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J.barry-callebaut. is one of America's leading manufacturers of
confections with sales of approximately USD 340 million. WFC
has been a Chicago based, family owned, company since the 1920's and we're
delighted to help strengthen Chicago's claim as the candy capital.

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About The Hershey Company
The Hershey Company (NYSE: HSY) is a leading snack food company and the
largest North American manufacturer of quality chocolate and non-chocolate
confectionery products. The acquisition of Queen Anne
further strengthens the company's holiday retail operations.

About World's Finest(R) Chocolate, Inc.5 billion dollars.

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"We are thrilled to partner with the Mid-Atlantic Dairy Association as we
deliver a fun and informative look at how Hershey makes its delicious
chocolate," said Don Papson, Vice President , The Hershey Experience.

Brach's (http://www.brachs.com ):
Brach's Confections, Inc .

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For more information on the "Got Cow Names?" promotion, please
visit http://www.

Barry Callebaut Appoints Charles D. Haak President + Chief Operating Officer of Brach's Confections Inc.

Brach 's + Sons. In 1991 Chuck Haak joined Brach's
Confections again to hold various senior-level positions in Operations and
Business Planning. The company is best known for its StarBrites
Mints(R), Milk Maid Caramels(R), Maple Nut Goodies(R) and Double Dippers(R). World's Finest Chocolate (WFC) has
purchased the Queen Anne candy brand and cordial cherry production assets from
Gray and Co. The Queen Anne brand was originally founded in Chicago in 1921
and moved to Hammond, IN in 1924. "The addition of the Queen Anne brand
gives WFC a strong position in the holiday retail market and the cordial
manufacturing line can be easily added to our Chicago facility.

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It also markets Hershey's cocoa , Hershey's syrup and
other branded baking ingredients, toppings and beverages. (Chuck) Haak to the position of
President + Chief Operating Officer of its American subsidiary, Brach's
Confections , Inc.

Barry Callebaut (http://www.

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The private press tour included a
sneak peek of the dynamic new packaging scene and a walk through a life-sized
barn that will feature three amazingly interactive and entertaining cows.

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, effective March 8, 2005. Market Leading Chocolate Covered Cordial Cherries to be Produced in Chicago

CHICAGO, The leading brand of chocolate covered
cherries is returning to Chicago. The cordials
will continue to be sold at retail under the Queen Anne brand name.

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Visit us at
http://www. From 1984 to
1991 he worked for Kellogg as Assistant Plant Manager (1984-1989) and as
Manager Plant Scheduling (1989-1991).A.

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, Hershey's Chocolate World
attraction today held a private press tour showcasing the $5 million
renovation to its Great American Chocolate Tour Ride which will open on
April 1.
Chuck Haak's history with Brach's goes back to 1980 when he started out as
an Industrial Engineer Intern with the then E. "The addition of the Queen Anne
brand and its production will bring candy industry jobs back to Chicago.

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Visitors can
also enjoy other activities including HERSHEY'S Factory Works Experience,
HERSHEY'S Really Big 3D Show, dining, shopping and tours of the town of
Hershey, PA. Brach, Brach's produces nearly 200 varieties of confections, including
hard candies and chocolates.
"This acquisition fits well with our growth strategy," says Tyler Jeffrey,
Vice President of Sales and Marketing.,
the worlds leading maker of maraschino cherries, ensuring WFC a low cost,
reliable, long term source of maraschino cherries.com.

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With revenues of over $4 billion and more than 13,000
employees worldwide , The Hershey Company markets such well-known brands as
Hershey's, Reese's, Hershey's Kisses, Kit Kat, Almond Joy, Mounds, Jolly
Rancher, Twizzlers, Ice Breakers, and Mauna Loa, as well as innovative new
products such as Take 5 and Hershey's Cookies. ZURICH, Switzerland, and DALLAS, The Board of
Directors of Barry Callebaut AG, the world's leading manufacturer of cocoa and
chocolate products , has appointed Charles D. The Board of
Directors wishes to sincerely thank Terry O'Brien for his great achievements
in successfully turning the Brach's business around. It is now the leading brand of chocolate
covered cordial cherries and one of the top five boxed chocolate brands sold
during the holidays with over $30 million in sales annually. The leading manufacturer of chocolate for
the fund raising industry, WFC is one of 10 remaining companies in North
America that produces chocolate directly from the cocoa bean.S.

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com. Barry Callebaut operates more than
30 production facilities in 22 countries and employs approx. The cherry supply
agreement, the ultra-fast production and WFC 's chocolate manufacturing
capabilities will make World's Finest the leading producer of chocolate
covered cherry cordials.

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One Grand Prize winner will be selected on April 1 at
the ride's grand opening. The winner will enjoy a getaway for a family of
four to Rocky Acre Farm Bed and Breakfast located in beautiful Lancaster
County, PA.GotCowNames. "Milk is
an instrumental part of Hershey 's famous chocolate and the 'Got Cow Names?'
contest lets consumers help bring Hershey's chocolate -making process to life
in an interactive and entertaining way.hersheynewsroom. Chuck Haak will be the successor
to Terence (Terry) O'Brien who has decided to leave the company. Founded in 1904 by
Emil J.

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HERSHEY, Pa. WFC entered into
the holiday retail market with its well known Continental (R) Almonds, Mint
Meltaways(R) and Caramel Whirls(R) in 2003.
Family owned and based in Chicago , World's Finest Chocolate (WFC) has been
the leader in the chocolate fund raising industry for over 50 years, helping
to raise over 3. Most recently, WFC has
expanded its distribution to include holiday retail sales. For more
information visit http://www.