Business Editors/Food/Beverage Editors

CORONA, Calif.
Hansen Natural Corporation markets and distributes Hansen's(R)
Natural Sodas, Signature Sodas, fruit juice and soy Smoothies, Energy
drinks, Energade(R) energy sports drinks , E20 Energy Water(R),
functional drinks, Sparkling Lemonades and Orangeades, multi-vitamin
juice drinks in aseptic packaging, Junior Juice(R) juice, iced teas,
lemonades and juice cocktails, apple juice, cider and juice blends, as
well as nutrition bars, Blue Sky(R) brand carbonated beverages ,
Monster Energy(TM) brand energy drinks, Lost(R) Energy(TM) brand
energy drinks and Rumba(TM) brand Energy Juice.

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Pacific Time to
review the company's financial results and operations.thefreshmarket .

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"
Glaceau Smart Water, a Fresh Market favorite, is a competitively priced
alternative to the high-calorie, high-sugar sports drinks.

Coca-Cola Blak to Make its Worldwide Debut

It is a blend of unique
Coke refreshment with the true essence of coffee and has a rich smooth texture
and has a coffee-like froth when poured.

About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company.

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com

Consumers are seeking out alternative beverages . Advertising and creative for Coca-Cola Blak will be developed
locally and regionally.

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Fresh Market shoppers can choose from Voss
Sparkling or Still, San Pellegrino, Perrier, Evian, Fiji, San Faustino , and
Gerolsteiner.
"Coca-Cola Blak is not just a flavor extension.com.

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A
study done by researchers from Children's Hospital Boston determined that a
simple way for teenagers to lose weight is to limit consumption of beverages
that contain large amounts of sugar.
GuS is Grown up Soda, all natural, carbonated soft drinks that are low
sugar and are offered in adult flavors like Star Ruby Grapefruit, Meyer Lemon
and Extra Dry Ginger Ale. We believe we have created a new
category of soft drink -- an adult product in a carbonated beverage -- and a
whole new drinking experience. This brand is ideal for any part of the day
when people are looking for renewed energy or simply to take a break," said
Marc Mathieu, vice president, Global Core Brands, The Coca-Cola Company.

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fulldisclosure.

The Fresh Market Provides a Variety of Alternatives to Soft Drinks

FUZE Refresh contains 100% RDA for
calcium and essential vitamins. To find a Fresh Market near you go to http://www.coca-cola.

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The launch will be supported by television, print, outdoor and in-store
communication.

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The Fresh Market also carries an eclectic array of bottled water in a
variety of convenient sizes.

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hansens.
Coca-Cola Blak is an invigorating and stimulating blend that has a perfect
balance of the effervescent taste sensation of Coca-Cola and natural flavors,
with real coffee.

Producers, bottlers, suppliers to the industry and business resource sites, for example.

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The company also said that chairman and chief executive officer Rodney
Sacks and vice chairman and president Hilton Schlosberg will host an
investor conference call that same day at 10:30 a.m.

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The lightly carbonated, mid-calorie beverage, which is
designed to appeal to adult consumers, is yet another example how The
Coca-Cola Company reaches out to new audiences and addresses new beverage
occasions .

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For those who are not able to listen to the
live broadcast, the call will be archived for approximately one year
on both Web sites.

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(NASDAQ:HANS) today said results for its fourth quarter and year
ended December 31, 2004 will be released on Monday, March 14, 2005.com and
www. Hansen can be found on
the Web at www. "Customers want beverages
they can feel good about drinking, but they also want flavor and selection. "All of our bottled water is competitively priced and
conveniently located ," says Patti Walters.

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com.
Fuze non-carbonated beverages have no HFCS (high fructose corn syrup ), and
offer healthy benefits to the consumer.

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hansens. Just 90-95 calories per 12 oz bottle, this has
become an immediate favorite with Fresh Market customers looking for something
different.

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----Hansen Natural
Corp. For more information about The Coca-Cola Company, please
visit our website at http://www.

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A specialty grocer in the Southeast and Midwest, The Fresh Market provides
its customers with a variety of low-calorie, great tasting alternatives to
traditional high-fructose corn syrup soft drinks.com

France will be First of Many Key Markets to Launch in 2006

ATLANTA, The Coca-Cola Company today
announced that it will launch Coca-Cola Blak in January in France, the first
of several countries -- including the United States -- that are expected to
introduce the new Coca-Cola and coffee fusion in 2006.

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FUZE Green Teas contain vitamins, folic acid,
and natural polyphenols which are powerful antioxidants, and FUZE Slenderize
contain vitamins, minerals and amino acids in a sucralose sweetened beverage
to help with weight loss.
IZZE 100% Sparkling Juice, an Oprah O list beverage, is a USDA approved
beverage option for schools under pressure to replace sugary sodas.
Through the world's largest beverage distribution system, consumers in more
than 200 countries enjoy the Company's beverages at a rate exceeding 1 billion
servings each day.

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Sometimes this is hard to find, but The Fresh Market carries a large selection
of beverages that are big on flavor and low in sugar," says Patti Walters,
Grocery Marketing Coordinator for the Fresh Market. It uses vapor
distillation for the purest water, and contains all the electrolytes for rapid
hydration from sports activities.
For other low-calorie, flavor -full beverage alternatives visit your local
Fresh Market.

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The call will be open to all interested investors through a live
audio Web broadcast via the Internet at www. The Fresh Market carries a large
selection of low or no calorie great tasting beverages making it easy for
customers to find low-calorie, great tasting alternatives to soft drinks. IZZE is
available at The Fresh Market in seven flavors: Blackberry, Blueberry,
Clementine, Grapefruit, Lemon, Pear and Pomegranate.

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, Recently , there has been a lot
of press over the negative health effects of consuming large amounts of
traditional soft drinks. Along with
Coca-Cola, recognized as the world's most valuable brand, the Company markets
four of the world's top five soft drink brands, including Diet Coke, Fanta and
Sprite, and a wide range of other beverages, including diet and light soft
drinks, waters, juices and juice drinks, teas, coffees and sports drinks.

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Hansen Natural to Report Fourth Quarter and Year-End Results on March 14 2005

GREENSBORO, N. "We do carry a limited
selection of traditional soft drinks, however we've seen 14% growth in
beverages, largely due to increased sales in alternative beverages like those
from Smart Water, IZZE, Fuze, and GuS.