worldteaexpo. Seventy-one percent identify hot green tea as a good
source of antioxidants, while only 34 percent of respondents view regular hot
tea as a good source of antioxidants.
Although consumers surveyed identify the health benefits of hot tea, less
recognize that many bottled iced teas and some powdered iced tea mixes also
have antioxidants .
Black tea is partially dried, but then undergoes a full oxidation (also called
fermentation) .

Lipton(R) Green Iced Tea Mix
New Lipton(R) Green Iced Tea Mix, made from real Lipton (R) Green Tea,
contains 80 mg of naturally protective antioxidants and has no artificial
colors or additives. At
Lipton.

Listing tea sellers and suppliers and that don't sell online as well as sites that concern themselves mainly with and serve the tea industry; supplies, wholesalers and trade associations, for example.

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Over 2,500 people are expected to attend this
highly anticipated event , and over 185 exhibit booths feature the latest teas,
tea equipment, accessories, special tastings and numerous product launches:

* Award-winning importer SerendipiTea is debuting a new line of
fair-trade-certified tea.m. Sixty-two percent of those surveyed believe that bottled
iced teas come from artificial chemicals, and only five percent view powdered
tea mixes as healthy. Refreshing and convenient, Lipton(R) Iced
Tea is available in perfect take home size 12-pack (16.

Lipton(R) To Go Iced Tea Sticks
New Lipton(R) To Go is the perfect way for consumers to add the goodness
and flavor of tea to their water -- anywhere! Available in convenient
packets, just add the contents of the Lipton(R) To Go Stick to a 16. All of the preceding
brand names are registered trademarks of the Unilever Group of Companies.

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"
The World Tea Expo is unveiling its new image during the 2005 expo, which
takes place this week at the Las Vegas Hilton, March 21-23.Research Proves Black Tea as Powerful as Green, Yet Consumers Don't Recognize
Health Benefits

ENGLEWOOD CLIFFS, N. "Lipton(R) black and green, hot and
iced teas all come from the tea leaf, and contain the naturally protective
benefits of antioxidants.

Lipton (R) Original Iced Tea: The only leading national bottled iced tea
brand made with fresh-brewed tea , not from powders or concentrate.

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The World Tea Expo
seeks to expand the international tea marketplace by helping tea professionals
develop their knowledge, network with the tea community, discover new products
and meet vendors face to face.m.

The Proof Is in the Leaves: Is Black the New Green?

* Drinking tea is not a substitute for fruits and vegetables
**Extra Sweet is the only exception.

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Along with new foodservice and spa tracks, attendees can now choose from a
three -tier program: Level 1 for novices, Level 2 for intermediate skill sets
and Level 3 for more advanced students.; and Wednesday, March
23, 10 a., A recent survey conducted
by Opinion Research Corporation reveals that Americans overwhelmingly
associate health benefits with green tea and overlook the health benefits of
regular, black tea. Flavonoid
antioxidants are absorbed into the body after drinking tea, raising the
antioxidant levels to protect the body from free radicals.
Hot or cold, black or green, Lipton(R) is the leader in tea offering a
range of great tasting, healthy products for today's health-conscious
consumer.

Lipton(R) Decaffeinated Black Tea: Unlike other decaffeinated black tea
products, Lipton(R) Teas are decaffeinated in an all-natural way, with pure
spring water and effervescence that gently washes caffeine away.

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"The decision to
drink black or green tea," said Zenobi, "is simply a matter of taste.

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Regionally, there are
different methods to prevent oxidization . The result is
pure, clean tea flavor without any chemical residues.
In the United States these brands include recognized names such as: Axe,
"all," Ben + Jerry's, Bertolli, Breyers, Caress , Country Crock, Degree, Dove
personal care products, Hellmann's, Lipton(R), Knorr, Popsicle, Promise , Q-
Tips, Skippy, Slim-Fast, Snuggle, Suave and Vaseline.

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"This event attracts exhibitors and attendees from
all over the world. Educational sessions run from 10:15 a. When
consumers see the AOX(TM ) Seal on specially marked packages, they can be
assured of getting not only great tasting refreshment , but also the healthy
benefits of real tea. Lipton(R)
offers 'cup size' tea bags for a hot cup of tea anytime and 'family size'
teabags for the perfect pitcher.

Lipton(R) Flavored Black Tea: Lipton's(R) Orange Pekoe and Pekoe cut black
teas get a boost with natural flavors that inspire , entice and tempt you. For more information visit
http://www.com .

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For instance, in Japan tea leaves
are steamed and in China the leaves are pan fired directly after plucking. Scientists believe
that oxidative damage can contribute to the development of chronic diseases
such as heart disease.com you can learn about the health benefits of tea and watch a
demonstration of the power of the antioxidants found in Lipton(R) Teas.

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World Tea Expo Brews Up Innovative New Brand Identity

LAS VEGAS, Take Me 2 Tea Expo, the tea industry's
premier marketplace, has undergone an innovative re-branding to become the
World Tea Expo.m. on
Monday and 9 a.
"This survey reveals that Americans do not realize that the health
benefits of tea extend well beyond hot, green teas," said Patricia Zenobi ,
Unilever Marketing Director, Lipton US.
The health benefits gained from drinking black and green tea are
comparable, both helping to promote health and well-being.**

Lipton(R) Iced Tea: Great-tasting, New Lipton(R) Iced Tea contains
naturally protective antioxidants.

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-3 p.worldteaexpo .
The main difference is the processing method -- green tea leaves are dried
immediately after picking and are not fully oxidized. In fact
many people prefer the taste of black tea. In fact , working with a
team of professionally trained tea tasters, Lipton(R) sources tea leaves from
around the world and expertly blends them to ensure a premium tea experience. So
no matter what your "cup of tea," there's a flavored black tea with your name
on it.

About Unilever
Unilever (NYSE: UL, UN), one of the world's largest consumer products
companies, aims to add vitality to life by meeting everyday needs for
nutrition, hygiene and personal care.

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The tea trade is truly a global industry, and the World
Tea Expo reflects that. For more information,
visit http://www.

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* LaTea is launching a new thermally insulated teapot.

Lipton(R) is the leader in green tea offerings and provides a
wide range of flavors including 100% Natural, 100% Natural Decaf, Lemon
Ginseng, Honey, Mixed Berry, Mint and Orange, Passion fruit + Jasmine. The study has a margin of error of plus or minus three
percent.
Dedicated to serving consumers and the communities where we live, work and
play, Unilever in the United States employs more than 15,000 people in 74
office and manufacturing sites in 24 states and Puerto Rico - generating
approximately $10 billion in sales in 2004.

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* Sun Chai is launching two new organic chais.m.m.J.
To help consumers make smart beverage choices, many Lipton(R) teas feature
the AOX(TM) Seal, a proprietary mark that indicates substantial levels of
antioxidants.

About the Survey
This survey was sponsored by Lipton(R) in April 2005.

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2005 expo hours are: Monday,
March 21, 12-5 p. Additionally , 58 percent of
those surveyed mistakenly identify herbal tea as a good source of
antioxidants , when in fact herbal tea, unlike green and black tea, does not
contain antioxidants.

About Lipton(R) Tea
Only the best tea leaves go into Lipton(R) teas.

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This exciting change represents a coming of age for the expo,
which has become the largest tea show in the U.m.* Despite consumer perceptions uncovered by the survey, green and
black tea have virtually the same amount of flavonoid antioxidants. All
sweetened Lipton(R) Original Iced Teas have been reformulated with an eight to
12 percent reduction in sugar and calories.

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"The new name is a true representation of our show," says George Jage,
World Tea Expo president.

* Rishi Tea is introducing a line of "organic ancient teas" from Yunnan,
China.-12:30 p.m.9 oz bottles) and
20ounce plastic bottles for single-serve.

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"
Both black and green teas are derived from the Camellia Sinensis plant. Lipton (R) To Go is the
only nationally branded "on the go" mix with the protective health benefits of
antioxidants .

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com. Now they can be assured that they
also get the health benefits when drinking their favorite cup of tea.

Lipton(R) Black Tea: Served hot or iced Lipton(R) black tea is refreshing,
delicious and naturally rich in protective flavonoid antioxidants.9-20-ounce
bottle of water and shake well for iced tea anytime with no artificial flavors
or sugar and zero calories per eight ounce serving .com to order Lipton(R) Teas online, or use the product
locator to find a store that carries your favorite Lipton(R) products. Results are based
on a telephone study conducted by Opinion Research Corporation among a
national probability sample of 1,023 women and men ages 18 and older in the
continental U.

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Other new and improved attractions include:

* Cooking with tea demonstrations

* An Afternoon Tea Lounge

* A motivational keynote address by acclaimed speaker and author, Kare
Anderson
* An Iced Tea Shake-Off featuring the world's best iced teas as judged by

industry experts and celebrity connoisseurs, such as Robin Leach

The World Tea Expo is open to the trade only.m.m. In fact, regular (black) and green tea
have virtually the same amount of antioxidants. Issued by the Unilever Health Institute, the Seal can be found
on Lipton(R) black and green teas, including tea bags, New Green Tea Iced Tea
Mix, New Lipton (R) To Go and most Lipton(R) ready-to-drink bottled iced teas
(including New Lipton(R) Iced Tea and Lipton(R) Original Iced Tea). Available in a variety of 100% natural flavors, including Orange +
Spice , Blackberry, Honey + Lemon, Spiced Chain, Raspberry, French Vanilla and
Mint.

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-5 p."
Black and green teas naturally contain protective antioxidants called
flavonoids.

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S since debuting three years
ago.

* Smart Monkey Imports is unveiling a striking new line of authentic
Celadon teaware.

As part of the re-branding effort, the World Tea Expo has expanded its
conference to broaden the awareness and appeal of this quickly growing event. From "What's Hot , Not and Super-Hot in
Specialty Tea" to "20 Tips to Make 20% More Profit" to "Recent Studies on the
Health Benefits of Tea," focused seminars teach professionals how to take
advantage of one of the fastest-growing beverage categories.; Tuesday, March 22, 10 a. on Tuesday and Wednesday.
Dates and venue for the 2006 World Tea Expo will be announced May 1, 2005
on the World Tea Expo website , http://www.S. Each day, around the world, consumers
make 150 million decisions to purchase Unilever products.

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-12:30 p. The company has a
portfolio of brands that make people feel good, look good and get more out of
life.unileverusa.

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com or call 702-253-1893.

Lipton(R) Green Tea: The broad range of Lipton(R) green tea products are
characterized by a delicate, clean taste, subtle aroma and a beautiful pale
green color.

Visit Lipton.

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- - kjjkjk

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